PPC Expert - Google, Microsoft, Amazon & ChatGPT Ads

We are a fast-growing UK e-commerce business specialising in home and commercial gym equipment, including dumbbells, benches, racks, gym machines, cardio equipment, weights, flooring and more.

We are looking for an experienced PPC Expert / Paid Advertising Specialist to take ownership of the day-to-day management, optimisation and performance of our paid advertising across Google Ads, Microsoft/Bing Ads, Amazon Ads and ChatGPT Ads.

Our ambition is simple:

We want our paid advertising to be first-class.

We already have a Marketing Manager who is responsible for the overall marketing strategy, commercial priorities and major decisions. Your role will be to be the paid advertising specialist who turns that strategy into excellent execution, continuously improves performance and identifies opportunities for profitable growth across our advertising channels.

This is not a role for someone who simply checks campaigns and produces reports. We want someone who understands paid advertising deeply, is highly analytical, commercially minded, proactive and constantly looking for ways to improve performance.

The Role
You will be responsible for the ongoing management, optimisation, analysis and reporting of GymSets' paid advertising activity.

Our current paid advertising channels include:
• Google Ads
• Microsoft/Bing Ads
• Amazon Ads
• ChatGPT Ads

As new paid search, shopping, marketplace or AI advertising opportunities become commercially viable, additional PPC and paid advertising channels may be introduced.

Identifying, evaluating, testing and potentially managing these channels will also form part of the role.

You will work closely with our Marketing Manager to ensure all paid advertising activity is aligned with our overall commercial and marketing strategy.

Your role will be to make sure we are:
• Showing up for the right searches and audiences
• Getting maximum visibility from our advertising budgets
• Driving high-quality, profitable traffic
• Improving conversion rates
• Reducing wasted advertising spend
• Increasing profitable sales
• Identifying new opportunities for growth
• Continuously testing and improving campaigns
• Providing clear, useful reporting and insight
• Making the most of emerging paid advertising opportunities

We want you to be hands-on. If you see something that needs fixing, improving, testing or investigating, we expect you to take ownership and get it done rather than simply report the problem.

Key Responsibilities

Google Ads
• Manage and optimise Google Ads campaigns on an ongoing basis
• Manage and optimise Search campaigns
• Manage Google Shopping and Performance Max campaigns
• Conduct keyword research and expansion
• Analyse search queries and search terms
• Manage negative keywords
• Optimise bids and budgets
• Optimise ad copy
• Test and optimise RSAs
• Analyse audiences and demographics
• Optimise locations, devices and schedules
• Improve campaign structure
• Analyse performance at product and category level
• Identify opportunities to increase impression share and visibility
• Identify and eliminate wasted spend
• Monitor campaign health and performance
• Troubleshoot campaign issues and tracking discrepancies
• Identify opportunities to scale profitable campaigns

Microsoft / Bing Ads
• Manage and optimise Microsoft Ads campaigns
• Identify opportunities to expand our presence across Bing and Microsoft search
• Maintain campaign and product feed performance
• Analyse performance against Google Ads
• Implement appropriate bid, keyword, audience and campaign optimisations
• Identify opportunities that may perform differently from Google

Amazon Ads

Amazon advertising is already an active channel for GymSets, so experience with Amazon PPC and advertising is an important part of this role.

Responsibilities will include:
• Managing and optimising Amazon Ads campaigns
• Sponsored Products
• Sponsored Brands where appropriate
• Sponsored Display where appropriate
• Keyword research and search term analysis
• Match type and targeting optimisation
• Bid management
• Budget allocation
• Negative targeting
• Product targeting
• ASIN and product-level performance analysis
• Advertising Cost of Sales (ACOS) analysis
• ROAS analysis
• Identifying profitable products and opportunities to scale
• Identifying and reducing inefficient Amazon ad spend
• Analysing organic versus paid performance where appropriate
• Competitor and marketplace research
• Making recommendations around Amazon advertising opportunities

We are looking for someone who understands that Amazon PPC has different commercial dynamics from Google PPC and can manage the channel accordingly.

ChatGPT Ads / AI Advertising

GymSets is also currently investing in ChatGPT advertising, making this an important and particularly interesting part of the role.

You will be expected to:
• Monitor and optimise our existing ChatGPT advertising activity
• Analyse performance and identify opportunities for improvement
• Understand how users interact with AI-driven search and discovery
• Test and optimise campaigns where functionality allows
• Analyse audience, traffic and conversion behaviour
• Identify opportunities to increase visibility within AI-led discovery
• Keep up to date with developments in ChatGPT advertising and AI advertising more broadly
• Make recommendations to the Marketing Manager regarding future opportunities

As AI-driven search and advertising develops rapidly, we want someone who is curious and proactive rather than waiting for established PPC best practices to be handed to them.

Future Paid Advertising Channels

Our current channels are not necessarily our final channels.

We expect the paid advertising landscape to continue evolving, particularly around AI search, shopping platforms, marketplaces and emerging advertising networks.

Part of your role will therefore be to:
• Research emerging paid advertising opportunities
• Identify channels that could be commercially relevant to GymSets
• Assess potential costs, audiences and likely returns
• Recommend channels worth testing
• Help establish campaigns on new platforms
• Test and measure new channels
• Scale channels that demonstrate a positive commercial return
• Stop or reduce investment in channels that do not perform

Potential future channels could include new search engines, AI platforms, marketplaces, shopping networks, social and search advertising platforms or other emerging paid acquisition opportunities.

You don't need to have experience with every future platform. We are looking for someone who can learn, test and become proficient with new advertising platforms quickly.

PPC Analysis & Reporting

You will be expected to go beyond simply producing numbers.

Regularly analyse:
• ROAS
• CPA / cost per acquisition
• Conversion rate
• Revenue
• Spend
• Click-through rate
• CPC
• Impression share
• Search terms
• Quality Score
• Product performance
• Campaign performance
• Keyword performance
• Device performance
• Geographic performance
• Day and time performance
• Customer acquisition performance
• New versus returning customer performance where data allows
• Channel-level performance
• Product-level profitability where data is available

You will provide clear, concise reporting and recommendations that explain:
1. What happened
2. Why it happened
3. What we should do about it
4. What you have already done
5. What you recommend testing next

We want reporting to produce actionable insight, not simply a spreadsheet of numbers.

PPC & Paid Advertising Optimisation

You will be responsible for the continuous improvement of our advertising activity.

This includes:
• PPC account audits
• Campaign restructuring
• Keyword research
• Competitor research
• Search term mining
• Negative keyword development
• Ad testing
• Landing page recommendations
• Conversion tracking checks
• Google Analytics / GA4 analysis
• Google Tag Manager understanding
• Google Merchant Center and product feed monitoring
• Product feed issue identification
• Conversion tracking troubleshooting
• Attribution and performance analysis
• Budget pacing
• Forecasting
• Seasonal campaign preparation
• Promotional campaign setup
• New product campaign launches
• Identifying PPC opportunities around new products
• Monitoring account health
• Keeping up with changes across advertising platforms
• Testing new features and opportunities
• Creating and maintaining PPC processes and documentation

PPC Strategy & Continuous Improvement

The Marketing Manager will own the overall marketing strategy and major commercial decisions, but we expect you to bring strong specialist recommendations to the table.

For example, you may identify that:
• We are spending too much on a particular area and should restructure the campaign
• A product or category is performing exceptionally well and deserves increased visibility
• Certain search terms are generating sales and should be separated into their own campaign
• We are losing impression share because of budget
• Certain keywords are consuming budget without converting
• Our Shopping or Performance Max structure could be improved
• We should test a different landing page or product category
• There is an opportunity to target additional relevant searches
• Competitors are appearing for valuable terms that we should investigate
• Amazon is producing a better return for a particular product category and budget should potentially be reallocated
• There is a new advertising opportunity emerging that we should test

We want someone who thinks commercially and proactively, not someone who simply follows instructions.

What We Are Looking For

We are looking for a genuine PPC and paid advertising specialist, not a general VA who has occasionally used Google Ads.

You should have strong practical experience managing e-commerce paid advertising accounts and be comfortable working independently.

Essential

• Proven hands-on experience managing Google Ads
• Strong Google Shopping and Performance Max experience
• Experience managing Microsoft/Bing Ads
• Experience with Amazon Ads / Amazon PPC
• Experience with e-commerce PPC
• Strong understanding of PPC principles and account structure
• Strong keyword research and search term analysis skills
• Strong analytical ability
• Understanding of ROAS, CPA, conversion rate, CPC, CTR and impression share
• Experience with Google Analytics / GA4
• Strong Excel and Google Sheets skills
• Excellent attention to detail
• Ability to identify problems and opportunities without being told
• Strong written English
• Ability to communicate findings clearly
• Ability to work independently and manage your own workload
• Willingness and ability to learn new advertising platforms quickly

Highly Desirable

• Experience with ChatGPT advertising
• Experience with AI/search advertising
• Experience with Shopify
• Experience with Google Merchant Center
• Experience with product feeds
• Google Ads certification
• Experience managing significant PPC budgets
• Experience in retail/e-commerce
• Experience in gym, fitness, sports or similar product categories
• Experience with Looker Studio
• Experience with Google Tag Manager
• Experience with conversion tracking and attribution
• Experience with Google Ads scripts/automation
• Experience with competitor PPC research
• Experience launching advertising campaigns on new platforms

The Person We Want

1. Analytical
You enjoy looking at data and finding the story behind the numbers.
2. Commercially Minded
You understand that clicks, impressions and traffic are not the goal. Profitable sales and sustainable growth are.
3. Proactive
You don't wait to be told what to do. You identify opportunities and take action.
4. Detail-Oriented
Small advertising errors can waste significant amounts of money, so you notice things others miss.
5. Curious
You are constantly looking for better ways to structure, optimise and grow campaigns.
6. Adaptable
Paid advertising is changing rapidly. You are comfortable learning new platforms, tools and advertising formats.
7. Independent
You can manage your 15 hours effectively without needing someone checking what you are doing every day.
8. Results-Focused
You care about improving actual business performance rather than simply completing tasks.

How You Will Work

You will work:
Monday to Friday
3 hours per day
15 hours per week

The Marketing Manager will provide the overall marketing direction, commercial priorities and major strategic decisions.

You will then be responsible for managing the paid advertising side of the business and d ---------- how best to execute, optimise and improve our campaigns within that strategy.

We expect you to establish a regular rhythm of:

• Daily or regular account monitoring
• Ongoing optimisation
• Performance analysis
• Testing
• Reporting
• Identifying opportunities
• Communicating important findings
• Taking action

We are looking for a long-term relationship, not someone who wants to make a few changes to the accounts and move on.

What Success Looks Like

Success in this role means building a paid advertising operation that is:

• Highly organised
• Well structured
• Continuously optimised
• Data-driven
• Commercially focused
• Efficient with budget
• Constantly improving
• Able to scale profitable sales
• Adaptable to new advertising opportunities

Ultimately, we want paid advertising to become one of GymSets' strongest and most professionally managed acquisition channels.

How to Apply:

Please do not send a generic application. To be considered, please answer the following questions:

1. How many years of hands-on Google Ads experience do you have?
2. How much of your experience is specifically with e-commerce?
3. What is the largest monthly Google Ads budget you have personally managed?
4. How experienced are you with Google Shopping and Performance Max?
5. What is your experience with Microsoft/Bing Ads?
6. What is your experience with Amazon Ads? Which Amazon ad types have you personally managed?
7. What is your experience with ChatGPT Ads or other AI advertising platforms?
8. Please give us an example of a PPC account you have significantly improved. What was the problem, what did you change and what was the result?
9. What are the first 5 things you would look at when auditing an existing e-commerce paid advertising account?
10. Which PPC metrics do you consider most important when assessing performance and why?
11. If you were given 15 hours per week to manage Google, Microsoft, Amazon and ChatGPT advertising, how would you prioritise your time?
12. How do you identify new PPC and paid advertising channels that may be worth testing?
13. What tools do you regularly use for PPC analysis and reporting?
14. Please provide examples or case studies of e-commerce PPC accounts you have worked on, including results where possible.
Important

We are particularly interested in candidates who can demonstrate real commercial results, not simply PPC qualifications or certifications.

Please use the Subject Line: PPC FIRST CLASS

This helps us confirm that you have read the full job description and understand the type of specialist we are looking for. We look forward to hearing from you.