Head of Marketing (FullTime, Remote) — Own the Strategy, Not Just the To-Do List

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: TYPE OF WORK

Full Time

: SALARY

TBD

: HOURS PER WEEK

37

: DATE UPDATED

Oct 8, 2026

JOB OVERVIEW

⚠️ Please read first: This is NOT a social media manager role. We are not accepting applicants whose experience is primarily in social media management (SMM). We're hiring a strategic marketing leader — please only apply if that's you.

Head of Marketing (Fulltime) — Own the Strategy, Not Just the To-Do List

Most marketing hires wait to be told what to post.
We're looking for the opposite: an experienced marketing leader who walks in asking:

"Is our marketing actually working?"
"Where are we getting real ROI?"
"What should we stop doing tomorrow?"
"Where should we invest more — and why?"

If those are the questions you ask before anyone asks you, keep reading.

Who we are
We're the American Academy of Estate Planning Attorneys (AAEPA), a U.S.-based organization that helps attorneys grow their law firms through membership, training, and strategic education. We're established, we're growing, and we're ready for a senior marketing mind to help us grow smarter.

The role
This is a fulltime, remote, high-trust marketing leadership role. You won't be handed a checklist. You'll be handed the whole marketing ecosystem and asked to make sense of it. We need someone who can look at everything we're doing, dig into the numbers, and tell us — with confidence — what's working, what isn't, why, and what we do next.

What you'll own

- Audit our current marketing and determine what's actually producing results.
- Build and monitor tracking so we can measure campaign performance and ROI with confidence.
- Recommend where to invest, cut, or reallocate the marketing budget.
- Analyze our CRM, contact database, lifecycle stages, funnels, and attribution.
- Spot growth opportunities we're missing.
- Deliver a focused 30/60/90-day plan built around high-impact activities.

What you bring
- Senior-level B2B marketing experience — ideally as a CMO, marketing director, or senior marketing leader.
- Comfort living in the metrics: ROI, conversion rates, attribution, CAC, budgets.
- Real command of CRMs, funnels, email marketing, automation, and analytics.
- The judgment to work independently, prioritize ruthlessly, and make smart calls with limited hours.
- Excellent written English and clear, confident communication.

Big bonus if you've worked with membership organizations, professional associations, coaching, training, education, or other longer-sales-cycle business models.

This is a great fit if you…
- Love figuring things out.
- Don't need to be managed hour by hour.
- Can comfortably say, "This isn't working, and here's why."
- Know how to turn data into decisions.
- Want real, visible impact on a growing organization.

This is NOT a fit if you're an executor looking for tasks to check off, or if your background is primarily social media management. We have people for execution. We need someone to own the strategy.

How to apply (please read — this matters):

Don't send a generic application. In your reply, tell us:
- One marketing program you audited or ran where you changed the decision based on the data — what did you find, and what did you recommend?
- The tools/CRMs and analytics stacks you know best.
- Your availability (hours/week) and your expected rate.

Applications that follow these three steps go to the top of our list. Applications that don't, we skip.

If this sounds like you — or someone you rate highly — apply or share it with them.

SKILL REQUIREMENT

Marketing Performance Marketing Performance Tracking

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Head of Marketing (FullTime, Remote) — Own the Strategy, Not Just the To-Do List

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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