Short-Form Video Editor – Storytelling & Personal Brand Content

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TYPE OF WORK

Any

SALARY

800-1000

HOURS PER WEEK

50

DATE UPDATED

Oct 7, 2026

JOB OVERVIEW

We’re looking for a **strong short-form video editor who understands storytelling, hooks, pacing, emotion, and retention

This is not a role for someone who only knows how to add captions, transitions, and effects.

We want an editor who can look at raw footage and figure out:

- What is the strongest hook?
- What part should come first?
- What can be cut?
- Where does the story drag?
- How do we create curiosity?
- How do we make someone keep watching until the end?

You’ll be helping us build a **founder/personal brand** across TikTok, Instagram Reels, YouTube Shorts, and other social platforms.

### What You’ll Be Editing

Most content will include:

- Founder talking-head videos
- Personal stories and experiences
- Business and marketing insights
- Entrepreneurship content
- Behind-the-scenes footage
- Lifestyle / day-in-the-life content
- Podcast-style conversations
- Educational videos
- Longer recordings turned into multiple short-form clips

### Your Main Job

Your job is not simply to “make the video look good.”

Your job is to **find the story and make it interesting to watch**.

A good editor should be able to take a raw 5–15 minute recording and turn it into a strong 30–90 second piece of content.

Sometimes that means:

- Starting with something said halfway through the recording
- Rearranging the sequence
- Cutting 80% of the footage
- Building curiosity before revealing the answer
- Using B-roll to make the story clearer
- Adding pauses at the right moments
- Speeding up sections that feel slow
- Removing anything that does not move the story forward

### We’re Looking for Someone Who Understands

**Hooks**

The first few seconds matter.

You should understand how to open a video with something that makes people want to continue watching.

**Storytelling**

You understand how to structure content around:

**Hook → Context → Tension / Curiosity → Story → Payoff**

**Retention**

You naturally notice when a video starts becoming boring and know how to fix it.

**Pacing**

Not everything needs to be hyper-fast.

You should understand when to cut quickly and when to let a moment breathe.

**Emotion**

Good content should make people feel something.

Curiosity, surprise, inspiration, tension, humour, relatability, or emotion.

**Taste**

We prefer clean, modern editing.

We do NOT want every second filled with:

- Random animations
- Giant captions
- Emojis everywhere
- Constant zooms
- Unnecessary sound effects
- Overdone transitions

Editing should support the story, not distract from it.

### Responsibilities

You will:

- Edit short-form videos for TikTok, Reels and YouTube Shorts
- Review raw footage and identify the strongest stories and moments
- Create strong openings and hooks
- Restructure footage when needed to improve storytelling
- Remove unnecessary sections and improve pacing
- Add captions, B-roll, graphics, music and sound effects where appropriate
- Turn long-form recordings into multiple short-form clips
- Suggest better hooks or story structures when you see an opportunity
- Follow our brand's visual and editing direction
- Organize footage and project files properly
- Complete revisions based on feedback
- Study high-performing content and continuously improve our editing style

### Requirements

You should have:

- Strong experience editing short-form social media content
- Excellent understanding of storytelling
- Strong English comprehension
- Good sense of pacing and rhythm
- Understanding of TikTok, Instagram Reels and YouTube Shorts
- Ability to work independently
- Strong attention to detail
- Ability to receive feedback and improve quickly
- Reliable communication
- Consistent ability to meet deadlines

You should be comfortable using software such as:

- Adobe Premiere Pro
- DaVinci Resolve
- Final Cut Pro
- CapCut Desktop

After Effects experience is a bonus but not required.

### Bonus If You...

- Have edited for founders or personal brands
- Understand direct-response marketing
- Understand why some hooks outperform others
- Can identify viral-worthy moments inside longer recordings
- Watch and study high-performing short-form content regularly
- Understand YouTube retention
- Can suggest content ideas, hooks or angles
- Have experience with founder, entrepreneurship or business content

### The Type of Editor We Want

When you watch content, we want you to naturally think:

**“The video should have started here.”**

**“This part is too slow.”**

**“That sentence is actually the hook.”**

**“We should show this before explaining it.”**

**“This section adds nothing to the story.”**

If that sounds like the way your brain works, you may be a great fit.

### How to Apply

Please reply "Story" to this job post and we will proceed to the next stage of interview process.

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