Social Media & Marketing Manager – Restaurant, Bar, Events & Tourism

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TYPE OF WORK

Part Time

SALARY

$3.00 - $6.00

HOURS PER WEEK

10

DATE UPDATED

Oct 7, 2026

JOB OVERVIEW

KAM Experience is a restaurant, bar, lounge and event venue located in the Historic Waterfront District, St. Thomas, USVI.

We are seeking a proactive, creative and results-driven Social Media & Marketing Manager to take ownership of our digital presence and help grow KAM locally and within the tourism market.

This is NOT simply a social-media posting or Canva position. We need someone who understands marketing, customer acquisition, brand growth, tourism marketing, events and social media and can turn visibility into actual customers and revenue.

The goal is to increase restaurant traffic, event attendance, private bookings, tourist visits, customer retention and overall brand awareness.

Responsibilities

* Manage and grow Instagram, Facebook, TikTok and other relevant social platforms
* Create/edit Reels, TikToks, Stories, graphics and short-form video
* Develop and manage weekly/monthly marketing and content calendars
* Market weekly restaurant specials, food, drinks, nightlife, happy hours and events
* Develop separate strategies for reaching Virgin Islands residents and tourists
* Respond to and manage comments, DMs, tags, mentions and customer engagement
* Grow authentic followers and engagement — no bots or fake followers
* Develop campaigns designed to increase restaurant traffic, event attendance and private bookings
* Promote events well in advance, not just days before they occur
* Develop influencer/creator partnerships and collaborations
* Build relationships and marketing opportunities with hotels, villas, vacation rentals, tourism businesses, transportation providers, cruise-related businesses and other local partners
* Research tourism, travel, dining and experience platforms where KAM should be represented
* Help establish, optimize and maintain KAM’s presence on appropriate platforms such as Viator, Tripadvisor, Expedia Group and other relevant tourism/travel marketplaces and directories
* Identify opportunities to package and market appropriate KAM offerings as visitor experiences
* Research additional ways to reach cruise passengers, hotel guests, vacation-rental guests and other St. Thomas visitors
* Monitor and help grow online reviews and reputation
* Build and maintain a customer/VIP database
* Develop customer-capture strategies for email, SMS and future promotions
* Assist with email/SMS campaigns and customer re-engagement
* Perform basic website updates, including menus, events, hours, specials, photos and promotional information
* Coordinate with the onsite KAM team to obtain raw photos/videos and turn them into quality marketing content
* Track marketing performance and provide simple reports showing what is actually producing reach, engagement, inquiries, bookings and customers
* Continuously research and recommend new marketing opportunities instead of waiting to be told what to do

Qualifications

We strongly prefer someone with experience marketing restaurants, bars, nightlife, hospitality, tourism, events, attractions or other consumer-facing businesses.

The ideal candidate understands that marketing success isn’t measured by likes alone. We are looking for real audience growth, customer engagement, restaurant traffic, inquiries, event attendance, bookings and repeat business.

You must be organized, proactive, creative, comfortable working independently and able to take ownership of the marketing function.

Part-time: approximately 5–10 hours per week to start, with opportunity to increase based on performance and business needs.

TO APPLY

Begin your application with KAM MARKETING and answer:

1. Provide links to 2–3 social-media accounts or brands you personally managed.
2. What were you personally responsible for?
3. Give an example of measurable growth, leads, bookings, sales or other results you generated.
4. How would you market KAM differently to local Virgin Islands customers versus tourists?
5. What experience do you have creating/editing Reels, TikToks and short-form video?
6. What experience do you have marketing restaurants, hospitality, nightlife, events or tourism businesses?
7. What experience do you have with Viator, Tripadvisor, Expedia Group, tourism directories, travel marketplaces or similar platforms?
8. What experience do you have with email/SMS marketing, CRM systems or customer databases?
9. What website platforms are you comfortable updating?
10. What marketing/content/analytics tools do you use?
11. What is your hourly rate, availability and earliest start date?

Portfolio and/or examples of previous work are required.

Pay

$4–$6/hour to start, based on experience and demonstrated results.

SKILL REQUIREMENT
Performance Marketing
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