SENIOR FLODESK EMAIL MARKETING STRATEGIST | BEAUTY + E-COMMERCE

Please note: This is NOT an entry-level position. I am looking for an experienced email marketing specialist with proven strategy and sales experience.
Hi! I’m Tiana, founder of Lash Me Tee, a Sydney-based lash and brow brand operating across professional lash supplies, education and mentoring, online education and client services.
I’m looking for a highly experienced Email Marketing Strategist who specialises in Flodesk, email sales strategy, customer journeys and conversion.
I am not looking for someone who simply knows how to design a nice email or schedule a newsletter.
I need someone who can take ownership of my email marketing and tell me:
What should we be sending?
Who should we be sending it to?
When should we send it?
What should the customer journey look like?
Where are we losing potential sales?
What automations are missing?
How can email generate more consistent revenue for the business?
I want someone who is very confident in their knowledge and can lead the strategy, rather than waiting for me to tell them what to do.
WHAT YOU’LL BE RESPONSIBLE FOR
You will be responsible for helping develop and manage the email marketing strategy across Lash Me Tee, including:
- Developing our overall email marketing and sales strategy
- Managing and optimising Flodesk
- Planning our weekly/monthly email calendar
- Creating strategic email campaigns that generate clicks, enquiries and sales
- Writing or improving email copy with strong hooks, storytelling and CTAs
- Designing emails that are clean, premium, mobile-friendly and aligned with the Lash Me Tee brand
- Building and improving automated email workflows
- Creating welcome and nurture sequences
- Lead magnet/freebie nurture funnels
- Product and e-commerce sequences
- Course and mentoring nurture sequences
- Launch and enrolment sequences
- Promotional and sale campaigns
- Abandoned-cart/customer recovery opportunities where our tech stack allows
- Post-purchase/customer retention journeys
- Re-engagement and win-back campaigns
- Cross-sell and repeat-purchase strategies
- Segmenting our database so subscribers receive relevant messaging
- Developing different strategies for lash artists/students, supply customers and service clients
- Cleaning and organising lists/segments where required
- Reviewing campaign and workflow performance
- Analysing opens, clicks, conversions, unsubscribes and other relevant metrics
- Testing subject lines, messaging, CTAs, offers, send timing and email structure
- Identifying opportunities we're currently missing
- Improving existing funnels instead of constantly building from scratch
- Planning email strategy around launches, promotions and key sales periods
- Working ahead so campaigns are prepared rather than created at the last minute
I want someone who can be proactive.
If you notice we have a product launch approaching and there is no nurture campaign in place, I expect you to flag it.
If a workflow isn't converting, I want you to investigate why.
If we're emailing too often, not enough, targeting the wrong segment or missing an opportunity, tell me.
SALES STRATEGY IS IMPORTANT
This role is not about sending newsletters for the sake of sending newsletters.
I want email to become a stronger revenue channel within Lash Me Tee.
You should have a strong understanding of:
Customer psychology • conversion copywriting • offers • urgency • scarcity • nurturing • objection handling • segmentation • launches • retention • customer lifetime value • lead generation • sales funnels
You should understand the difference between constantly discounting products and creating genuine demand.
Our emails still need to feel warm, personal and valuable. I don't want every email screaming BUY NOW.
I want someone who understands how to balance:
VALUE → TRUST → DESIRE → OFFER → CONVERSION → RETENTION
FLODESK EXPERIENCE
Strong Flodesk experience is highly preferred.
You should be comfortable with:
- Email campaigns
- Workflows/automations
- Segments
- Forms
- Lead magnet delivery
- Email design
- Personalisation
- Audience organisation
- Analytics
- Testing and optimisation
- Integrating Flodesk into a broader marketing funnel
Experience with Shopify/e-commerce email marketing is also highly valued.
If you have extensive senior-level experience with another email platform and understand email strategy at a high level, you may still apply — but you need to be confident learning and working inside Flodesk.
WHO I’M LOOKING FOR
This role is best suited to someone who:
- Has several years of professional email marketing experience
- Has managed email strategy for established brands
- Has proven experience using email to generate sales
- Can show results from previous campaigns or accounts
- Understands e-commerce email marketing
- Understands service and education-based funnels
- Is highly experienced with email automation and customer journeys
- Understands segmentation beyond simply “customers” and “non-customers”
- Has strong conversion copywriting knowledge
- Understands campaign strategy and launch strategy
- Can interpret email performance data and make decisions from it
- Is proactive and commercially minded
- Keeps up with email marketing best practices and platform changes
- Can confidently make recommendations rather than waiting for instructions
- Can explain why they recommend a strategy
- Has excellent written English
- Understands premium branding
- Is organised and can work ahead of deadlines
Experience with beauty, e-commerce, education, personal brands or female-focused consumer brands would be highly regarded.
THIS ROLE IS NOT FOR YOU IF:
You have only recently started learning email marketing.
Your experience is mainly designing email templates.
You've used Flodesk a few times but haven't developed email strategy.
You need me to provide every subject line, campaign idea and email topic.
You rely heavily on generic AI-generated email copy without understanding strategy.
You cannot explain the numbers or results behind previous campaigns.
I'm happy to pay for expertise, but I'm specifically looking for someone who already knows what they're doing.
ABOUT LASH ME TEE
Lash Me Tee has been operating since 2018 and has grown into a multi-offer beauty brand.
Our audience includes:
Professional lash & brow artists purchasing supplies and education.
Certified artists looking for mentoring and advanced support.
Aspiring artists interested in professional education.
Existing and potential service clients.
Because these audiences have different needs, I need someone who understands that one generic email list and the same message to everybody isn't a strategy.
I want to build a much stronger email ecosystem around the brand.
FIRST PRIORITY
One of the first things I would like the successful applicant to do is conduct an email marketing audit.
I want you to review what we currently have and identify:
What's working • what's missing • segmentation opportunities • missing automations • funnel gaps • sales opportunities • nurture opportunities • areas that need improving
From there, I want a clear recommended strategy and priorities rather than changing things randomly.
HOW TO APPLY
Please start your application with the word FLODESK so I know you've read the entire description.
Please include:
1. How many years you've professionally worked in email marketing.
2. Your experience specifically with Flodesk.
3. The email platforms you've worked with.
4. Brands/businesses you've managed email marketing for.
5. Your experience with beauty and/or e-commerce brands.
6. Examples of email campaigns and automations you've personally strategised.
7. Examples of your email design and copywriting.
8. Your experience with segmentation and customer journeys.
9. Your availability and rate.
Most importantly, show me results.
Where possible, please provide examples such as:
- Revenue generated through email
- Conversion improvements
- Click-rate improvements
- List growth
- Automation/workflow performance
- Successful launch results
- Improvements you made after auditing an account
Please remove or hide confidential client information where necessary.
Then answer:
If you took over an established beauty brand's Flodesk account tomorrow, what would you audit first and why?
And:
If the business had three main audiences — professional supply customers, education/mentoring leads and salon clients — how would you approach segmentation and email strategy differently for each?
Finally:
Tell me about an email strategy you personally implemented that increased sales. What did you change, why did you change it and what was the result?
I am specifically looking for senior-level experience, so generic applications will not be considered.
I want someone who can eventually become the person I trust to say:
“Tiana, this is what we need to do with email this month — and here's why.”
If that's your level of expertise, I'd love to hear from you.
Tiana
Founder — Lash Me Tee