AppLovin Ads Specialist (Ecommerce / Shopify Brands)

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TYPE OF WORK

Any

SALARY

N/A

HOURS PER WEEK

TBD

DATE UPDATED

Oct 9, 2026

JOB OVERVIEW

Have YOU actually scaled an ecommerce store on AppLovin (Axon Ads Manager) and can you prove it with real numbers? Can you look at a video creative and immediately tell whether it will survive in a mobile in-app environment, where the user never asked to see an ad? If you answered an enthusiastic "YES" to both questions above, KEEP READING.

We run ecommerce brands in international markets and we're looking for an **AppLovin Ads Specialist** with proven ecommerce results to launch and scale this channel for us.

## We need someone to take responsibility for:

**Launching AppLovin for Ecommerce:** Set up the account structure, campaign architecture, budgets, and bidding strategy (purchase / ROAS optimization) for a Shopify-based ecommerce store. You know what to test first, how to scale what works, and when to cut what doesn't.

**Tracking & Attribution:** AppLovin attribution is not as clean as search. You will set up and verify the pixel / event tracking, make sure purchase events are firing correctly, and cross-check AppLovin-reported numbers against Shopify and our other sources, so we always know what is real and what is inflated.

**Creative Direction for In-App Environments:** Short-form video (typically 15-30 seconds), fast hooks, one message, one CTA. You will brief our creative team on what works on AppLovin specifically, and guide testing of hooks, formats, and variations. You don't need to edit videos yourself, but you must know exactly what a winning AppLovin ad looks like.

**Testing & Optimization:** Run structured creative and audience tests, read the data correctly, and make clear decisions about budget allocation.

**Weekly Performance Review:** A short weekly call walking us through spend, ROAS/CPA, what was tested, what we learned, and what's next. We want to see the numbers move.

## Position Requirements:

**Proven AppLovin experience on ecommerce accounts.** You must have personally managed AppLovin campaigns for ecommerce brands (Shopify or similar, selling physical or digital products directly to consumers). Mobile gaming / app install experience alone does not qualify. Lead generation, pay-per-call, or non-ecommerce work does not count.

**Results you can show.** In the application form you will be asked to share a Google Drive folder with everything that proves your results: dashboards, spend and ROAS/CPA screenshots, before/after comparisons, case studies, client feedback. Sensitive client data can be blurred, but the numbers must be visible. No proof, no interview.

**Strong tracking knowledge:** Comfortable diagnosing event tracking, attribution discrepancies, and pixel issues across AppLovin, Shopify, and analytics tools.

**Creative sense for performance:** You understand what makes a short video convert in a low-intent, in-app environment and can give precise, actionable feedback.

**Honest, data-first mindset:** We value someone who tells us "this channel isn't working yet, here's why and here's the plan" over someone who hides bad numbers.

**Fluent in English:** The team communicates in English.

**Availability:** This is a **part-time, ongoing collaboration**: roughly 1 hour/day on average, more during launch phases, plus one weekly review call. We also need someone reachable for real emergencies on weekends (broken tracking, budget issues, disapproved campaigns). This is not a daily weekend commitment, but when something critical breaks, you respond.

## What We Offer:

**Ongoing Retainer:** Hourly / weekly retainer based on the scope above, with room to grow as spend scales.

**Real Ownership:** You own AppLovin end-to-end for our ecommerce brands, not just execute someone else's brief.

**Results-Based Relationship:** If the numbers are good, this becomes a long-term, expanding engagement with budgets that grow alongside results.

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