WTS Global Trade

Senior Google Ads / PPC Specialist

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: TYPE OF WORK

Full Time

: SALARY

$550 - $800

: HOURS PER WEEK

54

: DATE UPDATED

Oct 1, 2026

JOB OVERVIEW

Company: WTS Global
Location: Philippines – Remote
Employment Type: Full-Time
Experience: 3+ Years

About the Role

WTS Global is looking for a Senior Google Ads / PPC Specialist who can take full ownership of our Google Search advertising campaigns and generate measurable business results.
This is a performance-focused role. We are not looking for someone who only knows how to create campaigns and generate clicks.
We need someone who understands lead generation, search intent, conversion tracking, landing-page performance, budget control and campaign optimization — and can use these skills to generate qualified leads at a sustainable cost.

What You'll Do

- Plan, build and manage Google Search Ads campaigns.
- Conduct keyword research based on search and buying intent.
- Build effective keyword and negative keyword strategies.
- Write and test high-converting Responsive Search Ads.
- Monitor search terms and remove irrelevant traffic.
- Optimize bids, budgets, locations, devices and ad schedules.
- Analyze campaign performance and identify opportunities to improve results.
- Reduce wasted ad spend and improve cost per qualified lead.
- Set up, monitor and troubleshoot conversion tracking.
- Work with Google Ads, GA4 and Google Tag Manager.
- Track calls, forms and other important lead actions.
- Analyze landing pages and recommend changes to improve conversion rates.
- Work with the marketing/website team to improve campaign performance.
- Prepare regular performance reports with clear insights and action points.
- Scale campaigns when performance is proven.
- Take ownership of campaign performance from setup through lead generation.

What We're Looking For

- 3+ years of hands-on Google Ads/PPC experience.
- Strong experience with Google Search Ads.
- Proven experience running lead-generation campaigns.
- Experience managing and optimizing advertising budgets.
- Strong understanding of keyword research, search intent and match types.
- Strong negative keyword and Search Terms management skills.
- Experience with GA4 and Google Tag Manager.
- Strong understanding of conversion tracking.
- Ability to analyze data and make decisions based on performance.
- Good understanding of landing-page conversion and CRO.
- Strong written and spoken English.
- Ability to work independently and take responsibility for results.

USA Lead Generation Experience — Preferred

Experience running Google Ads campaigns for the US market will be a strong advantage.

Experience in any of the following is also preferred:

- Lead generation
- Travel & tourism
- Car rental
- Local services
- B2C campaigns
- Phone-call lead generation
- Performance marketing

We Care About Results

We are looking for someone who can show real campaign results, not just certificates.

Important

This is not a beginner-level PPC role.

Please apply only if you have at least 3 years of hands-on Google Ads experience and can demonstrate your ability to manage campaigns and improve performance.

Candidates may be required to complete a practical Google Ads assessment as part of the selection process.

Why Join WTS Global?

- Fully remote role
- Opportunity to manage real performance campaigns
- High level of ownership
- Work directly with the marketing team
- Opportunity to grow with the company
- Performance-focused working environment

If you are confident that you can manage Google Ads campaigns and deliver measurable results, we'd like to hear from you.

P.S.: Higher compensation may be considered for exceptional candidates with proven experience managing US lead-generation campaigns and a strong track record of improving CPL, qualified leads and customer acquisition costs.

SKILL REQUIREMENT

Performance Marketing Google Ads PPC

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WTS Global Trade

Senior Google Ads / PPC Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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