Growth Marketing Lead | Meta Ads + CRM + Funnel Optimization

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: TYPE OF WORK

Part Time

: SALARY

$1,500-$2,500/mo

: HOURS PER WEEK

25

: DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

Growth Marketing Lead | Meta Ads + CRM + Funnel Optimization

We are looking for a senior, hands-on Growth Marketing Lead to help grow a local wellness business in Utah.
This is not primarily a social media, content, or basic media-buying role.
We are a location-based membership business with significant unused capacity, so profitable recurring membership growth is the primary objective.

Your responsibility is to help us improve the entire customer growth funnel:
Traffic → First Purchase → Visit → Second Visit → Membership → Retention → Referral

We already have:
- An operations lead
- An in-location manager
- A marketing/CRM execution team member
- Existing franchise marketing resources

You will own growth strategy and experimentation, including d ---------- what to test, prioritizing the work, directing our marketing execution resource, and measuring whether it is working.

Areas you may own
- Personally managing Meta campaigns, including campaign setup, audience strategy, budget allocation, optimization, creative testing, and performance analysis
- Customer segmentation and positioning
- Offers and landing pages
- Funnel/conversion optimization
- CAC, LTV and cohort analysis
- Tracking and attribution
- Email/SMS lifecycle strategy
- First-visit and second-visit conversion
- Membership conversion
- Reactivation
- Retention and referrals
- Directing our existing marketing execution resource

This is a hands-on role. You will personally manage our paid media campaigns, especially during the initial 30–90 days, while directing other team members for CRM, email, SMS, reporting, and implementation support.
We are looking for someone who can both execute where needed and operate at a higher level by diagnosing problems, prioritizing experiments, directing the team, and owning growth outcomes.

Initial engagement
We will begin with a paid 30-day trial. Your first objective will be to:
1. Understand our current funnel and customer economics.
2. Establish baseline metrics.
3. Identify the largest constraint to membership growth.
4. Prioritize and launch growth experiments.
5. Direct our existing team in execution.
6. Create a simple weekly growth scorecard.
7. Recommend the next 60–90 days.

If the fit is strong, this can become an ongoing and increasingly important role.
Expected capacity is approximately 20–25 hours per week.
Compensation is approximately $1,500–$2,500 USD/month depending on experience.

This is an outcome-oriented role rather than an hourly task-based position. We care more about ownership, judgment, experimentation, and measurable growth than hours logged.

To apply, please answer these questions
1. Give us 2–3 examples of growth initiatives you personally led.
For each include:
- The business/product
- The problem
- What you changed
- Actual results before and after
- What you personally owned
Include metrics such as CAC, conversion rate, revenue, ROAS, LTV, retention, or recurring revenue where possible.

2. Scenario
A local wellness business sells a first visit for $45.
Paid acquisition currently costs approximately $100–$130 per first-time purchaser. Most first-time customers do not return, membership conversion is low, and there is significant unused capacity.
You have an operations lead, an in-location manager, and a team member available to execute CRM/email/SMS work.
What would you investigate first, and what would your first 30 days look like?
Keep your response concise.

3. Include
- Current location/time zone
- Weekly availability
- Desired compensation
- Earliest start date

Please organize your application using the three sections above and keep it concise.
We value clear thinking and specific results over polished presentation.

SKILL REQUIREMENT

Performance Marketing Email Marketing Advertising

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Growth Marketing Lead | Meta Ads + CRM + Funnel Optimization

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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