Performance Marketing Specialist — Google Ads + Meta Ads

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TYPE OF WORK

Part Time

SALARY

$500

HOURS PER WEEK

15

DATE UPDATED

Oct 13, 2026

JOB OVERVIEW

SELL.LUXURY is a Brooklyn, New York business that buys new and pre-owned luxury goods, designer clothing, handbags, sneakers, streetwear, and accessories directly from customers.

We are looking for an experienced Philippines-based Performance Marketing Specialist to manage and grow our paid advertising and digital lead-generation efforts.

Our primary goal is not e-commerce sales. We need to generate qualified local leads from people in New York City who want to sell luxury goods, designer items, sneakers, and collections to our business.

Your responsibilities will include:

• Manage and optimize Google Ads campaigns
• Manage Meta/Facebook/Instagram advertising
• Build high-intent Google Search campaigns
• Keyword research and negative keyword management
• NYC geographic and demographic targeting
• Google Ads conversion tracking
• GA4 and Google Tag Manager setup/management
• Optimize campaigns for phone calls, texts, website leads, and qualified sellers
• Retargeting campaigns
• Ad copy and creative testing
• Monitor search terms, CPC, CPA, conversion rates, and lead quality
• Identify wasted advertising spend and make improvements
• Provide clear weekly performance reports
• Recommend new advertising and marketing opportunities
• Coordinate with us on photos/videos/creative when needed

We want someone who thinks in terms of qualified leads and cost per acquisition, not simply impressions, clicks, or traffic.

REQUIREMENTS

• At least 2 years of hands-on Google Ads experience
• Proven experience generating leads for local/service businesses
• Strong understanding of Google Search campaigns
• Google Ads conversion tracking experience
• GA4 and Google Tag Manager experience
• Meta Ads experience
• Strong written English
• Ability to analyze campaign data and explain decisions clearly
• Reliable internet and communication
• Availability for occasional meetings during U.S. Eastern Time

Experience with luxury, fashion, sneakers, resale, jewelry, local retail, or high-value lead generation is a plus.

HOW TO APPLY

Start your application with the words:

BROOKLYN LUXURY

Then answer these questions:

1. How many years have you personally managed Google Ads?
2. What is the largest monthly advertising budget you’ve managed?
3. Describe one successful local lead-generation campaign you’ve managed.
4. What CPA or cost-per-lead did you achieve?
5. What experience do you have with GA4, Google Tag Manager, and conversion tracking?
6. What experience do you have with Meta Ads?
7. If SELL.LUXURY had a limited advertising budget and needed people in NYC to sell us Jordans, Chrome Hearts, Chanel, Louis Vuitton, Hermès, and similar products, how would you structure the first 30 days?
8. Provide screenshots or case studies showing results from advertising accounts you personally managed.
9. What hours are you available?
10. What is your expected hourly/monthly compensation?

Applications that do not include BROOKLYN LUXURY and answers to the questions above will not be considered.

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