Creative Strategist for E-commerce General Store | Meta Ads | Netherlands & Belgium

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TYPE OF WORK

Part Time

SALARY

7,50

HOURS PER WEEK

10

DATE UPDATED

Oct 10, 2026

JOB OVERVIEW

Creative Strategist for E-commerce General Store – Meta Ads
We are looking for an experienced Creative Strategist to help us develop high-converting ad creatives for our e-commerce general store.
Our main markets are the Netherlands and Belgium, and our ads are primarily in Dutch. You do not necessarily need to speak Dutch fluently, but you must be comfortable working with translated Dutch scripts, understanding the meaning and context through translation tools, and developing creative concepts for a Dutch-speaking audience.
Our store: ----------
We operate a dropshipping general store, testing and scaling multiple relatively low-cost products across different categories. Because of the dropshipping model, product pricing, shipping times, offers and customer expectations can be different from traditional DTC brands.
For this reason, we are specifically looking for someone who has experience with dropshipping/general stores or very similar e-commerce businesses. Experience only with established single-product DTC brands is less relevant to what we need.
We want someone who understands how to sell relatively inexpensive impulse-buy products through Meta Ads and can quickly develop new angles and creatives across completely different product categories.
You should have strong experience with Meta Ads (Facebook & Instagram) and understand how successful direct-response ads are structured — from the hook and angle to the body, offer and CTA.
Your responsibilities will include:
- Researching products, competitors and target audiences
- Finding new creative angles and concepts
- Developing strong hooks, scripts and complete ad concepts
- Writing clear briefs for video editors and UGC creators
- Analyzing ad performance and identifying why creatives win or fail
- Creating new iterations and variations based on winning ads
- Turning customer pain points, desires and product benefits into compelling creatives
- Working across multiple products, categories and niches
- Developing creatives specifically for Meta Ads in the Netherlands and Belgium
- Studying winning ads from comparable dropshipping/general stores and applying relevant learnings to our products
We are looking for someone who understands direct-response e-commerce, not simply someone who can make visually attractive ads.
You should understand why an ad converts, how to stop the scroll in the first few seconds, how to create strong hooks and angles, how to present an offer and how to structure a complete ad that drives purchases.
Experience working with multiple dropshipping/general stores is strongly preferred.
When applying, please send:
- Examples of dropshipping/general stores or similar businesses you have worked with
- Links to the stores where possible
- Examples of creatives you developed for those stores
- A short explanation of your role in developing those creatives
- Your experience with Meta Ads, direct-response advertising and creative strategy
We are specifically interested in candidates who have worked with stores comparable to our business model, rather than only large established DTC brands.

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