Performance Marketing Specialist

About GK Marketing:

GK Marketing is a US-based agency focused on growth for dental practices. We provide a full range of marketing services — advertising management, conversion optimization, call analytics, listings management (Google Business Profile and beyond), marketing attribution, and in-office strategy training. Website development is one piece of a larger system we build around each practice. Our sites are custom-built on WordPress and optimized to perform in both traditional search and AI-powered answer engines like ChatGPT, Google AI Overviews, and Perplexity.

The Role:
Meta Ads + GoHighLevel | Remote – Philippines | Long-Term Opportunity | U.S.-Based Digital Marketing Company
GK Marketing Services is looking for a hands-on Performance Marketing Specialist who can do BOTH of the following:

1. Manage, optimize, and improve Facebook/Instagram (Meta) advertising campaigns

2. Build, implement, manage, and troubleshoot GoHighLevel (GHL) funnels, workflows, pipelines, and automations
You must be strong in BOTH areas.

This is not a general virtual assistant, social media posting, or entry-level marketing position.
We are looking for someone who understands the entire lead-generation system — from creating and optimizing the Meta ad, to building the funnel in GHL, tracking the lead, measuring results, diagnosing problems, and continuously improving performance.

The right person can think, build, launch, analyze, troubleshoot, and optimize without needing to be told what to do at every step.

THE TWO CORE SKILL SETS REQUIRED:

1. META ADS — YOU MUST BE ABLE TO MANAGE AND OPTIMIZE CAMPAIGNS
You must have real, hands-on experience managing Facebook and Instagram advertising through Meta Ads Manager.

This includes being able to:
Create and launch Meta advertising campaigns
Manage campaign structure, audiences, budgets, and placements
Develop and test ad creative, copy, offers, and audiences
Monitor CPL, CPA, CTR, conversion rates, spend, and other KPIs
Diagnose why campaign performance changes
Optimize campaigns based on actual performance data
Conduct A/B testing
Identify underperforming ads, audiences, and campaigns
Recommend and implement corrective actions
Scale campaigns when performance supports it
Set up and troubleshoot Meta Pixel and conversion tracking
Understand attribution and the relationship between ads, landing pages, and lead quality
We are NOT looking for someone who has only "worked with" Meta Ads or knows how to boost posts.
You must be comfortable actually managing and optimizing campaigns inside Meta Ads Manager.

2. GOHIGHLEVEL — YOU MUST BE ABLE TO BUILD AND IMPLEMENT
You must also have strong, hands-on experience building and managing systems inside GoHighLevel.
You should be able to personally:
Build landing pages
Build funnels
Create forms and surveys
Build pipelines
Create and manage workflows
Set up automations
Configure triggers and actions
Route and assign leads
Set up email/SMS follow-up sequences
Connect forms and lead sources to GHL
Troubleshoot lead-flow and automation problems
Track where leads originated
Test the complete lead journey from ad → landing page → form → GHL → follow-up
Identify and fix problems when leads aren't being captured or routed correctly
We are NOT looking for someone who has simply used GoHighLevel as a CRM or followed someone else's instructions.
You need to be able to BUILD, IMPLEMENT, TEST, MANAGE, AND TROUBLESHOOT GHL systems yourself.

WHAT YOU'LL DO:
You will own and help manage the complete digital lead-generation process:
Meta Ad → Landing Page/Funnel → Lead Capture → GoHighLevel → Automation → Lead Follow-Up → Tracking → Reporting → Optimization

Your responsibilities will include:
Create, launch, manage, and optimize Facebook/Instagram (Meta) advertising campaigns
Build and modify landing pages, funnels, forms, pipelines, and workflows in GoHighLevel
Develop and test ad creative, copy, offers, audiences, landing pages, and funnels
Set up and verify UTM tracking, Meta Pixels, conversion tracking, and attribution
Track leads from the original advertising source through the marketing funnel
Monitor CPL, CPA, conversion rates, lead volume, advertising spend, ROAS/ROI, and lead quality
Identify underperforming campaigns and determine why performance has changed
Make data-driven campaign and funnel improvements
Conduct A/B testing of ads, audiences, offers, landing pages, and funnels
Ensure leads are properly captured and routed through GHL workflows
Troubleshoot tracking, integrations, forms, workflows, and lead-routing issues
Maintain accurate campaign reporting and KPI dashboards
Work with our U.S.-based marketing and management team to continually improve client results

* WHAT WE'RE LOOKING FOR

REQUIRED — BOTH ARE NON-NEGOTIABLE
Meta Advertising

3–5+ years of hands-on digital marketing experience
Proven experience personally managing Meta/Facebook advertising campaigns
Strong understanding of Meta Ads Manager
Experience optimizing campaigns based on performance data
Experience testing audiences, creative, copy, offers, and landing pages
Understanding of CPL, CPA, CTR, conversion rates, ROAS/ROI, and other marketing KPIs
GoHighLevel
Strong practical, hands-on experience with GoHighLevel
Ability to independently build funnels, landing pages, forms, pipelines, and workflows
Experience creating automations and lead-routing systems
Ability to troubleshoot GHL issues independently
Understanding of how GHL connects with advertising, landing pages, forms, tracking, and follow-up
Tracking & Analytics
Strong knowledge of UTM codes, pixels, tracking, attribution, and conversion measurement
Ability to analyze campaign and funnel performance
Ability to identify problems and recommend specific corrective action
General
Excellent attention to detail

Strong written and spoken English
Reliable and organized
Comfortable working independently
Able to communicate problems clearly and recommend solutions

THE PERSON WE'RE LOOKING FOR:

We're looking for someone who can OWN THE PROCESS.
We're not looking for someone who simply completes assigned marketing tasks.
We want someone who can look at the entire system and ask:
"Where is the problem, why is it happening, and what should we change?"

For example:
If a Meta campaign's CPL suddenly increases from $18 to $35:
We want you to investigate what changed and determine what needs to be tested or optimized.
If Meta is generating leads but those leads aren't appearing correctly in GoHighLevel:
We want you to find the problem in the funnel, tracking, form, integration, or workflow and fix it.
If an ad is generating clicks but the landing page isn't converting:
We want you to recognize the disconnect and determine what should be tested next.
If leads are entering GHL but aren't being followed up with correctly:
We want you to troubleshoot the workflow and fix it.

If campaign metrics look good but lead quality is declining:
We want you to investigate the relationship between the ads, targeting, offer, funnel, and lead quality.
The right person understands that successful digital marketing requires:
Creative + Meta Ads + Funnels + GoHighLevel + Tracking + Analytics + Automation + Continuous Optimization

IMPORTANT: THIS IS A HANDS-ON ROLE:

You will be expected to personally perform the work.
We are not looking for someone who says:
"I understand Meta Ads, but someone else handles the campaigns."
or:
"I use GoHighLevel, but I don't build the funnels."
or:
"I can manage the account, but I need someone else to handle the technical setup."
We need one person who can handle BOTH sides of the job.
You should be comfortable going into Meta Ads Manager AND GoHighLevel and actually building, managing, troubleshooting, and optimizing the systems yourself.

WHY JOIN GK MARKETING SERVICES?:
GK Marketing Services is an established U.S.-based digital marketing and business growth company working with professional healthcare businesses throughout the United States.
We're building a long-term Philippines-based team and are looking for people who want more than a temporary freelance assignment.
You'll have the opportunity to:
Work directly with an experienced U.S. marketing team
Manage real campaigns and see measurable business results
Expand your skills in advanced digital marketing, automation, analytics, and AI
Take increasing ownership as the company grows
Build a long-term professional relationship with a growing organization

Compensation
Starting at 1,200–1,500 USD per month, depending upon experience and demonstrated ability.

HOW TO APPLY:

Please send the following:
Brief introduction and your total years of digital marketing experience.
GoHighLevel experience:
Describe what you personally build and manage inside GHL. Be specific about funnels, workflows, pipelines, automations, forms, etc.
Meta Ads experience:
Describe the types of campaigns you personally manage and optimize.
Meta Ads examples:
Provide examples or screenshots of campaigns you personally managed, with confidential client information removed.
GoHighLevel examples:
Provide an example or screenshot of a GHL funnel, workflow, automation, or pipeline you personally built.
Advertising spend:
What is the largest monthly Meta advertising budget you have personally managed?
Optimization example:
Give us a specific example of a campaign that was underperforming. What was wrong, what did you change, and what happened afterward?

Compensation:
What is your desired monthly compensation?

Availability:
Confirm that you are willing to work with a U.S.-based team and maintain the required working schedule.

Required scenario question:

A Meta campaign is producing leads at $35 CPL. Last month, the same campaign averaged $18 CPL.
What are the first five things you would investigate, and why?
We are interested in how you think through the problem — not just whether you can list five marketing terms.

ONE LAST THING:

Please do not apply if you only have experience in one of these areas.
We specifically need someone with BOTH:
META ADS MANAGEMENT + OPTIMIZATION AND GOHIGHLEVEL BUILDING + IMPLEMENTATION + TROUBLESHOOTING
The ideal candidate can think, diagnose, build, execute, measure, troubleshoot, and improve results.
We're looking for someone who can think, diagnose, execute, and improve results — not simply follow instructions.