Social Media Expert - Facebook, Instagram & TikTok

We are a rapidly growing UK-based online retailer specialising in home and commercial gym equipment.

We sell a wide range of fitness products including dumbbells, benches, racks, gym machines, barbells, plates, cardio equipment, flooring and complete gym solutions.

We are looking for a highly capable, hands-on Social Media Expert to take ownership of the day-to-day execution and optimisation of our social media presence across Facebook, Instagram and TikTok.

Our ambition is simple:

We want GymSets' social media to be first class.

Our Marketing Manager owns the overall marketing strategy, positioning and major marketing decisions. Your role is to turn that strategy into excellent social media execution, continuously improve performance and identify opportunities to increase organic reach, engagement, website traffic and sales.

This is not a role for someone who simply schedules a few posts each week.

We want someone who genuinely understands modern social media, knows how to create content people want to consume, understands what drives engagement and conversions, and can use data to continuously improve performance.

The Role

You will be responsible for managing and improving GymSets' social media presence across:

• Facebook
• Instagram
• TikTok

You will create, publish, analyse and optimise social content while maintaining a consistent, professional brand presence.

You will work closely with the Marketing Manager, but we expect you to bring your own ideas, identify opportunities and take ownership of the areas within your responsibility.

If you see something that could be improved, we expect you to raise it and, where appropriate, take action.

Key Responsibilities

Organic Social Media
• Manage the day-to-day social media presence across Facebook, Instagram and TikTok
• Create and publish engaging, relevant and commercially useful content
• Develop content around products, promotions, new launches, gym inspiration, fitness trends and relevant topics
• Repurpose existing content effectively across different platforms
• Write engaging captions, hooks, headlines, CTAs and hashtags
• Identify trending topics, sounds, formats and content styles that could work for GymSets
• Maintain a consistent posting schedule and content calendar
• Improve the quality, consistency and effectiveness of social content
• Review previous content and use performance data to improve future posts
• Respond to relevant comments, questions and interactions where appropriate
• Monitor competitors and leading fitness brands
• Identify opportunities to increase reach, engagement, followers, website traffic and sales
• Identify content gaps and recommend new content opportunities
• Keep GymSets' social presence current, active and commercially relevant

Paid Social Advertising

You should also have practical experience managing paid social campaigns.

Responsibilities will include:
• Creating and launching social media campaigns under the direction of the Marketing Manager
• Managing and ---------- Facebook and Instagram advertising through Meta Ads Manager
• Supporting TikTok advertising where appropriate
• Creating multiple creative, copy, audience and format variations for testing
• Monitoring campaign performance and identifying opportunities for improvement
• Analysing CTR, CPC, CPM, conversion rate, ROAS, engagement and other relevant KPIs
• Identifying winning products, audiences and creative concepts
• Managing retargeting and remarketing campaigns
• Making practical optimisation recommendations and implementing approved changes
• Continuously testing rather than allowing campaigns to run unchanged
• Identifying wasted spend and opportunities to improve campaign efficiency
• Providing clear recommendations based on campaign performance

Analytics & Reporting

A major part of the role is understanding what is actually working.

You will:
• Track organic and paid social performance across platforms
• Analyse reach, engagement, followers, traffic and conversions
• Monitor social-attributed sales and other relevant commercial metrics
• Produce clear and concise weekly or monthly reports
• Identify trends, problems and opportunities from the data
• Explain what worked, what did not and why
• Recommend specific actions based on performance
• Use performance data to guide future content and advertising decisions
• Test changes and measure whether they actually improve results

We are not looking for reports filled with numbers without useful conclusions.

Your reporting should answer:
• What happened?
• Why did it happen?
• What should we do next?
• What have you already changed or tested?
• What opportunity should we prioritise?

Content Creation

You will be hands-on with content creation rather than relying entirely on someone else.

This may include:
• Creating social graphics
• Editing short-form videos, Reels and TikToks
• Creating product-focused videos
• Creating promotional content
• Creating educational and entertaining fitness content
• Creating carousels and platform-native content
• Turning product information into engaging social content
• Creating different creative variations for testing
• Creating content from existing product images, videos and assets
• Repurposing content across platforms while adapting it appropriately for each channel

You do not need to be a professional videographer, but you must have a strong eye for what makes social content look professional, interesting and worth stopping for.

Social Growth & Opportunities

We also expect you to bring your own expertise to the role.

You should be able to identify additional activities that could help GymSets grow, including:
• Influencer and creator outreach
• User-generated content opportunities
• Competitor and industry analysis
• Social listening
• Potential collaborations and partnerships
• Improving social profiles and bios
• Improving content formats and creative direction
• Emerging platforms, trends and features
• Campaign and competition ideas
• Customer-generated content featuring GymSets products
• Community engagement and audience building
• Turning customer reviews and testimonials into social content
• Seasonal campaigns and key retail periods
• New platform features and content formats

We do not expect you to wait to be told what to do.

We want someone who sees opportunities and brings ideas to the table.

What We're Looking For

You should have:
• Proven experience managing social media for a business or brand
• Strong knowledge of Facebook, Instagram and TikTok
• Practical experience with Meta Ads Manager
• Experience creating and optimising paid social campaigns
• Strong understanding of organic social media growth
• Experience creating short-form video content
• Good graphic design and content creation skills
• Strong social media copywriting skills
• Experience using social media analytics and reporting tools
• Strong understanding of social media KPIs
• Experience testing and optimising content and advertising
• Strong commercial awareness
• Excellent attention to detail
• Good understanding of current social media trends
• Ability to work independently and manage priorities

Ideally, You Will Also Have
• Experience working with e-commerce brands
• Experience in the fitness, gym, sports or lifestyle sector
• Experience with Shopify or another e-commerce platform
• Experience with Google Analytics or GA4
• Experience with Meta Pixel and conversion tracking
• Experience with TikTok Ads Manager
• Experience with Canva, CapCut, Adobe or similar creative tools
• Experience with influencer or creator marketing
• Experience using AI tools to improve content creation and productivity

The Type of Person We're Looking For

1. Takes Ownership
You do not need someone telling you what to post every day. You can manage your workload, identify priorities and take responsibility for getting things done.
2. Thinks Commercially
You understand that likes and followers are useful indicators, but social media ultimately needs to contribute to business growth.
3. Is Analytical
You look at the numbers, understand what they mean and use them to make better decisions.
4. Is Creative
You understand what makes people stop scrolling and can turn products, ideas and information into engaging content.
5. Is Proactive
You bring ideas, identify opportunities and suggest improvements rather than waiting for instructions.
6. Is Detail-Oriented
You care about how the GymSets brand looks, sounds and is presented across every platform.
7. Keeps Learning
Social media changes constantly. You should actively keep up with new formats, trends, features, tools and best practices.
8. Works Independently
This is a remote role. You must be comfortable managing your own workload, meeting deadlines and communicating clearly with the team.

Working Hours
10 hours per week
Monday–Friday
2 hours per day

The exact working hours can be agreed with the successful candidate, although some overlap with UK working hours would be beneficial.

This is intended to be an ongoing role for the right person rather than a short-term project.

What Success Looks Like

Success in this role means:
• A consistently high-quality and professional social media presence
• Increased organic reach and engagement
• Growth in relevant followers and audience quality
• Better-performing social content
• Stronger short-form video content
• Well-managed and continuously optimised paid social campaigns
• Clear reporting and actionable insights
• Increased website traffic from social channels
• Increased sales attributable to social media
• A consistent pipeline of new content ideas and opportunities
• Continuous testing and improvement rather than simply maintaining the status quo

Most importantly, we want someone who can help make GymSets one of the strongest social media brands in the UK fitness equipment space.

How to Apply

Please do not send a generic application telling us that you are a "hard-working social media expert."

We want to see evidence of what you can actually do.

Please include:
1. Examples of social media accounts you have managed
2. Links to your best Facebook, Instagram or TikTok work
3. Examples of social media content you personally created
4. Examples of paid social campaigns you have managed, including results where possible
5. Details of your experience with Meta Ads Manager
6. Details of your experience with TikTok and TikTok Ads Manager
7. The tools you use for content creation, analytics and reporting
8. A brief explanation of how you would approach improving the social media presence of an e-commerce fitness brand like us
9. Your hourly rate

Applications without examples of previous social media work are unlikely to be considered.

We are looking for someone who can demonstrate that they do not just understand social media in theory. They know how to make it work.