REAL ESTATE SOCIAL MEDIA + MARKETING VA

REAL ESTATE SOCIAL MEDIA + MARKETING VA

I’m a Southern California real estate agent looking for a creative, highly self-motivated Social Media & Marketing VA to help manage and grow my personal brand.

I’m looking for someone who can take my existing photos, videos, listings, client stories, market knowledge and ideas and turn them into consistent, polished content without needing me to tell them exactly what to create every day.

This is very important: I do NOT want someone who waits for me to assign every task.

I need someone who can look at the content I already have, understand my brand and proactively say:

“This could be a carousel.”
“This listing should have a case study.”
“We haven’t done an About Me post recently.”
“This trend could work well for your audience.”
“This client story would make a great post.”

I’m busy running my real estate business. The goal of this role is to take social media OFF my plate, not create another task for me to manage.

RESPONSIBILITIES

• Review the content, photos, videos and information I provide and proactively turn it into social media content
• Build and maintain a content calendar without waiting for daily instructions
• Create Instagram carousels that are educational, engaging and visually polished
• Create About Me and personal-brand posts
• Create Just Listed, Just Sold, Under Contract and Open House content
• Turn transactions into client stories and real estate case studies
• Create buyer and seller educational content
• Create market update posts
• Create neighborhood and local South Orange County lifestyle content
• Research current Instagram trends and adapt them to fit my real estate brand
• Bring me new content ideas based on what is currently performing well
• Create fun, timely and personality-driven posts that don’t feel generic
• Create Instagram Stories
• Edit occasional Reels and short-form videos
• Write first drafts of captions in my voice
• ---------- content across Instagram and Facebook
• Schedule and publish content
• Organize photos, videos and marketing assets
• Create listing marketing graphics and campaigns
• Maintain and update Canva templates
• Occasionally assist with email marketing and other digital marketing projects

CONTENT I WANT TO CREATE

• Carousels
• About Me posts
• Personal and lifestyle content
• Just Listed
• Just Sold
• Under Contract
• Open Houses
• Client success stories
• Real estate case studies
• Buyer and seller tips
• Market updates
• Neighborhood guides
• South Orange County lifestyle content
• Restaurants, events and local recommendations
• Real estate myths
• Educational posts
• Behind-the-scenes content
• Home design and trend content
• Trending Instagram concepts
• Relatable/fun real estate content
• Occasional Reels and short-form video

THE MOST IMPORTANT PART OF THIS ROLE

You must be proactive.

I do not want to manage your daily workload or constantly tell you what content to create.

If you see a good opportunity for a post, create it.

If you notice we haven’t posted a certain type of content recently, suggest it.

If I upload photos from a closing, listing, open house, client meeting or day-to-day activity, think about how that content could be used.

If there is a trend that fits my brand, bring it to me.

If there is enough information to create something, I expect you to take initiative and create a first draft.

I will provide feedback and direction, but I need someone who can independently move the content forward.

WHO I’M LOOKING FOR

You should:

• Be highly self-motivated
• Take initiative without waiting for instructions
• Be comfortable making creative decisions
• Bring ideas to me instead of only waiting for assignments
• Understand how to create a balanced social media presence, not just Reels
• Have strong social media content creation experience
• Be very comfortable with Canva
• Have an excellent eye for clean, elevated design
• Stay current on Instagram and social media trends
• Understand what makes content feel current versus dated or generic
• Be able to turn a basic idea into a finished post
• Write natural, conversational English
• Be organized and dependable
• Manage deadlines independently
• Pay very close attention to detail
• Be comfortable receiving feedback and making revisions

Experience working with U.S. real estate agents is strongly preferred.

TOOLS

Experience with the following is helpful:

• Canva
• Instagram
• Facebook
• Meta Business Suite
• Metricool
• CapCut
• Google Drive
• ChatGPT or other AI tools for content creation and research

HOURS

Approximately 15–20 hours per week to start.

There is potential for additional hours and responsibilities for the right person.

PAY

Starting around $5–$8 USD/hour depending on experience, portfolio and skill level.

I am open to paying more for someone with exceptional design skills, strong social media instincts and previous U.S. real estate marketing experience.

HOW TO APPLY

Please send:

1. A short introduction about yourself and your experience.
2. Links to social media accounts you have helped manage.
3. 5–10 examples of social media content you personally created.
4. Include examples of carousels, static graphics and personal-brand content, not only videos.
5. Examples of any real estate content you have created.
6. Tell me whether you have worked with U.S. real estate agents before.
7. Tell me what tools you use for design, video editing and scheduling.
8. Your desired hourly rate.
9. Your current availability and how many hours per week you can work.

Also answer this question:

If I gave you a Google Drive folder containing listing photos, closing photos, headshots, lifestyle photos and a few random videos but gave you NO specific content instructions for the week, what would you create?

Please give me at least 5 specific post ideas.

Please start your application with the word “TURQUOISE” so I know you read the entire posting.

PAID TEST PROJECT

Final candidates will receive a small paid test project.

I will provide raw photos, information and brand direction and ask you to d ---------- what content should be created from it.

The test may include:

• One carousel
• One listing or personal-brand post
• One caption
• One current/trending content concept
• A few additional ideas you would create from the materials provided

I’m looking for someone I can work with long-term who will learn my brand, understand my voice and become proactive enough that I am approving and refining content rather than constantly coming up with assignments.