MARKETING DIRECTOR (HANDS-ON LEADER) | US Health Insurance Agency

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TYPE OF WORK

Full Time

SALARY

PHP 100,000/month

HOURS PER WEEK

40

DATE UPDATED

Oct 7, 2026

JOB OVERVIEW

Full-time night shift | 9 AM to 5 PM US Central (10 PM to 6 AM Philippine time, 11 PM to 7 AM after November 1)

Lead our marketing team and do the work alongside them

ABOUT US
Marketplace Insurance is a Texas-based health insurance agency specializing in ACA Marketplace and Medicare plans. We have offices in Texas and Michigan, a network of 350+ contracted agents across 35+ states, and more than 100,000 customers. We proudly serve diverse, multilingual communities across the United States.

THE ROLE
We are hiring our first Marketing Director. You will own our entire marketing program and report directly to our COO.

This is a leadership position, but it is not a desk job. Our team is small and growing, so you will set the direction AND roll up your sleeves to execute. You d ---------- what we do and why, then you show the team how to get it done and do much of the work yourself.

Leadership sets the business goals. You turn those goals into a marketing plan, organize the team around it, and deliver results.

YOUR TEAM TODAY

Graphic designer / digital marketer (Philippines)
Videographer / photographer / editor (Texas office)

As we grow, you will help d ---------- who we hire next and build the team under you.

WHAT YOU WILL LEAD

Strategy and planning

Build our marketing strategy, plans, and budget based on company goals
Create the monthly content and campaign calendar
Plan campaigns for ACA and Medicare enrollment seasons, community events, and agent recruiting
Bring new ideas and test them

Team leadership

Run a short daily team check-in to set priorities and remove roadblocks
Lead the team with clear priorities, briefs, and deadlines in ClickUp
Review all work for quality and brand consistency before it goes live
Coach and develop each team member

Hands-on execution

Plan, launch, and optimize Meta Ads (Facebook and Instagram) and Google Ads campaigns
Own SEO for our website: keywords, on-page optimization, local search, and reporting
Run social media strategy across all platforms, with same-day responses to comments and messages
Build and send email campaigns and automations in Constant Contact
Direct graphic design and video content, and create assets yourself when needed

Results and reporting

Track leads and cost per lead by channel and language
Deliver a weekly results report to the COO
Cut what doesn't work and scale what does

WHAT YOU NEED

5+ years in digital marketing, with at least 2 years leading a marketing team
Hands-on experience running Meta Ads and Google Ads, with real results you can show (leads, cost per lead, ROAS)
Working knowledge of SEO and tools like Google Search Console, Google Analytics, Ahrefs, or Semrush
Strong social media marketing experience
Ability to give clear design direction, plus basic skills in Canva or Adobe

Email
marketing experience (Constant Contact, Mailchimp, HubSpot, or similar)
Experience with ClickUp or a similar project management tool
Strong written and spoken English
Proactive by default. You see what needs to happen and make it happen.
Reliable internet, backup power, and a quiet workspace
Available full-time during US Central business hours, 9 AM to 5 PM Central (Philippine night shift), with flexibility for occasional scheduled meetings outside those hours

BIG PLUSES

Insurance, healthcare, or financial services marketing
US lead generation experience
Knowledge of Medicare / CMS marketing rules
Marketing to multilingual or immigrant communities
YouTube or connected TV advertising (Hulu, Roku, or similar)
GoHighLevel or similar CRM and automation tools

WHAT WE OFFER

PHP 100,000 per month
Employee status through our PH employer of record, including 13th month pay and government-mandated benefits
Full-time, long-term leadership position
Schedule flexibility can be discussed after a successful onboarding period
Direct access to company leadership and real ownership of results
The chance to build and lead a growing team

HOW TO APPLY
Applications missing any of these will not be reviewed.

Use the subject line: Marketing Director - [Your Name]
Send a short video (under 3 minutes) about a team you led and a result you are proud of
Share one Meta or Google Ads campaign you personally ran: monthly spend, cost per lead, and results
In 2 to 3 sentences, tell us what you would do in your first 30 days

Shortlisted candidates will do a live walkthrough of a past campaign and a short paid test project.

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