Digital Marketing & Operations Specialist

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: TYPE OF WORK

Full Time

: SALARY

NZD $2,000–$2,200/month

: HOURS PER WEEK

40

: DATE UPDATED

Oct 10, 2026

JOB OVERVIEW

**Digital Marketing & Operations Specialist – Beercycle New Zealand**

We are looking for an exceptional, proactive Digital Marketing & Operations Specialist to join Beercycle, an established New Zealand tourism company operating in Auckland, Christchurch and Queenstown.

This is a full-time, 40-hour-per-week position, working Tuesday to Saturday.

We want someone who can take ownership of our marketing, generate new customer enquiries and help manage the day-to-day administration of the business.

**Your Main Responsibilities**

**1. Digital Marketing & Lead Generation (Top Priority)**
- Create, manage and optimise Meta (Facebook/Instagram) and Google Ads campaigns.
- Develop strategies to generate qualified enquiries and increase bookings.
- Explore TikTok advertising, AI marketing and other opportunities.
- Create landing pages, enquiry forms and automated lead-generation processes.
- Track advertising performance, cost per lead and conversions.
- Pass qualified sales leads to the business owner, who will handle major sales calls.

**2. Social Media & Content**
- Create and schedule 3–4 social media posts per week.
- Edit our existing photos and videos into engaging Reels, TikToks and promotional content.
- Manage our social media accounts and develop creative marketing ideas.
- Maintain a consistent and professional brand presence.

**3. Email Marketing & CRM**
- Develop weekly or monthly email marketing campaigns.
- Set up automated customer follow-ups, booking reminders and repeat-customer campaigns.
- Help select, implement and manage a CRM system.
- Integrate our Xola booking platform with the CRM where possible.
- Track leads, customer communications and booking conversions.

**4. Customer Service & Administration**
- Respond professionally to customer emails and enquiries.
- Answer incoming calls during agreed working hours.
- Help implement a centralised phone system with call forwarding to the appropriate staff.
- Assist with bookings and customer communications.
- Coordinate with drivers across our four locations and help organise staff schedules.

**5. Business Development**
- Research potential partners, including hotels, hostels, event organisers and tourism businesses.
- Send professional outreach emails and develop new partnership opportunities.
- Proactively identify ways to increase bookings during quieter periods.

**What We're Looking For**

- **Exceptional spoken and written English is essential.** You must communicate confidently and naturally with New Zealand customers over the phone and by email.
- Proven experience generating leads through Meta and Google Ads.
- Strong digital marketing and analytical skills.
- Experience with social media management and video editing.
- Familiarity with CRM systems, email marketing and automation.
- Confidence using AI tools and learning new software.
- Excellent organisation, initiative and problem-solving skills.
- A reliable internet connection and professional work environment.
- Availability to work Tuesday to Saturday with suitable overlap with New Zealand business hours.

Experience with GoHighLevel, Shopify, Xola, Canva, CapCut or similar platforms is advantageous.

**How to Apply**

Please include:

1. A brief introduction explaining your relevant experience.
2. Examples of Meta or Google advertising campaigns you've managed, including budgets, leads generated and results achieved.
3. A 60–90 second video introducing yourself in English.
4. Your experience with CRM systems, social media and email marketing.
5. Your expected monthly salary and confirmation that you're available Tuesday to Saturday.

**Important:** We are looking for someone with genuine marketing ability, not simply a general virtual assistant or social media poster.

We offer an opportunity to become a key part of a growing New Zealand business, work directly with the owner and take real responsibility for helping the company grow.

Website: ----------

SKILL REQUIREMENT

Google Ads Lead Generation Meta Business Suite

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Digital Marketing & Operations Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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