Founding Retention & Email Lead — E-commerce

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TYPE OF WORK

Full Time

SALARY

$5/hour

HOURS PER WEEK

TBD

DATE UPDATED

Oct 3, 2026

JOB OVERVIEW

Remote · Full-time · Worldwide · Strong performance upside

We’re a fast-growing international e-commerce company looking for an exceptional retention operator to build our entire retention engine from zero.

Today, we’re doing approximately $600k+/month in revenue and growing aggressively.

A few months ago, we were at ~$150k/month.

Then ~$300k.

Then ~$600k+.

We’re building toward $1M, $2M, $3M+/month and beyond.

But retention?

It’s basically untouched.

We have:

* 35,000+ existing email profiles
* 6 Shopify stores
* Dozens of international markets
* Multiple product categories
* New products launching constantly
* Significant paid acquisition volume
* Klaviyo already in place
* Almost zero email revenue today
* No active campaign engine
* Almost no live flows
* No serious email capture system
* No SMS strategy
* No subscription engine
* No systematic replenishment
* No winback engine
* No real cross-sell system

In other words:

You won’t inherit a retention machine. You’ll build it.

Your mission

Build retention into a major profit center for the company.


Email is the first mission.

But we’re not looking for someone whose ambition ends at sending campaigns and optimizing Klaviyo flows.

We want someone who thinks about the entire customer lifecycle:

How do we turn more first-time buyers into second-time buyers?

How do we increase customer LTV?

When should each customer hear from us?

What should we sell them next?

When should we replenish?

Which customers should receive which offer?

Where should we capture more emails?

Should we introduce subscriptions?

Where does SMS make sense?

How do we generate more incremental contribution profit from the customers we already paid to acquire?

That’s the job.

What you’ll own

You’ll have end-to-end ownership of retention, starting with:

* Email strategy
* Email copywriting
* Campaigns
* Lifecycle flows
* Segmentation
* Deliverability
* List growth and capture strategy
* Post-purchase
* Cross-sells
* Replenishment
* Winback
* Customer reactivation
* Product affinity
* Customer cohorts
* LTV analysis
* Retention offers
* Subscription strategy
* SMS where appropriate
* Retention analytics and attribution
* Testing and experimentation

You’ll also work closely with paid acquisition and CRO so retention isn’t treated as an isolated channel.

You can challenge offers, discounts, bundles, pricing presentation, subscriptions, gifts and other commercial decisions.

If you need design or technical resources, we’ll provide them.

If you’re capable of executing something yourself, even better.

We move extremely fast

This is important.

We’re not looking for someone who needs their first 30 days to perform an audit, create a strategy deck and prepare a roadmap.

You’ll obviously analyze the business.

But you’ll analyze while shipping.

If you join Monday, we expect meaningful retention infrastructure to start going live within days.

We have a strong bias toward action:

Launch → measure → learn → iterate → scale.

We’d rather run intelligent experiments and learn from real customers than spend weeks debating hypothetical optimizations.

Who we’re looking for

You are a hands-on retention operator.

You’ve personally built and scaled email/lifecycle systems for serious e-commerce businesses.

You’re an excellent direct-response copywriter.

You understand customer psychology, offers and merchandising—not just email software.

You’re highly analytical.

You understand LTV, repeat purchase rate, cohort behavior, contribution margin and incrementality.

You understand deliverability deeply enough to own it.

You can work inside Klaviyo or similar platforms without relying on other people for basic execution.

You’re comfortable with Shopify.

You know how to build flows, segments, campaigns and automations yourself.

You understand how email interacts with Meta, Google, CRO and the broader customer journey.

You experiment relentlessly.

You’re autonomous.

You move fast.

And when something breaks, your first instinct is to investigate and solve it—not wait for someone else.

Builder > Manager

We’re specifically looking for someone who enjoys zero-to-one environments.

If your strength is managing a large CRM team and delegating execution, this probably isn’t the right role today.

Initially, you’ll be hands-on.

You’ll write.

You’ll build.

You’ll launch.

You’ll analyze.

You’ll experiment.

You’ll figure things out.

But if you build the function successfully, we don’t expect you to remain a solo operator forever.

You’ll have the opportunity to hire people underneath you and grow into Head of Retention / Lifecycle across our brands.

Our environment

We’re a small, ambitious, highly autonomous team.

We’re fully remote.

We operate internationally across dozens of markets and languages.

We work primarily asynchronously.

We don’t believe in recurring meetings for the sake of meetings.

You’ll have direct access to the CEO and significant freedom to operate.

Our localization infrastructure allows us to adapt and deploy content across markets quickly.

We sell across several consumer categories, including health, supplements, pet and home products.

New products and markets are launched constantly.

Speed matters here.

Ownership matters more.

What success looks like

We’re starting from almost zero, so the initial opportunity is enormous.

Your first objective is to establish the retention fundamentals quickly and start generating meaningful incremental revenue and profit.

From there, we want you to systematically increase:

* Repeat purchase rate
* Customer LTV
* Incremental contribution profit
* Revenue per customer
* Cross-sell penetration
* List size and quality
* Replenishment
* Reactivation
* Subscription adoption where appropriate

Long term, we believe retention can become one of the company’s largest profit levers.

We care about actual business growth—not making an attribution dashboard look good.

Compensation

We’re flexible for the right person.

The package will include:

* Strong fixed compensation
* Meaningful performance-based upside
* Significant growth in responsibility and compensation as the function scales

If you build retention into a major profit center, there is a clear path toward leading the function and building your own team.

We’re optimizing for exceptional talent, not the cheapest candidate.

How to apply

Don’t send us a generic cover letter.

Instead, answer the following:

1. What’s the best retention system you’ve personally built?

Tell us:

* The business/category
* Monthly revenue
* List size
* Starting point
* What you personally built
* What changed
* The results

Be specific.

2. Show us 3 emails you personally wrote.

Ideally include the strategy behind each email and the results.

We care a lot about your ability to write.

3. Tell us about a retention program you built from zero.

What existed when you arrived?

What did you build first?

What happened?

4. What’s the largest email/SMS program you’ve personally operated?

Include approximate list size, sending volume and revenue scale.

5. Tell us about one retention experiment that most email marketers wouldn’t have thought to run.

What was your hypothesis?

What happened?

6. Tell us about your experience with deliverability.

Give us a real example of a deliverability problem you diagnosed and solved.

7. You join us Monday.

You receive access to:

* 6 Shopify stores
* 35,000+ existing profiles
* Thousands of historical customers
* Dozens of markets
* Multiple product categories
* Essentially no live email infrastructure
* No campaign engine
* No meaningful capture
* No subscriptions
* No systematic cross-sell/replenishment
* A business scaling aggressively through paid acquisition

What is live by Friday?

Be specific.

8. What’s something most e-commerce brands get wrong about email attribution?

9. What’s your current situation?

Tell us:

* Where you’re based
* Current role
* Availability
* Compensation expectations
* When you could start

Shortlisted candidates will complete a paid practical assessment using a real product and real business scenario.

SKILL REQUIREMENT
Email Marketing
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