Social Media Director (Full-Time, Remote)

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TYPE OF WORK

Full Time

SALARY

$1000 monthly- flexible

HOURS PER WEEK

40

DATE UPDATED

Oct 6, 2026

JOB OVERVIEW

Job Title: Social Media Director | Managing 2 Accounts for TikTok, Instagram & Paid Ads | Full-Time
About Us
REformered is a pilates fitness and wellness studio located in Lanham, Maryland, USA. At REFORMERED, our mission is to reform body and mind through movement. We're building a brand people follow, trust, find community and buy from, and we're looking for a Social Media Director who will own our social presence and turn it into a real growth engine for followers, customers, and sales.

The Role
You will lead our social media strategy from start to finish: planning the content calendar, turning our raw footage into scroll-stopping content, running paid ads, and tracking what drives followers, leads, and sales.

I will upload raw content to a shared Google Drive. You will tell me what to film each week with a clear shot list, then edit that footage into finished content for every platform. You'll work directly with me, the founder, with a lot of trust and independence.

What You Will Do

Strategy and planning
• Build and manage a monthly content calendar across TikTok and Instagram (Reels, carousels, and static posts)
• Set clear goals and benchmarks for growth, engagement, and sales
• Spot trends, formats, and sounds early and adapt them to our brand

Content creation and publishing
• Turn raw footage from our Google Drive into polished short-form videos, carousels, and graphics
• Write captions, hooks, and calls to action in our brand voice
• Schedule and publish consistently, repurposing content for each platform
• Send a weekly shot list so I always know exactly what to create

Paid ads and growth
• Plan, launch, and manage paid campaigns on Meta (Instagram/Facebook) and TikTok
• Test creatives, audiences, and offers, and optimize for cost per lead and cost per sale
• Recommend how to allocate ad budget (budget amount and final approval stay with me)
• Report on spend, results, and next steps

Community and marketing
• Manage comments, DMs, and mentions to build real relationships with followers
• Bring ideas for promotions, launches, collaborations, and UGC or influencer partnerships
• Use social channels to bring in customers and sales, not just followers

Reporting
• Send a short weekly analytics summary: what worked, what didn't, and what you'll change

What We're Looking For
• 2+ years managing social media for a brand (lifestyle, wellness, beauty, or consumer brands preferred)
• A portfolio of short-form videos you edited yourself
• Hands-on experience running paid ads on Meta and/or TikTok, with results you can show
• Strong copywriting skills and a good eye for consistent visual branding
• Comfortable with CapCut, Canva, Meta Business Suite/Ads Manager, TikTok Ads Manager, and a scheduling tool (Later, Buffer, or similar)
• Self-directed, organized, and responsive. You can work independently and communicate clearly in written English
• Reliable internet and a computer capable of video editing

Schedule
Full-time, [40 hours/week]. Daily or weekly check-ins via Googe Meets/WhatsApp

Pay and Hiring Process
Step 1: Paid trial. Create two short-form videos from sample footage we provide, and submit a brief proposal covering how you would handle our content calendar, content creation and posting across platforms, and paid ad strategy and scheduling. You will be paid $50 USD for the trial, whether or not you are selected (We will have full rights to the content provided).

Step 2: Paid onboarding period. If selected, you will be paid $225 USD per week for the first 4 weeks, paid weekly.

Step 3: Long-term role. If it's a great fit, we will move to a long-term contract with a performance bonus tied to results from your ads and content (we'll agree on the details together).

Payment is made directly to you via PayPal- this payment is including all conversion fees occurred on your end, we can unfortunately not process via Wise or other banking methods. This is an independent contractor position. Access to our accounts will be provided through secure, role-based permissions (Meta Business Manager and similar).

How to Apply
Please send all of the following, or your application will not be reviewed:
1. Start your message with the word [REELS] so I know you read the whole post
2. A link to your portfolio or accounts you've managed
3. 2 to 3 examples of your best short-form video work
4. Any paid ad results you can share (screenshots with spend and results are fine)
5. Your expected monthly rate for a long-term full-time role and your availability to start
6. A few sentences on why you're a fit for this role
We're hiring quickly, so apply today. Thanks!

SKILL REQUIREMENT
Social Media Content Creation Social Media Management Facebook Ads
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