Social Media Manager

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TYPE OF WORK

Full Time

SALARY

$5-6

HOURS PER WEEK

40

DATE UPDATED

Oct 1, 2026

JOB OVERVIEW

We are looking for a creative and results-oriented Social Media Manager to strengthen our social media presence and help grow our online audience.

This role will focus on content production, audience engagement, social media growth, and performance across our social media platforms.

Social Media Platforms

The Social Media Marketing Specialist will be responsible for managing and creating content for platforms including:


Facebook

Instagram
TikTok
YouTube
LinkedIn

The role will include adapting content appropriately for each platform rather than simply reposting the same content across all channels.

Key Responsibilities
1. Develop and execute social media content.
2. Create engaging graphics, short-form videos, reels, captions, and other social media content.
3. Manage and maintain social media platforms and content calendars.
4. Adapt content for Facebook, Instagram, TikTok, YouTube, and LinkedIn.
5. Research relevant healthcare, wellness, and social media trends.
6. Write engaging and appropriate captions that align with the iCare brand voice.
7. Monitor comments, messages, and audience engagement.
8. Help grow social media reach, engagement, and followers organically.
9. Track and analyze social media performance and provide recommendations for improvement.
10. Identify content opportunities based on audience behavior and performance data.
11. Repurpose existing website and marketing content into social media content.
12. Collaborate with the marketing team to ensure content aligns with campaigns and company goals.
13. Maintain consistent branding, messaging, and visual quality across all platforms.

Requirements
1. Proven experience in Social Media Marketing or Social Media Management.
2. Strong portfolio demonstrating social media content creation and management.
3. Experience creating short-form videos, reels, graphics, and other social media content.
4. Strong writing and communication skills.
5. Understanding of social media algorithms, engagement strategies, and organic growth.
6. Ability to analyze social media insights and performance metrics.
7. Creative mindset with strong attention to detail.
8. Ability to work independently and manage multiple content tasks and deadlines.
9. Experience with tools such as Canva, CapCut, Adobe Creative Cloud, Meta Business Suite, or similar platforms is a plus.
10. Experience working with healthcare, medical, wellness, or professional service brands is a plus.

What We’re Looking For

We are looking for someone who can do more than simply schedule posts. The ideal candidate should be able to think strategically, create compelling content, engage with the audience, and use performance data to improve our social media presence.

You should be able to review our existing social media accounts and identify opportunities to improve content quality, engagement, consistency, reach, and overall growth.

Please submit:

Your updated resume.
Your social media portfolio or examples of accounts you have managed.
Examples of short-form videos, reels, graphics, or other content you have created.
A brief explanation of your experience with social media growth and engagement.

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