Part Time
Salary • Part-time
TBD
Oct 1, 2026
You'll own our social media across Instagram,
• Plan and run a consistent content calendar, with daily activity across all channels.
• Create and publish short-form videos (Reels, TikTok, YouTube Shorts), carousels, stories and feed posts.
• Write strong hooks and captions with a clear call to action.
• Manage all comments and DMs: reply quickly, answer questions and qualify leads.
• Talk with prospects, share product demos and book follow-up calls.
• Keep GoHighLevel (GHL) up to date with every lead, conversation and next step, and help set up pipelines, automations and follow-up sequences.
• Lead a website revamp: refresh pages, copy and visuals, and build landing pages for campaigns.
• Maintain the website: regular content updates, working forms and links, speed, basic SEO and connection to GHL.
• Track performance, run tests and report monthly on what's working.
• Collect customer testimonials and turn results into content, with permission.
What we expect
• Results, not just activity: measurable growth in reach, engagement and enquiries from social media and the website.
• Consistency: content delivered on time, every week, without needing daily direction.
• Lead follow-through: every enquiry captured in GHL and followed up promptly.
• A website that works: current, fast and converting visitors into enquiries.
• Data-led decisions: clear monthly reporting with insights and next steps.
• Responsiveness: fast, friendly replies to comments and messages.
• Brand care: on-brand, accurate content that respects customer privacy.
What you'll bring
• 3+ years managing social media for a brand, agency or service business.
• A track record of results you can prove with numbers: growth in reach, engagement, leads or sales.
• Strong short-form video skills: scripting, filming, editing and trends.
• Confident with design tools such as Canva and video tools such as CapCut.
• Hands-on experience with GoHighLevel (GHL): contacts, pipelines, automations and funnels.
• Website experience: updating and redesigning sites in WordPress, Webflow, Wix or GHL sites and funnels, with basic SEO.
• Comfortable with analytics (platform insights, Google Analytics 4) and A/B testing.
• Confident talking with prospects in DMs and walking them through a product demo.
• Clear, plain-English writing.
• Self-driven, organized and quick to learn new tools.
Nice to have: paid social experience, experience marketing to small businesses or professional services, comfort on camera.
How to apply
When applying, put "Melbourne – Social Manager" in the subject heading so we know you read the whole post.