Marketing & Social Media Manager

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TYPE OF WORK

Full Time

SALARY

$6 – $9 USD / hour + performance bonus

HOURS PER WEEK

30

DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

ABOUT US

Ice Cream Sunshine is a good vibes signature ice cream tour and special events company based in
Chicago. People who join our tours have loads of fun as we explore Chicago neighborhoods, enjoy
delicious ice cream treats at local businesses, and learn fun facts about ice cream and the city. Guests
smile, mingle, laugh, and enjoy America's #1 dessert. Good vibes are the core of who we are, and that
extends to every person on our team.

THE ROLE

We are looking for a seasoned marketing leader who is also a hands-on social media expert. You will
own our marketing strategy, build our brand across social media from the ground up, and run our social
channels directly. As our team grows, you will lead our channel specialists. You will report directly to our
founder and work as a trusted partner in growing the business.

You will run Instagram, Facebook, TikTok, Threads, and new platforms as we add them, plus YouTube
until our YouTube expert joins. Our LinkedIn Expert and Newsletter Growth Manager own LinkedIn and

email marketing, and you will lead them so every channel works as one brand.

We do not want AI produced content or AI generated strategy. We are hiring your expertise, your creative
judgment, and your proven ability to take a brand new business and make it thrive across social media.

This is a ground floor opportunity for someone who wants to build something meaningful and grow with
us for the long term. As the company grows, so will this role and the team you lead.

WHAT YOU WILL DO

● Build and own our marketing strategy, including brand positioning, audience research, content pillars,
and a clear plan and KPIs for every channel.
● Run our social channels directly: plan the content calendar, write hooks and captions, publish, and
manage community engagement every day.
● Shape a native strategy for each platform: short form video built for YouTube Shorts and TikTok, a
distinct Instagram approach built on carousels, Stories, and community moments rather than reposted
videos, and a growing, monetized Facebook presence.
● Read platform analytics and algorithm signals, including reach, retention, watch time, saves, shares,
and click through rate, and turn them into smarter content decisions.
● Drive results beyond followers: use UTM tracking and clear calls to action to turn social attention into
tour bookings, private tours, gift card sales, and newsletter sign ups.
● Build partnerships that expand our reach, including creator and influencer collaborations, user
generated content, and spotlights with our partner ice cream shops.
● Direct our video team with clear creative briefs, so every video has a purpose.
● Lead our LinkedIn Expert and Newsletter Growth Manager, help hire future specialists, and build the
workflows, SOPs, and brand standards for a growing department.
● Deliver one clear weekly report across all channels, with results, insights, and next steps.

WHAT WE NEED FROM YOU

● 6+ years of hands-on marketing and social media management experience, with proven results backed
by real data and analytics.
● A track record of launching or growing a brand from the early stages across multiple social platforms.
● Deep, current knowledge of how each platform works: its audience, content formats, algorithm, and
what drives reach and engagement.
● Strong short form video instincts, including hooks, pacing, trends, and the first three seconds that stop
the scroll.
● Experience turning social media into measurable business results, not just likes and followers.
● Experience leading and developing marketing specialists, freelancers, or a team.
● Your own expertise, strategy, and creative ideas, not AI produced content or plans.
● A consistent track record of long term engagements with employers or clients, typically two years or
more.
● Works independently, communicates proactively, and follows through on every commitment.
● A positive, can do attitude, warmth with people, and a genuine love of teamwork and good vibes.
● Clear, confident, professional spoken and written English, and professionally presentable on video
calls.

Preferred: experience with paid social and Meta Ads Manager, Facebook ---------- , and marketing
tourism, hospitality, food, events, or consumer brands.

This role is open to candidates in any country at the stated USD pay, as long as you meet every
requirement and can work during our US Central Time hours.

SCHEDULE & PAY

● 30 to 35 hours per week, Monday through Friday, fully remote
● Core hours 10 AM to 4 PM US Central Time, with some flexibility in hours and timing based on business needs
● Weekly team meeting, Tuesdays 2:00 PM to 3:30 PM US Central Time (required)
● Optional online team events, held at various times
● $6 to $9 per hour, plus potential bonus based on results
● Independent contractor
● Target start date: Friday, October 9 or Monday, October 12, 2026

GOOD VIBES ONLY COMPANY

We believe in good vibes, respect, value, appreciation, and fun as a company culture. We perform with
excellence and have a good time along the way.

HOW TO APPLY

We are hiring for the long term. If you are looking for a place to grow, lead, and do the best work of your career with a team that truly values you, we would love to hear from you.

Subject line: Write your own email subject line. Make us want to open your email.

Cover letter (required): Two paragraphs, simple and to the point.

Paragraph 1, your personality. Tell us why Ice Cream Sunshine caught your eye and how you bring good vibes to the people and teams you work with.

Paragraph 2, your proof. Describe one brand whose marketing and social media you led and grew, with real numbers such as followers, reach, engagement, video views, and the sales or bookings you drove. Then add one or two sentences about the platforms where you are strongest and your experience leading a team.

Video (required): A 60 to 90 second introduction video, camera on, telling us what you love about marketing and social media, your previous results, how you lead a team, and your favorite ice cream. Share it as a link, such as an unlisted YouTube or Google Drive video.

The team at Ice Cream Sunshine wishes you joy always and delicious ice cream too. ?

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