Brand Video Creator for Meta Ads

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TYPE OF WORK

Full Time

SALARY

$3.50 per hour

HOURS PER WEEK

40

DATE UPDATED

Oct 7, 2026

JOB OVERVIEW

# Brand Video Creator – Meta Ads

We are looking for a talented **Brand Video Creator / Meta Ads Creative Specialist** to create high-performing video advertisements for Facebook and Instagram.

This role is for someone who understands that great Meta ad creative needs to do more than look professional—it needs to **stop the scroll, communicate the offer quickly, build trust, and drive conversions.**

You will be responsible for developing video ads from concept through finished creative, including hooks, scripts, editing, captions, voiceovers, product demonstrations, UGC-style content, and multiple creative variations for testing.

## Responsibilities

- Create engaging video ads for **Facebook and Instagram**
- Develop ad concepts specifically designed for Meta's paid advertising environment
- Write strong hooks, scripts, headlines, and calls-to-action
- Edit raw product footage, UGC, testimonials, lifestyle footage, and existing brand assets into finished ads
- Create both **UGC-style and polished branded advertisements**
- Produce multiple variations of winning concepts for A/B testing
- Create different hooks, openings, CTAs, lengths, and angles from the same core content
- Add captions, graphics, music, sound effects, voiceovers, and other elements when appropriate
- Research competitor ads and identify creative trends and opportunities
- Work with our marketing team to understand which creatives are generating sales and use that information to develop new concepts
- Continuously improve creatives based on Meta advertising performance
- Maintain a consistent brand image while testing new creative approaches
- Create videos optimized for Reels, Stories, Feed, and other Meta placements

## What We're Looking For

We want someone who understands **direct-response advertising**, not simply video editing.

You should understand concepts such as:

**Hook → Problem/Desire → Product → Benefits → Proof → Offer → Call to Action**

You should know how important the **first 1–3 seconds** of an advertisement are and be able to develop multiple hooks that make people want to continue watching.

We want someone who can look at ad performance, identify potential reasons a creative is succeeding or failing, and turn those insights into the next round of advertisements.

## Requirements

- Proven experience creating video advertisements for **Meta/Facebook/Instagram**
- Strong video editing skills
- Experience creating direct-response or e-commerce advertising
- Strong understanding of hooks, storytelling, offers, and CTAs
- Ability to create short-form vertical video
- Experience with UGC-style advertising
- Ability to turn raw footage into polished, conversion-focused advertisements
- Comfortable producing multiple creative variations quickly
- Strong understanding of current social media video styles and trends
- Ability to work independently and consistently meet deadlines

Experience with tools such as **CapCut, Adobe Premiere Pro, After Effects, Canva, or similar editing platforms** is preferred.

Experience using **AI video, AI voiceover, AI image generation, or other AI creative tools** is a major plus.

## Ideal Candidate

Our ideal candidate combines the skills of a:

**Video Editor + Creative Strategist + Direct-Response Marketer**

We are not looking for someone who simply waits for detailed instructions on every video.

We want someone who can take a product, understand the customer, research competitors, develop advertising angles, and turn

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