Creative Strategist (DTC/eCommerce | Meta Ads | Performance Marketing)

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TYPE OF WORK

Full Time

SALARY

TBD/Competitive

HOURS PER WEEK

3

DATE UPDATED

Oct 8, 2026

JOB OVERVIEW

# Senior Creative Strategist (DTC/eCommerce | Meta Ads | Performance Marketing)

**We’re Hiring: A Creative Strategist Who Knows How to Turn Ads Into Revenue! ?**

Do you know what makes a Meta ad stop the scroll, capture attention, and actually convert?

Can you look at an ad's performance data and immediately identify what to test, improve, or scale next?

If you understand the difference between an ad that looks good and an ad that **drives profitable customer acquisition**, we want to meet you!

### About Moon Nude

Moon Nude is a fast-growing international DTC eCommerce brand creating stylish, thoughtfully designed quilted bags and accessories for women.

We sell through Shopify, Amazon, and TikTok Shop, and we're expanding our in-house performance marketing team.

We're looking for an experienced **Senior Creative Strategist** who can take ownership of our paid social creative strategy, develop winning ad concepts, and help us scale through data-driven creative testing.

**This isn't a traditional social media or content creation role.** We're looking for someone who lives and breathes direct-response advertising, understands customer psychology, and knows how to turn creative insights into measurable business results.

### What You'll Be Doing

**Creative Strategy & Research**
- Own and develop performance creative strategies for Meta (Facebook and Instagram) advertising campaigns.
- Research customer pain points, buying motivations, competitors, and market trends.
- Develop compelling hooks, creative angles, messaging, and direct-response ad concepts.
- Translate customer insights and performance data into actionable creative briefs.

**Creative Testing & Performance Analysis**
- Build and manage structured creative testing plans.
- Analyze CPA, nCAC, NC ROAS, Hook Rate, Hold Rate, and other key performance indicators.
- Identify winning creatives, understand why they work, and develop iterations to improve performance.
- Collaborate with media buyers to align creative testing with customer acquisition goals.
- Balance new creative concepts with iterations of proven winners.

**Creative Production & Leadership**
- Write clear, detailed creative briefs for video editors, graphic designers, and UGC creators.
- Provide actionable feedback to improve creative quality and performance.
- Manage multiple creative concepts and campaigns while maintaining production efficiency.
- Work closely with founders and the growth team to develop and improve our creative strategy.
- Help build scalable processes for our growing in-house creative team.

### What We're Looking For

**Must-Have Qualifications**
- 4+ years of experience in Creative Strategy, Performance Marketing, or Direct-Response Advertising.
- Proven experience working with DTC/eCommerce brands, preferably targeting US consumers.
- Strong understanding of Meta Ads creative strategy and performance-driven advertising.
- Demonstrated experience developing winning ad concepts, testing hypotheses, and scaling creatives.
- Ability to interpret creative performance data and make strategic recommendations.
- Strong copywriting, storytelling, customer research, and creative briefing skills.
- Excellent written and spoken English.
- Experience collaborating with media buyers, designers, video editors, and content creators.

**Bonus Points If You Have**
- Experience with Triple Whale, Northbeam, Motion, or similar analytics platforms.
- Shopify and TikTok Ads experience.
- Experience with fashion, beauty, lifestyle, or consumer product brands.
- Experience building creative testing frameworks and managing creative production workflows.
- Experience using AI tools to improve creative research and concept development.

### Why Join Moon Nude?

- **100% Remote** – Work from anywhere in the Philippines.
- **High-Impact Role** – Your creative decisions will directly influence customer acquisition and business growth.
- **Creative Ownership** – Lead strategies, develop new ideas, and make a measurable impact.
- **Direct Founder Collaboration** – Work closely with leadership and an ambitious international team.
- **Growth Opportunities** – Help shape and scale our in-house creative function.
- **Competitive Compensation** – Based on your experience and proven performance.

### Who Will Thrive Here?

We're looking for someone who thinks beyond simply producing more ads.

You question why a creative worked, understand what made customers respond, and know how to turn those insights into the next winning concept.

You're analytical but creative, independent but collaborative, and comfortable taking ownership in a fast-paced environment.

**You don't just create ads. You create strategies that make ads perform.**

### Ready to Join Us?

We'd love to learn more about your experience!

**Apply here:**
----------

We're especially interested in candidates who can demonstrate successful DTC Meta ad creative strategies, measurable campaign results, and examples of creative concepts they've developed.

Only shortlisted candidates will be contacted for the next stage of the hiring process.

**Let's create the next winning ad together! ?**

SKILL REQUIREMENT
Marketing Performance Marketing Facebook Ads
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