Dental Social Media Manager + Instagram Lead Generation VA

We are building a specialized social media marketing service for dental implant and cosmetic dentistry practices in the United States.

We need a Philippines-based social media specialist who can help us find dental clients and then fulfill the social media service once those clients are signed.

This is not only a lead-generation role. The right person will research prospects, create personalized outreach, develop content strategies, edit short-form videos, design posts, schedule content, and report results.

The business owner will handle discovery calls, proposals, pricing conversations, and live client meetings.

HOW THE ROLE WILL WORK

Before we sign clients, your time will primarily be spent on:

• Prospect research
• Personalized Instagram outreach
• Follow-ups
• Building content templates and sample strategies
• Creating our internal social media systems

As clients sign, more of your time will shift toward managing and producing their content. Hours can increase with each new client.

PROSPECTING RESPONSIBILITIES

• Find US-based dental implant and cosmetic dentistry practices
• Research each practice’s website and Instagram account
• Identify practices with valuable services but weak, inconsistent, or unclear social media positioning
• Find a genuine personalization point for every prospect
• Draft short, natural Instagram outreach messages
• Send approved messages or prepare them for the business owner to send
• Follow up with prospects who have not responded
• Track practices, contacts, messages, responses, and follow-up dates in Google Sheets
• Escalate interested prospects to the business owner
• Keep every prospect list free from duplicates
• Provide a short end-of-shift activity report

DENTAL CLIENT FULFILLMENT

For each signed dental client, you will help deliver a structured monthly social media service.

Responsibilities may include:

• Research the practice, its services, target patients, competitors, and local market
• Build a monthly Instagram and Facebook content strategy
• Create a 30-day content calendar
• Develop recording topics and simple shot lists for the dentist and staff
• Turn client-provided phone footage into professional short-form videos
• Edit approximately eight Reels per month
• Design approximately four educational carousels or image posts per month
• Write hooks, captions, calls to action, and hashtags
• Repurpose approved content between Instagram and Facebook
• Create Instagram Story ideas and supporting graphics
• Optimize profile wording, highlights, and consultation calls to action
• Schedule approved content through Meta Business Suite
• Organize client footage and completed assets in Google Drive
• Coordinate content approvals and revisions
• Monitor basic comments and engagement without giving medical advice
• Prepare a monthly report covering reach, engagement, inquiries, and consultation requests
• Recommend improvements based on performance

The dentist will provide raw footage, practice photographs, expertise, and properly authorized patient content. You will turn those materials into a professional and consistent social media presence.

You must not invent clinical claims, promise treatment results, give medical advice, or publish identifiable patient information without documented client approval.

IDEAL DENTAL PROSPECTS

• Dental implant or cosmetic dentistry practices in the United States
• Offer full-arch implants, All-on-X, smile makeovers, veneers, or full-mouth reconstruction
• Have strong expertise, technology, patient results, or reviews
• Could explain their value more clearly through social media
• Have an active website and legitimate local practice

REQUIRED SKILLS

• Excellent written English
• Experience managing Instagram and Facebook business accounts
• Short-form video editing experience
• Strong Canva design skills
• Experience writing social media hooks, captions, and calls to action
• Understanding of content calendars and brand consistency
• Experience with Instagram prospecting or online lead generation
• Strong internet research and personalization skills
• Comfortable using Google Drive, Google Sheets, and Meta Business Suite
• Able to manage deadlines and multiple client accounts
• Comfortable receiving feedback and making revisions

PREFERRED TOOLS

• Canva
• CapCut, Adobe Premiere Pro, or similar editing software
• Meta Business Suite
• Google Drive
• Google Sheets
• ClickUp, Trello, or another project-management platform

Healthcare, dental, local-business, or social media agency experience is strongly preferred.

IMPORTANT RULES

• No bots or automated mass messaging
• No purchased or recycled lead lists
• No generic copy-and-paste outreach
• No fake engagement or purchased followers
• Do not promise leads, patients, revenue, or treatment results
• Do not conduct sales calls
• Do not give medical advice through comments or direct messages
• Do not download, share, or publish patient information without approval
• Do not publish any content before client approval
• Do not contact duplicate prospects

COMPENSATION

$7–$10 USD per hour depending on experience and portfolio.

The position will begin at approximately 6–8 hours per week with a two-week paid trial. Hours and compensation can increase as we sign dental clients.

HOW TO APPLY

Use the subject line:

DENTAL SOCIAL MEDIA

Please include:

1. A brief description of your social media management and lead-generation experience
2. Links to short-form videos, graphics, or business accounts you have helped manage
3. The editing, design, scheduling, and tracking tools you use
4. An explanation of how you turn raw client footage into a monthly content calendar
5. A short Instagram message you would send to a dental implant practice offering same-day full-arch implants
6. Your hourly rate and weekly availability

Shortlisted applicants will be invited to complete a small paid editing and prospecting assignment.

Please do not send a generic application. Applications that do not include relevant work samples or follow the instructions will not be considered.

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