Creative Designer & Meta Ads specialist

# Creative & Meta Ads Specialist
**Remote | ParfumCentral**

ParfumCentral is a fast-growing luxury fragrance retailer based in Dubai, specializing in **Gulf exclusives, early releases, discontinued fragrances, and hard-to-find niche bottles.**

We’re looking for someone who is strong in **both creative design and Meta Ads**.

You should have a sharp eye for premium visuals, branding, and advertising creative, while also being comfortable managing Meta campaigns, reading performance data, and understanding what makes a creative perform.

We want someone who can move between both sides of the role naturally — **creating the work, launching it, reading the results, and improving the next version.**

This is not a role for someone who is only a designer and plans to learn Meta Ads after joining. You should already have hands-on experience with both.

## What You’ll Be Doing

- Designing high-quality creatives for Instagram and Facebook
- Creating static ads, carousels, stories, banners, and short-form video content
- Developing visual concepts that fit a premium luxury brand
- Creating different ad angles, hooks, and creative variations for testing
- Managing and optimizing Meta advertising campaigns
- Setting up campaigns, audiences, budgets, and testing structures
- Looking at campaign performance and identifying which creatives are working best
- Using performance data to improve future creative
- Testing different products, messages, audiences, and visual approaches
- Knowing when a campaign or creative needs to be adjusted, scaled, replaced, or paused
- Supporting audience growth across Instagram and other social platforms
- Suggesting ideas to improve engagement, reach, follower growth, and conversion
- Using AI tools where helpful to speed up concept development, creative testing, image generation, editing, and content production
- Keeping up with trends across fragrance, luxury, fashion, e-commerce, social media, and advertising
- Working closely with us to continuously improve both the visual direction and performance of the brand

The ideal person should be able to look at a campaign and think:

**“This creative could be stronger — here’s what I would change.”**

But also:

**“This campaign is underperforming — here’s what I think is causing it, and here’s what I’d test next.”**

## What We’re Looking For

You should have:

- A strong design portfolio
- Good taste and strong attention to detail
- Experience creating polished social media and advertising creatives
- A good understanding of visual hierarchy, typography, composition, and branding
- Experience with Photoshop, Illustrator, Figma, Canva, or similar tools
- Basic-to-strong video editing skills
- Experience using AI tools for creative production, concept development, image generation, content creation, or ad variations

You should also already be comfortable with:

- Meta Ads Manager
- Campaign setup and optimization
- Creative testing
- Audience testing
- Prospecting and retargeting
- Reading ad performance
- Understanding metrics such as CTR, CPA, CPC, CPM, ROAS, conversion rate, and frequency
- Using campaign results to make better creative and advertising decisions

You do not need to be a specialist media buyer.

However, **Meta Ads experience must be practical, not theoretical.**

If your experience is mainly design and you are hoping to learn Meta Ads in the role, this position is not the right fit.

Experience with **luxury, fragrance, fashion, beauty, or premium e-commerce brands** is a strong advantage.

## The Person We Want

We’re looking for someone who is:

- Creative
- Visually sharp
- Analytical
- Proactive
- Reliable
- Detail-oriented
- Comfortable taking ownership of their work
- Interested in both design and performance
- Able to suggest ideas instead of just waiting for instructions
- Curious about why certain creatives and campaigns perform better than others

We want someone who can create something strong, put it into market, study what happens, and make the next version better.

## Compensation

**Base pay + performance incentives**

You’ll receive a guaranteed base rate, with additional bonuses tied to performance and results.

As the brand grows and your work contributes to stronger campaigns, sales, and social growth, we want you to benefit from that as well.

## About ParfumCentral

ParfumCentral gives fragrance enthusiasts access to products that are often difficult to find outside the Gulf.

Our focus is on:

**Gulf Exclusives. Early Drops. Discontinued & Hard-to-Find Fragrances.**

We sell internationally across markets including the **UAE, United States, United Kingdom, Europe, and Australia.**

We’re still growing quickly, which means the right person will have plenty of room to shape both the creative direction and advertising performance of the brand over time.

## How to Apply

Please send:

1. A short introduction
2. Your design portfolio
3. Examples of social media or ad creatives you’ve personally created
4. Your experience managing Meta Ads
5. An example of a Meta campaign you personally worked on and what you did
6. Any experience growing social media pages or accounts
7. Any AI creative tools you regularly use
8. Your expected hourly or monthly rate

**Please only apply if you already have hands-on experience with both creative design and Meta Ads.**

Please include **“Scarlet Sands”** somewhere in your application so we know you read the full post.