Senior Email & SMS Marketing Manager

AVH Extensions & Beauté by AVH are seeking an experienced, hands\-on email marketing manager to grow sales through advanced segmentation, automation, targeted campaigns, and customer retention\.

We have approximately **60,000 past customers** and a broader goal to **scale our current monthly sales volume by 4×**\. We need someone who can assess the opportunity, establish realistic milestones, and execute a measurable growth plan\.

**This is strictly a marketing management and technical execution role\. No graphic design or creative asset production is required\.** Our creative team supplies the assets; you manage the audiences, customer journeys, campaign deployment, testing, and performance\.

This is not an entry\-level position or a basic newsletter\-scheduling role\.

## Hours & Compensation

- **20 hours weekly**, spread across five weekdays\.
- Agreed working\-hour overlap with our U\.S\. team\.
- **First\-month paid trial: $800 USD guaranteed base plus performance commission\.**
- **After successful trial: $800–$1,100 USD monthly base**, depending on verified expertise and performance\.
- **Ongoing commission: 2% of qualifying email/SMS revenue above an agreed monthly baseline\.**
- Additional hours require advance approval\.

Before work begins, we will document the commission baseline, attribution rules, reporting source, payment schedule, and treatment of refunds, cancellations, and overlapping email/SMS attribution\.

The trial evaluates execution, technical accuracy, reliability, and measurable sales improvement\. The 4× growth goal is a longer\-term objective—not a first\-month requirement\.

## Required Platforms

**Proven hands\-on experience with both Omnisend and Shopify Email is mandatory\.**

You must be able to independently manage:

- **Omnisend:** Segmentation, automated journeys, follow\-ups, campaign execution, email/SMS coordination, and reporting\.
- **Shopify Email:** Audience selection, email blast setup, scheduling, quality assurance, and performance monitoring\.
- **Cross\-platform coordination:** One campaign calendar, consistent audience rules, and controls against duplicate sends or conflicting offers\.
- **Customer eligibility:** Verification of consent, unsubscribe status, suppression rules, and purchase exclusions across both systems\.
- **Revenue reporting:** Reconciliation with Shopify orders without double\-counting sales attributed by multiple platforms\.

Experience with Klaviyo or other platforms is welcome, but **does not replace practical experience with Omnisend and Shopify Email**\.

## Responsibilities

### Segmentation & Retention Strategy

- Audit our customer database, existing campaigns, automations, and performance\.
- Identify which customers are eligible and appropriate to contact\.
- Build segments based on purchase history, engagement, spending, collection preferences, location, and buying cycles\.
- Develop targeted strategies for repeat purchases, cross\-selling, VIP customers, and responsible reactivation\.
- Translate customer behavior into relevant messaging and offers\.

### Automations, Follow\-Ups & Exceptions

- Build and optimize welcome, browse abandonment, checkout abandonment, post\-purchase, cross\-sell, and win\-back journeys\.
- Configure triggers, delays, conditional branches, exit conditions, exclusions, and re\-entry rules\.
- Ensure customers exit promotional sequences when appropriate after purchasing\.
- Handle exceptions involving unresolved complaints, recent purchases, location restrictions, and overlapping campaigns\.
- Test and document customer journeys before launch\.

### Campaign Management

- Own the email and SMS calendar across the agreed brand scope\.
- Provide clear briefs and deadlines to our creative team\.
- Build and deploy campaigns using supplied assets\.
- Verify audience selection, links, offers, tracking, and scheduling\.
- Coordinate campaigns across Omnisend and Shopify Email to avoid excessive messaging\.
- Monitor results and troubleshoot problems promptly\.

### Testing, Reporting & Accountability

- Test audiences, subject lines, offers, timing, and frequency\.
- Monitor deliverability, list health, conversions, repeat purchases, and revenue\.
- Explain what worked, what did not, and what should change\.
- Maintain task deadlines, supporting evidence, and approvals in our project management system\.
- Submit weekly reports and attend a short performance review\.

## Expected Workload

The following covers the **combined agreed workload across both brands**, not separate quotas for each:

- Approximately **2–3 targeted email campaigns weekly**, using supplied creative assets\.
- Build or substantially improve **one priority automated journey weekly during setup**, with timelines adjusted for complexity\.
- Maintain segments, exclusions, and suppression rules\.
- Run **two meaningful tests monthly**, allowing sufficient time and audience size to evaluate results\.
- Coordinate SMS within the agreed campaign calendar and workload\.
- Conduct daily weekday account checks within scheduled hours\.
- Deliver one weekly report and a short review meeting\.

Priorities will be established after the initial audit and managed within the 20\-hour weekly schedule\.

## Required Qualifications

- Proven experience owning email marketing for Shopify ecommerce brands\.
- Advanced working knowledge of **Omnisend and Shopify Email**\.
- Strong segmentation, automation, exclusion, and exception\-handling skills\.
- Demonstrated ability to improve retention or email\-driven sales\.
- Understanding of deliverability, consent, attribution, and testing\.
- Strong written and spoken English\.
- Reliable internet and consistent availability\.
- Ability to work independently, meet deadlines, and communicate blockers promptly\.

Beauty, hair extensions, or premium consumer ecommerce experience is preferred\.

## Strict Screening & Skills Verification

### 1\. Evidence of Previous Results

Submit **two relevant case studies** showing:

- Starting and ending performance, with dates\.
- Platform used and audience size\.
- Your exact responsibilities\.
- Segments, automations, and improvements you personally implemented\.
- Supporting anonymized reports or screenshots you are authorized to share\.
- Other factors affecting results, including increased traffic or promotional discounts\.

Explain your experience with **Omnisend and Shopify Email separately**\. If confidentiality prevents sharing evidence, propose an alternative verification method\.

**Fabricated results, borrowed portfolios, or presenting another person’s work as your own will result in rejection\.**

### 2\. Live Technical Interview

You must be prepared to:

- Explain an advanced segment and its exact rules\.
- Walk through an automation you personally built\.
- Diagnose missing exclusions or broken follow\-ups\.
- Explain purchase exits and cross\-platform duplicate\-send prevention\.
- Demonstrate campaign quality assurance\.
- Interpret performance data and defend your recommendations\.

Use authorized demonstration accounts or anonymized materials\. Do not disclose another employer’s confidential information\.

### 3\. Separate Paid Practical Assessment

Finalists will complete a timed assessment designed to take approximately two hours\. Assessment compensation will be disclosed before acceptance\.

The assessment will cover both required platforms and include:

- Five customer segments with clear inclusion and exclusion rules\.
- One automated journey with triggers, timing, branches, exits, and re\-entry rules\.
- Exception handling for purchases, complaints, location restrictions, and overlapping promotions\.
- A Shopify Email campaign setup and quality\-assurance exercise\.
- Analysis of a sample performance report\.
- A prioritized 30\-day plan\.

**No creative design work is required\.**

|Assessment Area |Weight|

|Segmentation accuracy |25% |
|Automation and exception handling |25% |
|Revenue analysis and measurement |20% |
|Deliverability and campaign quality assurance|15% |
|Prioritization and communication |15% |

**Minimum passing score: 85/100 overall**, including at least 80% in both segmentation and automation\.

Critical errors—such as including unsubscribed contacts in promotional sends or failing to implement required purchase exits—will result in failure regardless of the total score\.

Any AI tools or outside assistance must be disclosed\. You must be able to explain and modify your work live without outside assistance\.

### 4\. Professional References

Final candidates must provide two professional references who can verify their technical ability, responsibilities, reliability, and results\.

## First\-Month Expectations

- **Week 1:** Complete the audit, establish baselines, identify priority segments, and submit an execution plan\.
- **Week 2:** Launch approved improvements and verify automation and exclusion logic\.
- **Week 3:** Execute targeted campaigns and tests; report early findings\.
- **Week 4:** Present sales results, completed deliverables, lessons learned, and the next 60\-day plan\.

Performance will be evaluated through sales improvement, execution quality, completed work, list health, and clear reporting, while accounting for documented dependencies outside your control\.

## How to Apply

Use the subject line:

**AVH Senior Email Manager — Omnisend \+ Shopify — [Your Name]**

Include:

1. Your résumé, country, and time zone\.
2. Your availability for 20 hours weekly, U\.S\. working\-hour overlap, and earliest start date\.
3. Your current work commitments\.
4. A separate summary of your experience with **Omnisend** and **Shopify Email**\.
5. Two relevant case studies\.
6. A video of no more than five minutes explaining one advanced segment and one automation you personally built\.
7. Confirmation that you understand the hours, trial compensation, and ongoing pay range\.
8. Your answer to this question:

**“You inherit a database of 60,000 past customers, with campaigns running through Omnisend and Shopify Email\. What would you examine first, which three segments would you prioritize, and how would you prevent duplicate messaging while measuring sales improvement.**

**Incomplete applications will not advance\. We are looking for verified expertise, independent execution, and measurable results.**