eal Estate ISA, Marketing & Business Operations Virtual Assistant

Position: Real Estate ISA, Marketing & Business Operations Virtual Assistant
Location: Remote
Schedule: Monday–Friday, approximately 20 hours per week
Hours: 8:30 AM–12:30 PM Eastern Time
Compensation: $400/month during initial period + performance-based bonuses
About the Position
Legacy Park Realty is seeking a highly organized, educated, tech-savvy Virtual Assistant to support our growing real estate brokerage.
This is not a basic administrative VA position. We are looking for someone who can combine inside sales, lead generation, business operations, digital marketing, technology management, and executive support.
The ideal candidate is intelligent, resourceful, comfortable speaking with prospective clients, able to work independently, and capable of managing multiple business systems without constant supervision.
This position will initially focus approximately 65% on lead generation/ISA activities and 35% on marketing, technology, and business operations.
Primary Responsibilities
Lead Generation & Inside Sales
- Make daily outbound calls to homeowners, prospective sellers, buyers, landlords, investors, and other assigned real estate leads.
- Conduct circle prospecting and targeted calling campaigns.
- Use Mojo Dialer for outbound prospecting.
- Follow company-approved scripts while sounding conversational and professional.
- Identify seller motivation, property condition, timeline, and potential next steps.
- Qualify prospective buyers and sellers.
- Schedule qualified appointments for the broker.
- Immediately identify and escalate hot leads.
- Conduct consistent follow-up by phone, text, and email.
- Maintain accurate notes on every prospect and conversation.
- Confirm appointments and follow up on missed or rescheduled appointments.
Quo / Business Phone Management
- Manage Quo, formerly OpenPhone, during assigned work hours.
- Monitor calls, voicemails, and text messages.
- Respond to or properly route communications.
- Organize lead conversations and follow-ups.
- Ensure prospective clients do not fall through the cracks.
Start-of-Day & End-of-Day Business Ledger
Every workday must begin and end with documented accountability.
The VA will:
- Prepare a Start-of-Day Ledger identifying appointments, priority leads, follow-ups, calling campaigns, marketing assignments, outstanding projects, and daily objectives.
- Review overdue follow-ups and identify priority prospects each morning.
- Maintain an organized task list throughout the workday.
- Prepare an End-of-Day Ledger documenting:
- Calls completed
- Meaningful conversations
- Leads generated
- Appointments scheduled
- Follow-ups completed
- Follow-ups still outstanding
- Marketing/content completed
- Website or technology work completed
- Unfinished assignments
- Problems encountered
- Priorities for the following day
- Clearly identify any hot leads or urgent matters requiring the broker's attention.
Management should be able to review the End-of-Day Ledger and immediately understand what was accomplished, what produced results, and what needs attention next.
Marketing & Content Creation
- Assist with content for Facebook, Instagram, TikTok, YouTube, and other platforms.
- Create approximately 3–5 quality social-media posts per week.
- Develop real estate educational content, promotional content, captions, calls to action, and campaign ideas.
- Repurpose existing photos, videos, market information, and long-form content.
- Create professional graphics using Canva.
- Assist with Reels and basic short-form video editing.
- Maintain a content calendar.
- Help develop topics, outlines, research, and promotional materials for future podcast content.
- Maintain brand consistency across marketing materials.
Jasper AI
The VA should be experienced with or capable of becoming highly proficient with Jasper.
Responsibilities may include:
- Creating marketing copy
- Developing social-media captions
- Drafting blog content
- Creating email campaigns
- Developing video and podcast ideas
- Drafting scripts
- Brainstorming marketing campaigns
- Repurposing existing content
AI-generated material must always be reviewed, edited, fact-checked, and made consistent with Legacy Park Realty's voice before publishing.
Squarespace & Website Management
The VA should be comfortable working in Squarespace and performing routine website management, including:
- Updating text and images
- Creating or modifying basic pages
- Posting new content
- Checking website forms
- Updating contact information
- Reviewing calls to action
- Identifying outdated information
- Checking for broken links
- Ensuring website inquiries reach the appropriate person
Advanced coding is not required, but the VA must be comfortable independently navigating a website-management platform.
GoDaddy
Assist with routine GoDaddy administration, including:
- Domain management
- Website/domain connections
- Email-related settings
- DNS-related coordination when appropriate
- Monitoring renewals
- Organizing domain and website information
- Working with outside technical support when necessary
The VA is not expected to be an advanced web developer but should be technologically confident and capable of researching solutions.
Zoom & Virtual Meetings
- Use Zoom for team meetings, training sessions, interviews, presentations, and client appointments.
- Schedule meetings when assigned.
- Organize meeting links and invitations.
- Assist with meeting preparation and follow-up.
- Maintain appropriate notes and action items when requested.
CRM & Business Operations
- Maintain accurate client and prospect records.
- Update lead stages and follow-up dates.
- Maintain clean databases.
- Manage appointment calendars.
- Organize digital business files.
- Help create checklists, SOPs, templates, and repeatable workflows.
- Identify administrative bottlenecks and suggest improvements.
- Track assigned projects from beginning through completion.
- Follow established systems while helping management improve those systems as the company grows.
Required Education
Bachelor's degree in Business, Business Administration, Management, Marketing, Entrepreneurship, or a closely related business discipline is required.
A Master's degree in Business, MBA, Management, Marketing, or a related business discipline is strongly preferred.
Applicants should be prepared to provide information verifying their degree and educational institution during the interview process.
Required Qualifications
Candidates should have:
- Bachelor's degree or higher in a business-related discipline.
- Excellent written and spoken English.
- Strong professional communication skills.
- Experience with outbound calling, appointment setting, inside sales, customer service, or lead generation.
- Confidence making cold calls and handling rejection.
- Excellent organizational and follow-up skills.
- Strong attention to detail.
- Ability to work independently.
- Strong problem-solving ability.
- Comfort learning new technology.
- Experience with digital marketing and social media.
- Ability to document work accurately.
- Strong business judgment and professionalism.
- Reliable high-speed internet.
- Reliable computer and headset.
- Quiet, professional workspace.
- Availability during the required Eastern Time schedule.
Preferred Technology Experience
Experience with several of the following is strongly preferred:
Jasper
Squarespace
GoDaddy
Quo / OpenPhone
Mojo Dialer
Zoom
Canva
Google Workspace
CRM platforms
Social-media scheduling software
Calendly or similar scheduling systems
AI productivity tools
Applicants do not need to already know every platform, but they must demonstrate the ability to learn technology quickly and independently.
How Success Will Be Measured
This is an outcome-based position, not simply an hourly online position.
Performance will be evaluated based on:
- Outbound calls completed
- Meaningful conversations
- Qualified leads generated
- Appointments scheduled
- Follow-ups completed
- Lead-to-appointment conversion
- CRM accuracy
- Responsiveness
- Marketing content completed
- Website and operational assignments completed
- Accuracy of Start-of-Day and End-of-Day Ledgers
- Ability to meet deadlines
- Ability to work independently
- Overall contribution to business growth
We are looking for someone who eventually becomes a reliable extension of the broker and an important part of Legacy Park Realty's operating system.
How to Apply
To be considered, please submit:
1. Your résumé.
2. Your college/university, degree earned, major, and graduation year.
3. Whether you hold a Bachelor's or Master's degree in Business.
4. A 60–90 second video introduction explaining your background and why you believe you are a strong fit.
5. A description of your experience with cold calling, real estate, ISA work, sales, or appointment setting.
6. Examples of social-media graphics, marketing materials, or content you have created.
7. List which of these platforms you have personally used: Jasper, Squarespace, GoDaddy, Quo/OpenPhone, Mojo Dialer, Zoom, Canva, CRM systems, Google Workspace, and scheduling platforms.
8. Your computer specifications and internet speed.
9. Confirmation that you can work Monday–Friday, 8:30 AM–12:30 PM Eastern Time.
10. Your answer to this question: What would you say if a homeowner told you, “I'm not interested in selling. Stop calling me”?
11. Provide a brief example of what you believe should be included in a strong End-of-Day Ledger.
12. Tell us about one business process you improved, organized, automated, or made more efficient in a previous position.