Lead Generation Expert

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TYPE OF WORK

Any

SALARY

$900 per month

HOURS PER WEEK

40

DATE UPDATED

Oct 11, 2026

JOB OVERVIEW

Hiring: Meta Ads & GoHighLevel Specialist — Legal Lead Generation

We’re looking for an experienced Meta Ads specialist to manage several lead generation accounts for lawyers. You must know how to build campaigns, create effective ads, and use GoHighLevel (GHL) to track, nurture, and convert leads.

Responsibilities

- Build, launch, and manage Facebook and Instagram advertising campaigns across multiple accounts.
- Create ad copy, images, and video creatives, with ongoing testing to improve performance.
- Set up and optimize landing pages, funnels, forms, and CRM workflows in GHL.
- Connect Meta lead forms to GHL and configure lead routing, notifications, and automated SMS/email follow-up.
- Set up and verify Meta Pixel, Conversions API, UTMs, and conversion tracking.
- Track lead quality through qualified leads, appointments, and signed cases.
- Monitor budgets, optimize campaigns, and provide clear weekly performance reports.
- Troubleshoot tracking issues and make sure leads reach the correct account and intake team.

Requirements

- Proven experience managing Meta Ads lead generation campaigns.
- Strong hands-on experience with GHL.
- Ability to handle campaign setup, creative development, tracking, and optimization independently.
- Understanding of CPL, conversion rates, lead quality, and cost per signed case.
- Experience with legal lead generation preferred.
- Familiarity with advertising policies and consent requirements for lead collection and follow-up.
- Strong communication, attention to detail, and reliable follow-through.

**To Apply**

Please send:

- A brief overview of your Meta Ads and GHL experience.
- Examples of lead generation campaigns you’ve managed, including spend, CPL, and lead quality or conversion results.
- Any experience generating leads for law firms.
- Your availability and expected rate.

We’re looking for someone who can take ownership of these accounts and consistently turn ad spend into qualified leads and signed cases.

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