Head of Growth, Ecommerce & AI

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Any

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

About the Role

We are looking for a commercially driven growth leader to build and scale our direct-to-consumer business across our baby and pet brands.

Working directly with the CEO, you will own the customer growth engine from acquisition to retention. Your focus is simple: bring the right customers to our stores, improve conversion, increase lifetime value and use AI and automation to help a small team produce outsized results.

You'll work closely with our existing Philippines-based team, implementing systems, processes and AI workflows that enable faster execution, better decision-making and greater profitability.

This is a hands-on leadership role for someone who can think strategically and execute quickly.

Key Objectives
1. Grow Direct-to-Consumer Revenue

Build profitable growth across Shopify, Amazon and other marketplaces while reducing customer acquisition costs over time.

2. Increase Conversion

Improve the customer journey from first visit to purchase through better merchandising, content, offers and checkout optimisation.

3. Increase Customer Lifetime Value

Drive repeat purchases, cross-sell opportunities and customer retention across both our baby and pet product ranges.

4. Automate the Customer Journey

Create connected systems that automate marketing, reporting and customer communications from acquisition through retention.

5. Embed AI Across the Business

Implement AI tools and workflows that improve productivity, increase output and enhance decision-making without increasing headcount.

Key Responsibilities
Planning & Commercial Management
Translate the CEO's strategic growth plan into monthly revenue targets and action plans.
Allocate marketing budgets across channels based on performance and profitability.
Develop promotional calendars for key trading periods.
Lead weekly and monthly reporting on revenue, conversion, customer acquisition cost, return on ad spend, retention and profitability.
Coordinate activities across marketing, ecommerce, customer service and product teams.
Paid Media & Customer Acquisition
Own Meta, Instagram, TikTok and Google Shopping performance.
Develop audience strategies and customer acquisition campaigns.
Manage creative testing frameworks and scaling processes.
Monitor and optimise ROAS, MER, CAC and contribution margin.
Expand new customer acquisition through affiliates, creators and partnerships.
Ensure product feeds and catalogues remain accurate across all platforms.
Ecommerce & Marketplace Growth
Own Shopify performance and optimization.
Improve product pages, collections, search functionality, bundles and checkout experience.
Execute A/B testing programmes and implement winning variations.
Grow sales across marketplaces through improved listings, content, reviews and merchandising.
Increase average order value and conversion rate.
Retention, CRM & Loyalty

Build and optimize email and SMS automation flows, including:

Welcome
Abandoned cart
Browse abandonment
Post-purchase
Replenishment
Win-back
VIP programs

Develop customer segmentation strategies.

Launch loyalty and referral programmes.

Create cross-selling opportunities between baby and pet categories.

Increase repeat purchase rates and customer lifetime value.

Data, Analytics & Reporting

Own data accuracy across Shopify, GA4, Meta, Google and Klaviyo.

Maintain tracking infrastructure and attribution models.

Build executive dashboards that provide real-time visibility into:

Revenue
Marketing spend
ROAS
Customer acquisition cost
Repeat purchase rate
Customer lifetime value

Generate insights and recommendations for leadership.

Content, Creative & Social
Lead the development of high-performing creative assets.
Brief designers, creators and video editors.
Manage organic social media across Instagram, ---------- and Facebook.
Build creator and influencer partnerships.
Develop content plans around major retail events including:
Mother's Day
EOFY
Black Friday
Christmas
New Product Launches
AI & Automation
Identify and implement AI tools that increase productivity across marketing and ecommerce.
Build automated workflows for reporting, customer segmentation and campaign execution.
Improve team efficiency through AI-assisted content creation, analysis and customer service.
Connect systems across Shopify, marketplaces, CRM, analytics and operations.

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0010
Controller Execution Time ( Jobseekers / Job )	0.0398
Total Execution Time	0.0436

GET DATA

No GET data exists

MEMORY USAGE

1,518,256 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Head-of-Growth-Ecommerce-AI-1742766

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0330 seconds) (Hide)

0.0017	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0025	SELECT * FROM `employer_jobs` WHERE `job_id` = 1742766 LIMIT 1
0.0009	SELECT * FROM `employers` WHERE `employer_id` = 260793 LIMIT 1
0.0004	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1742766 AND `misc`.`id` IS NULL
0.0005	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-10-04',ej.date_added) duration_days, DATEDIFF('2026-10-04',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-10-04',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1742766'
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1742766
0.0023	`UPDATE employer_jobs SET hit_counts = '*Oct-02-2026=315Oct-03-2026=187**Oct-04-2026=1' WHERE job_id= '1742766'`
0.0007	`UPDATE employer_jobs SET monthly_hits = '***Oct-2026=503' WHERE job_id= '1742766'`
0.0004	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1742766' AND status LIKE 'sent%' ORDER BY id DESC`
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1742766
0.0210	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '260793' AND `date_added` >= '2022-06-08'
0.0005	`select * from teasers`
0.0016	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1791078363
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Head-of-Growth-Ecommerce-AI-1742766
csrf-token	c2bda954fe918f6e690712fd13f7c982

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.216.43
HTTP_DNT

Head of Growth, Ecommerce & AI

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?