Project Manager

Our organization is expanding its strategic initiatives team and is currently seeking two specialized Project Managers to lead our funnel optimization efforts. Because customer acquisition requires targeted expertise at different stages of the buyer’s journey, we are hiring two distinct roles to work in tandem: Show rates and Conversion rates

Project Manager, Show Rates (SRO): We're looking for a detail-driven Project Manager to be the operational backbone of our Show Rates team. In this role, you'll work alongside Show Rates Strategists, Copywriters, and Account Managers to keep all pre-event and post-registration workflows moving — from confirmation sequences and reminder campaigns through day-of execution and no-show follow-up — across a high-volume portfolio of client events.

A great candidate understands that in an event-driven marketing environment, show rate is a revenue number. A registrant who doesn't show is a lost conversion opportunity. Your job is to make sure every touchpoint in the confirmation and nurture sequence launches on time, hits the right audience, and goes out without errors.


Responsibilities: SRO
Own flow end-to-end for all Show Rates team workflows: task creation, assignment, deadlines, follow-up, and accountability across all active client event campaigns
Manage the full show rate production cycle — from confirmation sequence setup and reminder campaign builds through day-of deployment and post-event no-show re-engagement
Coordinate cross-functional handoffs between Copywriters, Email/SMS Technicians, Media Buyers, and Account Managers to ensure all nurture assets are built, reviewed, and scheduled before event deadlines
Track all campaign deployment schedules with precision — in event marketing, a reminder email that sends two hours late is a miss that can't be recovered
Review confirmation emails, SMS sequences, reminder flows, and re-engagement campaigns against client briefs and quality standards before deployment
Work with the PM Team Lead to build and maintain playbooks for recurring show rate workflows including event registration confirmation flows, multi-day reminder sequences, day-of push campaigns, and no-show follow-up sequences
Monitor registrant communication schedules across all active events and flag any gaps, missing assets, or deployment risks before they become problems
Develop a working understanding of each client's event format, audience, and attendance goals well enough to QA nurture sequences and flag messaging that's off-brief
Support Show Rates Strategists by managing all task creation, monitoring, and follow-up tied to active event campaigns


Requirements: SRO
3+ years of project management experience, preferably in a digital marketing, event marketing, or email/SMS agency environment
Familiarity with email and SMS marketing workflows and platform mechanics is a strong plus — you need to understand the production process behind a sequence, even if you're not writing it
Excellent written and verbal English communication skills; able to coordinate clearly across copywriters, technicians, and client-facing team members
Sharp attention to detail — in show rate work, the wrong send time, a broken confirmation link, or a misfired segment can directly tank event attendance
Ability to manage multiple active event calendars and campaign timelines simultaneously without losing track of deadlines
Calm under pressure — event dates don't move, and you'll need to solve problems quickly when production runs tight

Tools & Platforms (Good to Have): SRO
Project Management: ClickUp, Asana, Monday, Trello

Email & SMS Platforms: Marapost, GoHighLevel, Mailchimp, ActiveCampaign, Twilio
CRM & Automation: HubSpot, GoHighLevel, InfusionSoft — familiarity with list segmentation and automation triggers is a plus
Event Platforms: Zoom Webinars, Eventbrite, WebinarJam, or similar
Communication: Slack, Google Suite, Microsoft Teams
Other: Google Sheets/Docs for tracking registrant data, attendance benchmarks, and campaign deployment logs






Project Manager, Conversion Rates (CRO): In this role, you will work alongside the CRO team to manage the execution of conversion rate optimization initiatives across client funnels, landing pages, email sequences, and paid media campaigns. You'll be the operational backbone that keeps tests running on schedule, deliverables moving through review, and nothing falling through the cracks.

A great candidate has a sharp eye for detail, understands the cadence of iterative testing environments, and takes real ownership of getting projects across the finish line. They recognize that in a CRO context, delays in launching a test or a page variant have a direct impact on client results.

Responsibilities: CRO
Own the project management software end-to-end: task creation, assignment, deadlines, follow-up, and accountability across all active CRO client engagements
Coordinate execution across copywriters, designers, developers, and media buyers to keep A/B tests, funnel builds, and page variants launching on schedule
Manage the full QA process for CRO deliverables — landing pages, email sequences, form flows, ad creative — ensuring they meet brief specs before going live
Support the CRO team by tracking all task creation, monitoring, and follow-up tied to active optimization workstreams
Build and maintain internal playbooks for recurring CRO workflows including test launch sequences, page build processes, and client onboarding
Flag bottlenecks, scope creep, or launch blockers to team leads proactively
Develop a working understanding of each client's funnel, audience, and conversion goals well enough to QA work and ask the right questions

Requirements: CRO
3+ years of project management experience, preferably in a digital marketing or CRO agency environment
Familiarity with conversion-focused marketing concepts (A/B testing, funnel optimization, landing page best practices) is a strong plus
Excellent written and verbal English communication skills
Strong attention to detail — you catch what others miss before it goes live
Ability to manage multiple active client workstreams simultaneously without losing details
Quick learner with new software and internal systems

Tools & Platforms (Good to Have): CRO
Project Management: ClickUp, Asana, Monday, Trello
CRM & Automation: HubSpot, GoHighLevel, InfusionSoft, Salesforce

Email Platforms: Marapost, Mailchimp, Marketo, ActiveCampaign
Communication: Slack, Google Suite, Microsoft Teams
Other: Google Sheets/Docs, landing page builders (ClickFunnels, Unbounce, Leadpages, etc.)


We’re growing fast, and our funnel is leaking potential. We are looking for two powerhouse Project Managers to come in, take ownership of our user journey, and plug the gaps.