Google / YouTube Ads Manager

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TYPE OF WORK

Full Time

SALARY

1000

HOURS PER WEEK

40

DATE UPDATED

Oct 4, 2026

JOB OVERVIEW

# YouTube / Google Ads Manager — Performance & Optimization

We are looking for an experienced **YouTube / Google Ads Manager** to join our team and help us bring our paid advertising management in-house.

We currently work with an outside advertising agency and have **active campaigns already running**. Our goal is to transition the management and optimization of these campaigns to an internal team member who can take ownership of performance and help us achieve the strongest possible ROI.

## What You'll Be Doing

Your first priority will be to step into our **existing Google and YouTube advertising campaigns**, analyze their performance, and identify opportunities for improvement.

You will be responsible for:

- Reviewing and auditing our current Google/YouTube Ads account and campaigns
- Optimizing existing campaigns for better performance and ROI
- Monitoring budgets, spend, conversions, CPA/CAC, ROAS, and other key performance metrics
- Identifying underperforming campaigns, audiences, placements, keywords, and creative
- Scaling campaigns and ad sets that are performing well
- Testing audiences, targeting, bidding strategies, creatives, hooks, and offers
- Setting up and launching new YouTube and Google campaigns
- Developing ongoing testing and optimization strategies
- Ensuring conversion tracking and attribution are set up correctly
- Creating clear reports showing what is working, what isn't, and what should be changed
- Making proactive recommendations instead of simply monitoring campaigns
- Staying current on Google Ads and YouTube advertising best practices

## Transition & Training

Because we currently have an outside agency managing our advertising, this role will include a **transition and knowledge-transfer period**.

Our team will be receiving training on our current advertising strategy and processes. We want the person in this role to combine that training and historical knowledge with their **existing Google and YouTube Ads expertise**.

We are not looking for someone who needs to learn Google Ads from the beginning. We are looking for someone who already understands paid advertising and can use the additional training and information we provide to quickly take ownership of our campaigns.

## What We're Looking For

The ideal candidate has:

- Proven experience managing **Google Ads and YouTube Ads**
- Strong experience optimizing existing campaigns—not just launching new ones
- Experience managing meaningful advertising budgets
- A strong understanding of conversion tracking, attribution, remarketing, audiences, and funnels
- Experience with performance marketing and direct-response campaigns
- Strong analytical skills and the ability to make decisions based on campaign data
- Experience improving CPA/CAC and ROAS
- Knowledge of YouTube creative strategy and what makes video ads convert
- Ability to identify when the problem is the campaign, targeting, creative, landing page, offer, or funnel
- Strong communication and reporting skills
- A proactive, testing-focused mindset

## Our Goal

Our goal is simple: **continuously improve the performance and profitability of our advertising.**

We want someone who will treat our ad spend as if it were their own money—carefully monitoring performance, finding opportunities, testing strategically, cutting waste, and scaling what works.

Initially, the focus will be on **optimizing and improving the campaigns we already have running**. Once you understand our data, audiences, offers, and funnels, you'll help us develop and launch new campaigns and testing strategies.

## To Apply

Please include:

1. A brief description of your experience managing Google and YouTube Ads
2. Examples of campaign budgets you've managed
3. Examples of results you've achieved, including CPA/CAC and ROAS improvements when possible
4. Your approach to auditing and optimizing an existing Google Ads account
5. Your experience specifically with **YouTube video advertising**
6. The tools you use for tracking, reporting, and optimization
7. Your availability and preferred working arrangement

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