House music instagram page content designer

*Before submitting make sure to send the sample to ---------- only to apply*

CONTENT CREATION
& BRAND TRAINING
CONTENT CREATION FRAMEWORK
WORLD HOUSE COMMUNITY IS NOT A PROMOTIONAL PAGE. IT IS A CULTURE PLATFORM BUILT AROUND HOUSE MUSIC, CLUBBING
PSYCHOLOGY, AND NIGHTLIFE IDENTITY . EVERY POST MUST GENERATE CONVERSATION, SHARES, AND EMOTIONAL RECOGNITION. WE DO NOT
POST FOR VOLUME. WE POST FOR IMPACT.
1. THE HOOK
THE FIRST SLIDE IS EVERYTHING. IT MUST STOP THE SCROLL IMMEDIATEL Y .
WHC HOOKS ARE OBSERVATIONAL, PSYCHOLOGICAL, AND SLIGHTL Y PROVOCATIVE. THEY OFTEN SOUND LIKE STUDIES OR SOCIAL TRUTHS.
THEY ARE WRITTEN AS ONE CLEAR SENTENCE, EASY TO READ, BELIEVABLE, AND BOLD. NO EXAGGERATION, NO CRINGE, NO POETIC FLUFF.
EXAMPLES OF STRUCTURE:
STUDY SHOWS PEOPLE WHO DANCE REGULARL Y MANAGE STRESS BETTER.”
“
FRIENDS WHO INVITE YOU TO THE AFTERS ARE MORE LOYAL.”
“
THE BEST DJ SETS DON’T LIVE ON YOUR PHONE.”
“
HOOKS MUST NEVER BE REPEATED. CREATIVITY IS REQUIRED. ALL HOOKS MUST BE REFINED THROUGH THE DEDICATED WHC GPT BEFORE
SUBMISSION.
CONTENT REFERENCES & DAIL Y RESEARCH
CONTENT CREATION & BRAND TRAINING
YOU ARE NOT EXPECTED TO CREATE EVERY IDEA FROM SCRATCH. A MAJOR PART OF THIS ROLE IS STAYING CONSTANTL Y PLUGGED INTO
WHAT IS ALREADY PERFORMING ACROSS HOUSE MUSIC, ELECTRONIC MUSIC, NIGHTLIFE, FESTIVALS, INTERNET CULTURE, AND ADJACENT
VIRAL NICHES.
THE FOLLOWING PAGES SHOULD BE FOLLOWED AND CHECKED REGULARL Y AS CORE REFERENCES:
HOUSE / ELECTRONIC / NIGHTLIFE ----------
----------
----------
@DEEPTECHMINIMAL
----------
----------
----------
THESE ACCOUNTS SHOULD BE TREATED AS A DAIL Y CONTENT RADAR. PAY ATTENTION TO WHAT THEY ARE POSTING, WHICH ARTISTS THEY
ARE COVERING, BREAKING NEWS, VIRAL CLIPS, MEMES, CAROUSEL FORMATS, HOOKS, CULTURAL MOMENTS, FESTIVAL CONTENT, AND
ESPECIALL Y POSTS GENERATING UNUSUALL Y HIGH VIEWS, COMMENTS, SHARES, OR DEBATE.
IF A STRONG STORY, CLIP, NEWS ITEM, OR CONCEPT IS ALREADY CIRCULATING, WHC DOES NOT NEED TO IGNORE IT SIMPL Y BECAUSE
ANOTHER PAGE POSTED IT FIRST. BRING THE TOPIC INTO THE WHC WORLD. USE THE SAME UNDERL YING STORY OR TREND, THEN IMPROVE
THE HOOK, FRAMING, CAPTION, VISUAL SELECTION, OR ANGLE SO IT FEELS NATIVE TO WORLD HOUSE COMMUNITY .
DO NOT COPY ANOTHER CREATOR’S EXACT CAPTION, GRAPHIC, WORDING, OR ORIGINAL CREATIVE WORK. THE GOAL IS TO IDENTIFY PROVEN
TOPICS AND FORMATS EARL Y, THEN CREATE THE WHC VERSION.
2. THE CAPTION
CAPTIONS MUST FEEL INTELLIGENT AND INSIDER-AWARE, NEVER CORPORATE OR PROMOTIONAL.
PARAGRAPH 1 GROUNDS THE HOOK LOGICALL Y .
PARAGRAPH 2 EXPLAINS THE PSYCHOLOGY BEHIND IT — LOYALTY, BELONGING, VULNERABILITY, IDENTITY, SHARED EXPERIENCE, ETC...
PARAGRAPH 3 CONNECTS IT BACK TO CLUBBING, HOUSE MUSIC, FESTIVALS, DJ CULTURE.
NO LONG METAPHORS. NO ROBOTIC STRUCTURE. NO EMOTIONAL OVERSELLING. KEEP IT NATURAL AND CONFIDENT.
ALWAYS END WITH A SOFT CTA LIKE:
TAG THE FRIEND WHO…” OR
---------- FOR MORE.”
“
“
NEVER USE SALES LANGUAGE.
3. VISUAL STANDARDS
IMAGE QUALITY IS NON-NEGOTIABLE.
SEARCH STRONG, SPECIFIC KEYWORDS RELATED TO THE HOOK. USE GOOGLE → TOOLS → SIZE → LARGE. ONL Y SELECT HIGH-RESOLUTION,
SHARP, CINEMATIC IMAGES.VISUAL QUALITY IS CRITICAL, BUT RELEVANCE IS EVEN MORE IMPORTANT. WE DO NOT JUST POST STRONG
IMAGES — WE POST IMAGES OUR COMMUNITY ACTUALL Y WANTS TO SEE. MAKE SURE TO HIGHLIGHT ONL Y ONE WORD IN THE HOOK THAT
BUILDS CONTRAST AND USE A DIFFERENT COLOR FROM THE ORIGINAL WHITE SO THAT IT FITS ON THE COLORS OF THE BACKGROUND IMAGE
PRIORITIZE RECENT, HIGH-IMPACT MOMENTS FROM ARTISTS AND VENUES THAT DEFINE THE CURRENT SCENE.
THIS INCLUDES MAJOR FIGURES SUCH AS KEINEMUSIK, ADRIATIQUE, AND OTHER GLOBALL Y RECOGNIZED NAMES IN HOUSE AND
ELECTRONIC MUSIC. USE RECENT SHOW PHOTOS, CROWD SHOTS. YOU CAN SOURCE HIGH-RESOLUTION IMAGES
YOU MAY ALSO CHECK OFFICIAL FACEBOOK PAGES AND MEDIA GALLERIES WHERE HIGH-QUALITY EVENT PHOTOS ARE OFTEN UPLOADED.
THE SAME APPLIES TO ICONIC VENUES AND FESTIVALS. LOOK FOR REAL IMAGES FROM PLACES LIKE PACHA IBIZA, USHUAÏA IBIZA, UNVRS,
AND LEADING GLOBAL FESTIVALS. THESE ARE VISUALS OUR AUDIENCE RECOGNIZES INSTANTL Y THAT CREATE FAMILIARITY
AVOID GENERIC PARTY PHOTOS, LOW-RESOLUTION SCREENSHOTS, OUTDATED IMAGERY, OR ANYTHING THAT FEELS RANDOM.
DO NOT USE AI-GENERATED IMAGES!!!
4. CAROUSEL STRUCTURE
SLIDE 1: THE HOOK. CLEAN TYPOGRAPHY . MINIMAL DESIGN. INCLUDE
SWIPE.”
“
SLIDE 2+: STRONG SUPPORTING VISUAL ALIGNED WITH THE HOOK THEME.
EVERY DESIGN CHOICE MUST FEEL INTENTIONAL.
5. CAMPAIGN CONTENT
WHEN COVERING ARTISTS, TOURS, OR RESIDENCIES, NEVER SOUND LIKE AN AD. FRAME IT AS A CULTURAL MOMENT OR
SMART STRATEGY . BREAK DOWN WHAT MAKES IT IMPACTFUL. REACT LIKE SOMEONE INSIDE THE SCENE.
6. WORKFLOW
FOR EVERY POST: DEVELOP THE CONCEPT, REFINE THE HOOK VIA GPT, WRITE THE CAPTION, SOURCE PREMIUM VISUALS,
BUILD THE CANVA DRAFT, AND SUBMIT EVERYTHING FOR APPROVAL. NOTHING GOES LIVE WITHOUT REVIEW.
BEFORE SUBMITTING, ASK:
WOULD SOMEONE TAG A FRIEND?
WOULD PEOPLE DEBATE THIS?
IS THIS RELATED TO OUR NICHE?
WOULD SOMEONE SCREENSHOT IT?
IF NOT, REVISE.

APPLICATION SAMPLE — REQUIRED (send the samples to ---------- only to apply)

To apply for this role, you must submit one completed sample WHC post.

This is the most important part of the application and will be the d ---------- factor in whether we move forward with you. Portfolio, experience and previous clients matter, but we mainly want to see whether you understand the World House Community identity and can create content that naturally belongs on the page.

YOUR TASK

Create one complete World House Community carousel concept using the Content Creation & Brand Training guidelines below.

You are responsible for the full creative process:

1. Research the house/electronic music space and identify a topic, observation, cultural moment, trend or idea that you believe has strong potential on WHC.
2. Create an original first-slide hook designed to stop the scroll and generate shares, comments, tags or debate.
3. Source a high-quality, relevant image for Slide 1. The visual should feature a recognizable and current artist, event, venue, crowd or cultural moment where appropriate. Do not use AI-generated imagery.
4. Design Slide 1 in Canva following the WHC visual direction outlined below. Highlight only one important word in a contrasting color that works naturally with the image.
5. Include your proposed direction for Slide 2+. You do not need to overbuild the carousel, but we need to understand how you would continue the story visually.
6. Write the full Instagram caption exactly as you would publish it ---------- Submit the Canva link/export, caption, and source links for the visuals/information used.

IMPORTANT

We are deliberately not giving you the topic or hook.

Finding the right idea is part of the job.

You are encouraged to ---------- as well as the reference accounts included in the training document. Look at what is currently working across house music, nightlife, festivals and electronic culture, then develop something that feels unmistakably WHC.

Do not copy an existing WHC post or another page’s post. We want to see your judgment, research ability, taste and creativity.

WHAT WE’RE LOOKING FOR

We will primarily judge the sample on the strength of the idea and hook, understanding of WHC’s audience, cultural relevance, shareability/conversation potential, visual selection and quality, design execution, caption quality, and attention to detail.

A technically perfect design with a weak idea will not pass.

A strong idea presented in a way that feels generic, promotional, overly dramatic, outdated or disconnected from house culture will not pass either.

The final question we will ask is simple:

Could we publish this on World House Community today without it feeling out of place?

If the answer is yes, you’ve understood the assignment.