Social Media Manager

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TYPE OF WORK

Part Time

SALARY

Salary • Part-time

HOURS PER WEEK

TBD

DATE UPDATED

Oct 1, 2026

JOB OVERVIEW

You'll own our social media across Instagram, Facebook, TikTok, LinkedIn and YouTube, from creating content to the conversations that turn followers into customers. You'll also lead our website revamp and keep the site up to date.
• Plan and run a consistent content calendar, with daily activity across all channels.
• Create and publish short-form videos (Reels, TikTok, YouTube Shorts), carousels, stories and feed posts.
• Write strong hooks and captions with a clear call to action.
• Manage all comments and DMs: reply quickly, answer questions and qualify leads.
• Talk with prospects, share product demos and book follow-up calls.
• Keep GoHighLevel (GHL) up to date with every lead, conversation and next step, and help set up pipelines, automations and follow-up sequences.
• Lead a website revamp: refresh pages, copy and visuals, and build landing pages for campaigns.
• Maintain the website: regular content updates, working forms and links, speed, basic SEO and connection to GHL.
• Track performance, run tests and report monthly on what's working.
• Collect customer testimonials and turn results into content, with permission.
What we expect
• Results, not just activity: measurable growth in reach, engagement and enquiries from social media and the website.
• Consistency: content delivered on time, every week, without needing daily direction.
• Lead follow-through: every enquiry captured in GHL and followed up promptly.
• A website that works: current, fast and converting visitors into enquiries.
• Data-led decisions: clear monthly reporting with insights and next steps.
• Responsiveness: fast, friendly replies to comments and messages.
• Brand care: on-brand, accurate content that respects customer privacy.
What you'll bring
• 3+ years managing social media for a brand, agency or service business.
• A track record of results you can prove with numbers: growth in reach, engagement, leads or sales.
• Strong short-form video skills: scripting, filming, editing and trends.
• Confident with design tools such as Canva and video tools such as CapCut.
• Hands-on experience with GoHighLevel (GHL): contacts, pipelines, automations and funnels.
• Website experience: updating and redesigning sites in WordPress, Webflow, Wix or GHL sites and funnels, with basic SEO.
• Comfortable with analytics (platform insights, Google Analytics 4) and A/B testing.
• Confident talking with prospects in DMs and walking them through a product demo.
• Clear, plain-English writing.
• Self-driven, organized and quick to learn new tools.
Nice to have: paid social experience, experience marketing to small businesses or professional services, comfort on camera.

How to apply
When applying, put "Melbourne – Social Manager" in the subject heading so we know you read the whole post.

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