Meta & Google Ads Specialist | Life Insurance Leads, Funnels & CRM Automation

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: TYPE OF WORK

Any

: SALARY

Negotiable based on experience

: HOURS PER WEEK

TBD

: DATE UPDATED

Oct 12, 2026

JOB OVERVIEW

ABOUT MY AGENCY

My Agency is hiring a hands-on paid advertising specialist to generate high-intent US life insurance leads and build a reliable path from ad click to agent follow-up and booked appointment.

THE ROLE

You will manage paid campaigns across Facebook, Instagram, Google, and YouTube, build and optimize landing pages, and connect lead sources to our existing custom CRM. We need someone who understands the entire funnel and measures success by qualified prospects, contact rates, appointments, and sales outcomes—not just cheap form submissions.

We already have a custom CRM. You must be comfortable working with its existing integrations and coordinating with our developer when needed. GoHighLevel experience is helpful, but this role does not assume that we will replace our CRM.

WHAT YOU WILL DO

• Build, launch, manage, and optimize Facebook and Instagram campaigns through Meta Ads Manager, plus Google Search and YouTube campaigns through Google Ads.
• Develop targeting, keyword research, negative keywords, retargeting, ad copy, and creative testing focused on US consumers actively interested in life insurance.
• Design and test landing pages, lead capture forms, qualifying questions, thank-you pages, and appointment booking flows.
• Generate leads who understand what they are requesting and expect contact from our team. Improve lead quality, valid contact information, and appointment readiness.
• Integrate landing pages and platform lead forms with our existing custom CRM using supported APIs, webhooks, Zapier, Make, or similar tools.
• Map fields accurately, preserve source and campaign information, prevent duplicate leads, route leads to the right agents, and monitor failed integrations.
• Build and test consent-based SMS follow-up, agent notifications, appointment confirmations, reminders, and opt-out handling within agency-approved workflows.
• Work with agency leadership to ensure advertising, landing pages, consent language, and follow-up workflows meet applicable platform policies and agency compliance requirements. Obtain approval before launching campaigns or automated messages.
• Set up and verify conversion tracking, including Meta Pixel/Conversions API where supported, Google Ads conversions, GA4, Google Tag Manager, and UTM tracking.
• Review campaign performance regularly, control budget pacing, pause poor performers, and scale campaigns based on qualified lead and appointment results.
• Report spend, cost per lead, qualified lead rate, contact rate, cost per booked appointment, appointment attendance, and sales outcomes when CRM data is available.
• Collaborate with agents to understand why leads convert or fail, then use that feedback to improve targeting, creative, forms, and follow-up.

WHAT WE ARE LOOKING FOR

• Proven hands-on experience with Meta Ads and Google Ads, including Facebook, Instagram, Google Search, and YouTube campaigns. Clearly state your depth of experience on each platform.
• Demonstrated lead generation results for US businesses. Life insurance or other regulated-industry experience is strongly preferred.
• Strong landing page and conversion optimization skills, with examples of funnels you have built or improved.
• Practical experience integrating ad platforms and forms with CRMs, troubleshooting lead delivery, and building appointment workflows.
• Experience implementing consent capture, opt-outs, and approved messaging processes for SMS automation.
• Ability to explain performance clearly, diagnose poor lead quality, and recommend specific changes.
• Reliable communication, attention to detail, and ownership of daily campaign and integration performance.

HOW WE WILL MEASURE SUCCESS

Reliable delivery of qualified leads into our CRM, faster agent follow-up, more attended appointments, and clear reporting that connects advertising spend to business results. Targets and budgets will be agreed together based on actual campaign data.

HOW TO APPLY

Please include the following in your application:

1. A brief summary of your Meta, Google Search, and YouTube advertising experience.
2. Two or three relevant campaign examples showing the industry, timeframe, approximate budget, your role, and measurable results. Include lead quality or appointment outcomes where available. Redact confidential client information.
3. Examples of landing pages or funnels you built and CRM integrations or automations you implemented.
4. Your experience with US life insurance marketing and consent-based SMS follow-up.
5. Your proposed approach for the first 30 days, including tracking, lead qualification, CRM testing, and campaign optimization.
6. Your availability, time zone, preferred working hours, and expected compensation.

Please distinguish work you personally performed from work completed by a team. We value clear evidence and practical problem-solving.

FINAL APPLICATION INSTRUCTION

To show that you have read the full job description, start the first line of your application message with the word “LIFE”. Then tell us, in one or two sentences, how you would improve lead quality rather than simply lower the cost per lead.

SKILL REQUIREMENT

Google Ads Facebook Ads Lead Generation

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Meta & Google Ads Specialist | Life Insurance Leads, Funnels & CRM Automation

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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