Influencer & Affiliate Marketing Contractor

Influencer & Affiliate Marketing Contractor: E-Commerce Brand | Contract / Freelance | Remote

We are seeking an experienced Influencer & Affiliate Marketing Contractor to help develop, launch, and manage an influencer and affiliate marketing program for a growing U.S.-based e-commerce brand.

The ideal candidate has hands-on experience building creator partnerships across Instagram and TikTok and understands how to turn influencer relationships into a scalable, performance-driven acquisition channel. This role will focus on both brand awareness and measurable e-commerce growth, with an emphasis on identifying the right creators, developing affiliate relationships, managing outreach and partnerships, and tracking performance.

What You'll Be Responsible For
- Develop an overall influencer and affiliate marketing strategy aligned with e-commerce growth goals.
- Research, identify, and vet relevant Instagram and TikTok creators whose audiences align with the brand's target customer.
- Build and maintain a qualified pipeline of micro, mid-tier, and larger influencers/creators.
- Conduct direct creator outreach and manage communication from initial contact through activation.
- Negotiate influencer partnerships, including paid collaborations, gifted/product-seeding opportunities, affiliate arrangements, commission structures, and hybrid partnerships.
- Develop and manage an affiliate marketing program, including creator onboarding, unique links/codes, commission structures, and ongoing engagement.
- Coordinate product seeding and ensure creators receive the information and materials needed to produce effective content.
- Provide creators with clear campaign briefs, messaging guidance, content requirements, CTAs, timelines, and brand guidelines.
- Manage influencer relationships and maintain ongoing communication to encourage repeat partnerships and long-term brand advocacy.
- Identify opportunities to secure UGC and creator-generated assets that may also be leveraged across paid social advertising and other marketing channels.
- Track creator content, affiliate traffic, discount-code usage, conversions, attributed revenue, ROI/ROAS, engagement, and other relevant KPIs.
- Evaluate influencer and affiliate performance to identify top-performing creators and partnerships worth scaling.
- Recommend testing opportunities across creator types, content formats, offers, commission models, and audiences.
- Monitor relevant TikTok and Instagram trends and identify opportunities for the brand to participate authentically.
- Maintain organized records of outreach, creator status, agreements, content, affiliate links/codes, costs, and performance.
- Provide clear ongoing reporting and recommendations based on campaign performance.

What We're Looking For
We are specifically looking for someone with proven experience in influencer marketing, creator partnerships, affiliate marketing, and e-commerce rather than someone whose experience is limited to general social media management.

The ideal contractor will have:
- Demonstrated experience managing Instagram and TikTok influencer campaigns for consumer/e-commerce brands.
- Experience building or managing an affiliate or creator commission program.
- Strong creator sourcing and vetting skills.
- Experience conducting influencer outreach and securing partnerships.
- Confidence negotiating creator rates, deliverables, usage rights, affiliate commissions, and partnership terms.
- An understanding of the differences between influencer marketing, affiliate marketing, UGC, product seeding, and paid creator partnerships.
- A strong understanding of TikTok and Instagram creator ecosystems and current content trends.
- Strong knowledge of e-commerce performance metrics, including conversion rate, customer acquisition cost, attributed sales, ROAS/ROI, affiliate revenue, and cost per acquisition.
- Ability to analyze campaign performance and make recommendations based on data rather than vanity metrics alone.
- Excellent written communication and relationship-management skills.
- A proactive, organized approach and the ability to independently manage outreach and multiple creator relationships simultaneously.


What Success Looks Like
Success in this role means building a sustainable network of creators who can consistently introduce the brand to new audiences and drive measurable e-commerce results—not simply generating one-off influencer posts.
We want to develop a program that can identify winning creators, turn strong performers into ongoing affiliates and brand partners, generate reusable social content, and progressively scale the partnerships that produce meaningful revenue.

To Apply
Please include a brief overview of your relevant experience, examples of e-commerce influencer or affiliate programs you have managed, the platforms/tools you have experience with, and any examples of measurable results you have generated.
We'd also like to understand how you typically approach creator sourcing, outreach, affiliate program development, and performance measurement, as this will be a highly hands-on role.