Short-Form Content Editor … Instagram Reels (8 hrs/week, room to grow)

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TYPE OF WORK

Part Time

SALARY

$135 USD/month

HOURS PER WEEK

8

DATE UPDATED

Oct 7, 2026

JOB OVERVIEW

WHAT I'M LOOKING FOR

A short-form content editor to take over the editing and trial testing of my Instagram reels, so I can post more often than I currently manage.

Roughly 95% of my content is talking-head founder-led reels. Me to camera. That's the format you'd be working in almost every day.

I run a structured system and I'll give you a format to follow. But I'm looking for someone with real aesthetic taste. The better your eye, the more say you'll have over time.

ABOUT ME

I'm Will, an Australian carpenter and solo founder of Tradie Talk, an app for the trades. I'm on camera, I write the hooks, and Instagram is the main growth channel for the business.

THE GOAL

I want 4 to 7 main reels a week on the grid. I'm not hitting that right now. I've run near-daily posting before, but I've been inconsistent lately because I'm doing everything myself.

That's the whole reason for this role. More volume, consistently, without it all going through me.

HOW IT WORKS

Each main reel also gets 2 to 5 trial variants … same footage, changed hook text, cover frame, opening seconds or audio.

Most of the time trials go out first. I run the variants, see which lands, then the winner goes to the main grid. Sometimes I'll skip that and post straight to main when I'm confident or short on time. I'll tell you which way each batch is going.

Main reels go out across all platforms. Trial variants are Instagram only.

WEEKLY DELIVERABLES

4 to 7 main reels, cut and captioned
2 to 5 trial variants of each
One weekly performance report

Every file: 1080x1920, captions on screen, Australian spelling, no typos, dropped in a shared folder. 48-hour turnaround from when I send footage.

Volume moves with how much I film. Some weeks are heavier.

THE EDITING STANDARD

My grid has to look consistent. There's a fixed format for the standard edits … caption style, pacing, treatment. You follow it.

The higher-production variants are where you get creative freedom, but they still have to sit on the grid without looking out of place. Same visual language, more effort behind it. If a reel looks great on its own and wrong next to the five before it, it's failed.

So you need an eye for aesthetics, not just editing skill. You'll be working to my profile's look, and you need to understand short-form formatting … hook placement, cut rhythm, text timing, where people drop off, and what holds attention on a talking-head video specifically. If you've got ideas on the look and layout, I want to hear them. Earn it on the basics first and I'll back you to run with them.

PERFORMANCE REPORTING

One report a week. Top performers, what's not working, what you'd test next.

I'm hiring to take this off my plate, not to be walked through every metric. You need to read Instagram insights and understand them well enough to act on them yourself. Use AI for the heavy lifting if it makes you faster … I care that you know when the output is wrong.

HOW I WORK WITH PEOPLE

I value honesty and transparency over looking good.

If something won't be ready, tell me early. If you don't understand a brief, ask instead of guessing. If you think an edit isn't up to standard, tell me. If you think I'm wrong about something, tell me that too.

WHERE THIS COULD GO

Reels are the focus. If that's running well, there's more:

Carousels. When a reel performs, turning it into a carousel. I'll give you past carousels that worked plus SOPs on language and format that can be plugged into AI to assist with creation.

My personal instagram account. Newer, lower priority, less fussed about volume. Mostly reposts of the same reels, sometimes different creatives, occasionally separate footage

Further out: content planning, scheduling, comments and DMs

More hours as scope grows. Nothing promised on day one, but it's real, and I'd rather hire someone with room to grow.

WHAT I NEED

- Proven short-form editing. Reels, TikTok or Shorts. CapCut or Premiere, your call
- Talking-head editing experience specifically
- Accounts you've helped grow, with numbers
- You can hold a template across dozens of files without drift
- Clear written English
- You can read Instagram insights and act on them without hand-holding
- 48-hour turnaround
- Quick weekly check-in overlapping Melbourne time

Bonus: if you can do 3D device mockup animations (the app's screens on a moving phone, Rotato or Jitter style), that's great. Not worried if you can't, I won't need many.

NOT PART OF THIS ROLE (yet)

I write the hooks and d ---------- the content
No motion graphics, no 3D, no long-form YouTube
Not posting on my behalf at the start

HOW TO APPLY

No templates. I'll bin them.

- Links to vertical short-form videos you edited, talking-head if you have them
- One or two accounts you've worked on (or more) … handle, what you did, what the growth was
- One sentence on the fastest you've turned around a batch of 10+ short edits, and who for
- One sentence on anything you can do beyond editing
- The word "Orange" in your message

Instagram Link:
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SKILL REQUIREMENT
Content Creation Social Media Content Creation Instagram marketing
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