Email Marketing Strategist: Klaviyo + Cold Outreach

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: TYPE OF WORK

Part Time

: SALARY

5/hr

: HOURS PER WEEK

25

: DATE UPDATED

Oct 8, 2026

JOB OVERVIEW

Bachelor’s degree in marketing, communications, business, or a related field* Please provide proof

About us
Tee Vision Printing is a Philadelphia screen printing shop, in business since 2014. We print custom apparel for schools, churches, nonprofits, small businesses, events, and sports teams. We’re looking for a strategist to plan, design, schedule, and measure our email marketing across multiple audiences, then keep it running month to month.

Two programs you’ll run

Client newsletters (Klaviyo). For existing clients and opt-in subscribers. The goals are repeat orders, staying top of mind before the events they buy shirts for, and sharing useful resources and tips.
Prospect outreach (cold email platform, kept separate from Klaviyo). Sales-focused sequences to purchased lists of specific audiences. The goals are new leads and quote requests.

Our audiences

Schools, split by type: elementary, middle, high school, charter, private/Catholic, colleges, plus PTAs and booster clubs
Churches
Nonprofits
Small businesses and restaurants
Events
Sports teams and leagues
corporates
Others as we grow

What you’ll do

Strategy

Build a 12-month email calendar for each audience, covering how often each one hears from us, what content goes out, and when
Map seasonal moments per audience. Examples: back to school, spirit week, field day, and graduation for schools; Easter, VBS, and anniversaries for churches; charity walks and galas for nonprofits; season starts for sports
Set the content mix per audience (resources and tips, client showcases, event reminders, promos) and how often promos run
Create a monthly rotation plan so each audience gets its turn without overlap or overload

Design and build

Design branded templates for each audience
Write or edit copy in our voice: short, warm, not salesy
Build automated flows: welcome series, post-order thank-you and review request, reorder reminders timed to each client’s last order, and win-back for lapsed clients

Lists and segmentation

Import and tag our client list by audience, school type, and active vs. lapsed status
Keep purchased prospect lists completely separate, with proper domain setup, warm-up, and CAN-SPAM compliance
Move prospects who reply or opt in over to the Klaviyo program

Tracking and reporting

Set up conversion tracking: quote requests, orders, and revenue attributed to email (UTMs, Klaviyo attribution)
Send a monthly report by audience and by program: open rate, click rate, replies, leads, orders, revenue, and unsubscribes
Hold a quarterly review covering what’s working, what to cut, and which audience to launch next

First 30 days

Audience-by-audience calendar and strategy doc
Klaviyo cleanup and segmentation of our current client list
Templates for the first two audiences
Core automated flows live
Reporting dashboard set up

Requirements

Proven Klaviyo experience, with flows, segmentation, and attribution (show examples)
Cold email experience with Instantly, Smartlead, Apollo, or similar, including deliverability and domain warm-up
B2B or local service business experience (education or nonprofit is a big plus)
Strong at planning and reporting, not just sending

To apply, include:

Examples of Klaviyo campaigns or flows you’ve built, with results
Your pricing: setup (fixed) plus monthly retainer
In 3–4 sentences: how would you plan a year of emails to high school athletic directors?

SKILL REQUIREMENT

Email Marketing Communication Business development

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Email Marketing Strategist: Klaviyo + Cold Outreach

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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