Video Editor – Performance Ads / E-commerce

Freeflo Club is a rapidly growing Australian e-commerce brand creating reusable ice products for fishing, boating, camping and everyday use.

We’re looking for an experienced and highly meticulous video editor to join us on an ongoing basis and help us produce a consistent stream of high-performing paid social ads every week.

We already have an editing style that works well, and we need someone who can closely match that style, understand what makes it work, and continue building on it over time.

This is not a role for someone who relies on crazy effects, over-the-top transitions or overly complicated editing. Our style is simple, professional, fast-paced and constantly engaging. We want the footage, product and message to do the heavy lifting.
Our products are also very visual and relatively easy to create strong ads around, so the right editor will have a lot to work with.

How the process will work
We have a growing network of fishing and outdoor creators who are constantly providing us with content.
On top of that, we:
- Shoot raw clips ourselves
- Regularly receive influencer and UGC content
- Have access to professional video shoots and imagery
- Maintain a large shared content library

All of this content will be available to you through a shared drive, so there will be no shortage of footage to work with.
For most ads, we will provide you with a completed recorded voiceover.
Your job will then be to turn that voiceover into a highly engaging advertisement by:
- Matching each section of the voiceover with the most relevant footage
- Finding the strongest clips from our content library
- Keeping the edit fast-paced with minimal downtime
- Adding clean and easy-to-read captions
- Adding supporting text where appropriate
- Selecting suitable background music
- Keeping the viewer engaged throughout the entire video
- Creating a strong opening hook
- Maintaining our existing editing style while looking for ways to improve it

We particularly like music that suits an Australian fishing, boating and outdoor audience. We’ll provide examples of the types of songs and sounds that suit the Freeflo brand, but over time we expect you to develop a strong understanding of what works.

Weekly workflow
Ideally, we are looking for someone who can consistently produce:
5 video ads every single week

Our normal workflow will be:
Monday: 5 completed video ads submitted for review
Monday: We review each video and provide detailed feedback
Tuesday: Revisions completed and final videos uploaded

We believe strongly in giving clear and detailed feedback.
We want our editor to understand exactly what we like, what we don’t like and why. The goal is to get on the same page quickly so that, over time, you understand the Freeflo style extremely well and fewer revisions are required.
Attention to detail is very important to us.

What we are looking for
We are extremely particular about our creative and are only looking for experienced applicants.
You should have:
- Strong experience editing short-form advertisements
- Excellent attention to detail
- A very good understanding of pacing and viewer retention
- Experience with paid social or e-commerce creative
- Excellent ability to match visuals with a voiceover
- Strong judgement when selecting footage
- Good understanding of captions and on-screen text
- Ability to find music that suits the brand and audience
- Ability to closely follow an established editing style
- Reliable weekly turnaround
- Strong organisation when working from a large content library
- Ability to take detailed feedback and implement it properly

We do not want excessive effects, flashy transitions or over-produced editing.
Our strongest ads feel authentic, exciting, polished and fast-moving while still keeping things simple.
Editing style and creative judgement are extremely important to us. In many ways, you either have the eye for this style or you don’t, so please only apply if you genuinely believe your experience and portfolio are a strong fit.
We are very selective and are only interested in experienced applicants.

Salary and performance bonuses
Salary will be negotiated based on experience, skill level and the quality of your portfolio.
In addition to your regular salary, we will also offer performance bonuses for high-performing advertisements when agreed ROAS targets are achieved.
We want the person creating our ads to feel invested in the results they help produce.
We believe in investing in good people and keeping our team motivated.
If you do well for us, we will look after you.
As Freeflo continues to grow, there will also be opportunities for the role, responsibilities and compensation to grow with it.

Application process
When applying, please send us:
- Your portfolio
- Your 3 best short-form advertisements
- The editing software you use
- Your expected hourly or monthly rate
- Your availability
- A brief explanation of why you think your editing style would suit Freeflo Club

We would much rather review 3 excellent ads than a folder containing 50 average edits.
Shortlisted applicants will also be asked to create a Freeflo ad before we make our final hiring decision.
We will provide you with the footage, voiceover and brief so we can assess your pacing, clip selection, captions, music choice, attention to detail and overall creative judgement using the exact type of work you would be doing with us.
We are looking for someone we can work with long-term, so finding the right person is much more important to us than filling the position quickly.

If you think your editing style is a strong fit, we’d love to see your work.