Email Marketing Manager

Job Type: Full-Time
Location: Remote / [Insert Location]
Experience: 2–4 years
Department: Marketing


About the Role

We are looking for a creative, analytical, and highly experienced Email Marketing Manager with strong command of Klaviyo to own and grow our email marketing channel.

The ideal candidate will be responsible for developing email strategies, creating and managing campaigns, building and optimizing automated flows, segmenting audiences, and analyzing performance to drive revenue, customer retention, and engagement.

Key Responsibilities


Email Marketing Strategy

Develop and execute a comprehensive email marketing strategy aligned with business and revenue goals.
Create and manage weekly/monthly email marketing calendars.
Plan promotional, product launch, educational, seasonal, and retention campaigns.
Develop strategies to increase customer engagement, retention, and repeat purchases.

Klaviyo Management

Take full ownership of Klaviyo and manage the platform independently.
Build, manage, and optimize email campaigns and automated flows in Klaviyo.
Create and maintain customer segments based on purchasing behavior, engagement, lifecycle stage, and other relevant attributes.
Set up and manage Klaviyo triggers, filters, conditional splits, dynamic content, and personalization.
Monitor and optimize Klaviyo account performance, list growth, and subscriber engagement.
Manage and optimize email templates and branded email layouts within Klaviyo.
Use Klaviyo analytics and reporting to identify opportunities for growth.
Maintain proper list hygiene and support email deliverability and sender reputation.
Stay updated with Klaviyo features, best practices, and e-commerce email marketing trends.

Campaign Management

Create, schedule, and manage email campaigns from concept through execution.
Develop engaging subject lines, email copy, CTAs, and promotional messaging.
Coordinate with designers to develop high-quality email creatives.
Ensure all campaigns are aligned with brand voice, visual identity, and marketing objectives.
Manage campaigns for product launches, promotions, sales, and seasonal events.


Email Flows & Automation
Build, manage, and continuously optimize key Klaviyo flows, including:

Welcome Series
Abandoned Cart
Browse Abandonment
Post-Purchase
Product Review
Cross-Sell / Upsell
Customer Win-Back
Customer Re-engagement
VIP / High-Value Customer Flows
Product-specific flows

Identify opportunities to create new automated journeys based on customer behavior and business needs.

Segmentation & Personalization

Build sophisticated customer segments in Klaviyo.
Personalize email campaigns based on customer behavior, purchase history, engagement, and lifecycle stage.
Use segmentation to improve conversion rates, engagement, and revenue per recipient.
Develop targeted campaigns for new customers, existing customers, repeat purchasers, VIP customers, and inactive subscribers.

Analytics & Optimization

Track and analyze:

Email Revenue
Revenue per Recipient
Open Rate
Click-Through Rate
Conversion Rate
Unsubscribe Rate
Bounce Rate
Flow Revenue
Campaign Revenue
List Growth
Conduct A/B testing on subject lines, copy, CTAs, offers, creatives, and send times.
Identify performance trends and provide actionable recommendations.
Prepare regular email performance reports.
Requirements
2–4+ years of hands-on experience in email marketing, preferably within e-commerce/D2C.
Advanced/strong command of Klaviyo is mandatory.
Proven experience independently managing a Klaviyo account.
Strong understanding of Klaviyo campaigns, flows, segmentation, personalization, analytics, and automation.
Experience with Shopify and Shopify-Klaviyo integration is highly preferred.
Strong email copywriting and communication skills.
Experience with A/B testing and conversion optimization.
Strong understanding of e-commerce customer journeys and lifecycle marketing.
Analytical mindset with the ability to translate data into actionable strategies.
Strong attention to detail and ability to manage multiple campaigns and deadlines.
Preferred Qualifications
Experience managing email marketing for a US-based or international e-commerce brand.
Experience with Shopify Plus is a plus.
Basic HTML/CSS knowledge for email is a plus.
Understanding of email deliverability and sender reputation.
Experience supporting product launches and promotional campaigns.
Experience working with customer data and advanced segmentation in Klaviyo.
Key Performance Indicators (KPIs)
Growth in email-attributed revenue
Campaign revenue and revenue per recipient
Flow revenue and flow performance
Improvement in click-through and conversion rates
Growth in engaged subscribers
Customer retention and repeat purchase rate

Email list growth and quality
Deliverability and sender reputation
Successful execution of campaigns and product launches
What We're Looking For

We're looking for someone who can fully own email marketing from strategy to execution.

You should have strong command of Klaviyo, understand customer psychology, be comfortable analyzing performance data, and know how to turn insights into high-performing campaigns and automated customer journeys.

Most importantly, you should be able to balance creative, engaging email content with a strong focus on revenue and measurable results.