Website Developer & SEO Specialist $ Google Ads

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TYPE OF WORK

Full Time

SALARY

800

HOURS PER WEEK

45

DATE UPDATED

Oct 3, 2026

JOB OVERVIEW

Total Plumbing Air Electric**


**Job Type:** Full-Time
**Industry:** Plumbing, HVAC, Electrical & Solar Services

## About the Company

Total Plumbing Air Electric is a growing home and commercial service company providing plumbing, HVAC, electrical, and solar service and repair.

We are looking for an experienced **Website Developer & SEO Specialist** who can take full ownership of our website's technical performance, search engine optimization, local SEO, content structure, conversion optimization, and ongoing development.

This is not simply a website maintenance position.

We are looking for someone who understands how to turn a service-company website into a **lead-generating asset that produces qualified phone calls and service requests.**

The ideal candidate understands both **website development and advanced SEO** and can identify problems, implement solutions, track results, and continuously improve performance.

---

# POSITION RESPONSIBILITIES

## 1. Website Development & Management

You will be responsible for maintaining, improving, and developing our company website.

Responsibilities include:

- Manage and maintain the existing WordPress website
- Create and modify pages
- Build new service pages
- Build city and service-area landing pages
- Improve website navigation and architecture
- Improve mobile responsiveness
- Fix broken pages and links
- Correct formatting and design issues
- Improve page layouts
- Optimize contact forms
- Improve call-to-action placement
- Install, configure, and maintain WordPress plugins
- Troubleshoot WordPress problems
- Manage redirects
- Maintain URL structures
- Improve website security
- Perform website backups
- Test website functionality after updates
- Monitor website uptime
- Work with hosting and DNS when necessary
- Implement custom HTML/CSS/JavaScript when necessary

The website must perform correctly on:

- Desktop
- Mobile
- Tablet
- Chrome
- Safari
- Edge
- Major mobile browsers

---

# 2. Technical SEO

The candidate must have strong technical SEO experience.

Responsibilities include:

- Perform complete technical SEO audits
- Identify indexing problems
- Identify crawling problems
- Monitor Google Search Console
- Review Google indexing reports
- Correct canonical problems
- Correct duplicate-content problems
- Fix broken internal links
- Fix 404 errors
- Implement proper 301 redirects
- Optimize XML sitemaps
- Optimize robots.txt
- Improve website crawlability
- Improve website architecture
- Improve URL structure
- Identify orphan pages
- Correct redirect chains
- Correct unnecessary redirects
- Identify duplicate title tags
- Identify duplicate meta descriptions
- Correct missing title tags
- Correct missing meta descriptions
- Correct improper heading structures
- Implement appropriate canonical tags
- Implement structured data/schema markup
- Monitor indexed vs. non-indexed pages
- Investigate pages marked "Crawled – currently not indexed"
- Investigate pages marked "Discovered – currently not indexed"
- Monitor and resolve Search Console errors

The goal is to ensure that Google can efficiently **crawl, understand, index, and rank the website.**

---

# 3. Local SEO

Local SEO experience is extremely important for this position.

Our goal is to rank organically for service-related searches throughout **San Diego County**.

The candidate will develop and execute strategies targeting searches related to:

### Plumbing

- Emergency plumber
- Emergency plumbing
- Leak detection
- Water leak detection
- Plumbing repair
- Drain repair
- Sewer repair
- Water heater repair
- Water heater replacement
- Commercial plumbing
- Residential plumbing

### Electrical

- Electrician
- Emergency electrician
- Electrical repair
- Electrical troubleshooting
- Electrical panel repair
- Electrical panel replacement
- Circuit breaker repair
- Dedicated circuits
- Commercial electrical services
- Residential electrical services

### Solar

- Solar repair
- Solar troubleshooting
- Solar system repair
- Solar inverter repair
- Solar panel troubleshooting
- Solar electrical repair
- Solar maintenance
- Solar service

The SEO strategy must target relevant cities and communities throughout San Diego County.

---

# 4. Service-Area Landing Pages

The candidate will be responsible for developing high-quality service-area pages.

Pages must be useful, unique, locally relevant, and structured correctly for search engines.

The candidate must understand how to avoid:

- Thin content
- Duplicate city pages
- Keyword stuffing
- Doorway pages
- Low-quality AI-generated content

Each location page should contain meaningful information specific to that service and service area.

---

# 5. On-Page SEO

The candidate will continuously optimize website pages.

Responsibilities include optimizing:

- Page titles
- Meta descriptions
- H1 headings
- H2 headings
- H3 headings
- Page content
- Internal links
- Anchor text
- Image filenames
- Image alt text
- URLs
- Calls to action
- Service descriptions
- Location signals
- Schema markup

Keyword targeting must be based on search intent rather than simply inserting keywords into pages.

---

# 6. Keyword Research

The candidate will perform ongoing keyword research for our services.

Research should identify:

- High-intent service keywords
- Emergency-service keywords
- Local service keywords
- Commercial service keywords
- Residential service keywords
- Long-tail keywords
- Competitor keywords
- Search-volume opportunities
- Keyword difficulty
- Local search opportunities

Keywords should be organized by:

**Service → Sub-Service → Search Intent → Location**

The candidate must also identify keyword cannibalization where multiple pages are competing for the same search terms.

---

# 7. Competitor SEO Analysis

The candidate will regularly analyze competitors ranking in San Diego County.

Analysis should include:

- Competitor rankings
- Competitor service pages
- Competitor location pages
- Website architecture
- Content strategies
- Backlink profiles
- Domain authority indicators
- Internal linking
- Page structure
- Schema implementation
- Google Business Profile visibility
- Local search visibility

The objective is to understand **why competing websites are ranking and what legitimate improvements can help us compete.**

---

# 8. Google Search Console

Strong Google Search Console experience is required.

The candidate will monitor:

- Total clicks
- Total impressions
- Average CTR
- Average position
- Search queries
- Landing-page performance
- Indexing
- Crawl problems
- Sitemap status
- Core Web Vitals

Performance should be compared:

- Week over week
- Month over month
- Quarter over quarter

Significant ranking or traffic changes should be investigated.

---

# 9. Google Analytics / GA4

The candidate must understand Google Analytics 4.

Tracking should include:

- Organic traffic
- Landing-page traffic
- Phone-call conversions where technically available
- Form submissions
- Contact-page visits
- Conversion rates
- Traffic sources
- User engagement
- Service-page performance
- Location-page performance

Our objective is not simply increasing website traffic.

Our objective is increasing **qualified leads, inbound calls, and booked service opportunities.**

---

# 10. Website Speed & Core Web Vitals

The candidate will continuously monitor website performance.

Responsibilities include improving:

- Largest Contentful Paint (LCP)
- Interaction to Next Paint (INP)
- Cumulative Layout Shift (CLS)
- Page loading speed
- Mobile performance

Tasks may include:

- Image compression
- WebP/AVIF implementation
- Lazy loading
- Caching
- CSS optimization
- JavaScript optimization
- Font optimization
- Plugin reduction
- Database optimization
- CDN configuration

Performance improvements must not break website functionality or conversion tracking.

---

# 11. Conversion Rate Optimization

The website must convert visitors into leads.

The candidate will analyze and improve:

- Phone-number visibility
- Click-to-call functionality
- Contact forms
- Request-service buttons
- Emergency-service calls to action
- Mobile conversion experience
- Page layouts
- Trust elements
- Licensing information
- Reviews
- Service guarantees
- Financing/promotional messaging where applicable

Changes should be tested and evaluated based on actual conversion performance whenever sufficient data is available.

---

# 12. Google Business Profile & Local Search

Experience with Google Business Profile is strongly preferred.

Responsibilities may include:

- Website/GBP consistency
- NAP consistency
- Service categories
- Service listings
- Business descriptions
- Photos
- Posts
- Review strategy
- Location signals
- Local landing pages
- Citation consistency
- Duplicate listing identification

---

# 13. Schema / Structured Data

The candidate should understand implementation and validation of structured data such as:

- LocalBusiness
- Organization
- Service
- BreadcrumbList
- FAQ structured data when appropriate and eligible
- Review-related structured data when compliant with Google's requirements

Schema should be validated and monitored for errors.

---

# 14. Content Development & Optimization

The candidate will help create and optimize content for:

- Plumbing services
- Emergency plumbing
- Leak detection
- Water heaters
- Sewer and drain services
- Electrical services
- Emergency electrical services
- Electrical panels
- Solar repair
- Solar troubleshooting
- Commercial services
- Property management services
- Service-area pages

Content must be written primarily for potential customers while being properly optimized for search engines.

AI tools may be used to assist with research and drafting, but publishing large amounts of unreviewed AI-generated content is not acceptable.

---

# 15. Backlink & Authority Development

The candidate should understand legitimate link-building and local authority development.

Potential strategies include:

- Local business directories
- Industry directories
- Supplier/manufacturer relationships
- Local organizations
- Business associations
- Local sponsorship opportunities
- Digital PR
- Relevant industry publications
- Citation development

We will not use spammy backlink networks or tactics that create unnecessary risk for the website.

---

# REQUIRED EXPERIENCE

Applicants should have demonstrated experience with:

- WordPress
- SEO
- Local SEO
- Technical SEO
- Google Search Console
- Google Analytics 4
- Google Business Profile
- PageSpeed Insights
- Core Web Vitals
- Keyword research
- Competitor research
- Schema markup
- HTML
- CSS
- Basic JavaScript
- WordPress plugins
- Website hosting
- DNS
- SSL
- Redirects
- XML sitemaps
- Website security
- Conversion optimization

Experience with tools such as the following is strongly preferred:

- Ahrefs
- Semrush
- Screaming Frog
- Google Keyword Planner
- Google Tag Manager
- Looker Studio
- PageSpeed Insights
- Lighthouse

Equivalent professional tools are acceptable.

---

# HOME-SERVICE SEO EXPERIENCE PREFERRED

Candidates with SEO experience in the following industries will receive strong consideration:

- Plumbing
- HVAC
- Electrical
- Solar
- Roofing
- Restoration
- General contracting
- Property services
- Home services

Local service SEO experience is particularly valuable.

---

# WHAT WE DO NOT WANT

We are not looking for someone who simply:

- Installs WordPress themes
- Changes website colors
- Uploads blog posts
- Generates hundreds of AI pages
- Purchases low-quality backlinks
- Sends generic monthly SEO reports
- Claims guaranteed #1 Google rankings
- Reports traffic without explaining whether it produces leads

We need someone who understands the complete relationship between:

**Website Development → Technical SEO → Local SEO → Rankings → Traffic → Conversion → Qualified Leads**

---

# PERFORMANCE EXPECTATIONS

The person hired for this position will be expected to establish baseline metrics and continuously monitor performance.

Important KPIs include:

- Organic search clicks
- Organic search impressions
- Search visibility
- Ranking improvements for target queries
- Indexed pages
- Technical SEO errors
- Organic website users
- Organic phone-call conversions
- Organic form submissions
- Conversion rate
- Core Web Vitals
- Local search visibility

We understand SEO takes time. Candidates should never guarantee specific rankings.

We expect measurable progress, transparent reporting, documented work, and a clear strategy.

---

# WEEKLY RESPONSIBILITIES

The employee should provide a weekly report showing:

1. Work completed during the week
2. Pages created
3. Pages optimized
4. Technical problems identified
5. Technical problems corrected
6. Search Console changes
7. Organic traffic changes
8. Keyword/ranking changes
9. Conversion changes
10. Website-speed changes
11. Backlinks/citations acquired or pursued
12. Problems requiring management attention
13. Priorities for the following week

The report should focus on measurable results rather than simply listing hours worked.

---

# FIRST 30 DAYS

During the first 30 days, the successful candidate will be expected to:

**Week 1:** Complete a comprehensive website, technical SEO, indexing, analytics, tracking, content, local SEO, and conversion audit.

**Week 2:** Prioritize and begin correcting critical technical SEO, indexing, website-speed, tracking, and conversion issues.

**Week 3:** Begin improving core service pages, internal linking, website architecture, titles, descriptions, schema, and content.

**Week 4:** Present a documented 90-day SEO and website-development roadmap based on actual website data and competitive research.

---

# IDEAL CANDIDATE

The ideal candidate is analytical, technically capable, organized, and results-oriented.

You should be comfortable independently identifying a problem such as:

**"Organic traffic increased, but phone calls did not."**

You should then be able to investigate why and determine whether the problem involves:

- Search intent
- Keyword targeting
- Page rankings
- Landing-page quality
- Mobile usability
- Call-to-action placement
- Conversion tracking
- Website speed
- Technical problems

We want someone who can identify problems and implement solutions—not someone who needs to be given a checklist every day.

---

# HOW TO APPLY

Please submit:

1. Resume
2. Examples of websites you have developed or managed
3. Examples of SEO campaigns you have personally managed
4. Examples of local SEO results
5. Before-and-after organic traffic or Search Console results when available
6. SEO tools you regularly use
7. WordPress development experience
8. Experience with home-service companies
9. Your availability
10. Desired compensation

Please also answer the following:

**1. How would you perform a complete SEO audit of an existing home-service website?**

**2. What are the first five things you would check in Google Search Console?**

**3. How would you structure a website targeting plumbing, electrical, and solar services throughout San Diego County?**

**4. What is your strategy for creating city/service-area pages without creating duplicate or low-value content?**

**5. How do you measure whether SEO is actually generating qualified leads rather than simply generating traffic?**

**6. What technical SEO problems have you personally fixed on WordPress websites?**

**7. What would you focus on during your first 30 days working with our company?**

---

# IMPORTANT

This is a hands-on position.

We are looking for someone who can personally perform the work, analyze the results, and continuously improve the website.

If your experience is primarily project management and you depend on other developers or SEO specialists to perform the technical work, this position may not be the right fit.

Our objective is straightforward:

**Build one of the strongest organic search presences in our service area and convert that visibility into qualified inbound plumbing, electrical, and solar service leads.**

SKILL REQUIREMENT
Marketing Local SEO Godaddy Website Builder
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