Social Media, AI Content & Business Operations Manag

Full-Time | Remote | Long-Term Opportunity

We are looking for a highly capable, organized, and proactive person to join Brake World, an established automotive repair business in South Florida, near West Palm Beach. We have been in business for 28 years, with new ownership who is in the process to take the company into the digital age, including rapid growth. We are in negotiations for a 2nd store, and plan to purchase a store per year.

This is not a basic virtual assistant position. We are looking for someone who can become an important part of our team and independently own several areas of the business.

The ideal candidate combines three skill sets:

1. Social Media & AI Content Creation
2. Business Administration & Reporting
3. Business Development & Outbound Sales

You do not need to be an expert in the automotive industry today. You DO need to be resourceful, comfortable learning independently, highly organized, and experienced using AI and technology to produce professional work.

SOCIAL MEDIA & AI CONTENT CREATION

This is one of the most important parts of the position.

We want to significantly improve our social media presence and produce professional-quality content on a consistent, daily basis.

You will:

• Create professional social media videos and content daily.
• Turn real photos and videos from our automotive shop into polished content
• Use AI video, image, voice, editing, and content-generation tools to create high-quality videos
• Create content for Instagram, Facebook, TikTok, YouTube Shorts, Google Business Profile, and other platforms
• Develop content ideas independently rather than waiting for us to tell you exactly what to make
• Create educational, entertaining, promotional, and locally relevant automotive content
• Research trends and successful automotive social media accounts for ideas
• Maintain a content calendar and consistent posting schedule
• Help grow followers, engagement, reviews, website traffic, phone calls, and ultimately customers
• Track what content performs well and continuously improve our strategy

We expect you to be the expert in this area. You should be able to recommend new AI tools, techniques, content ideas, and strategies to us.

Applicants MUST provide examples of social media content and videos they personally created.

BUSINESS ADMINISTRATION & REPORTING

You will also function as an administrative manager for the business.

Responsibilities will include:

• Organizing and maintaining our digital filing system
• Filing and organizing invoices, documents, contracts, receipts, employee paperwork, and other business records
• Creating and maintaining spreadsheets
• Helping prepare weekly and monthly management reports
• Exporting and analyzing information from our Tekmetric automotive CRM/shop management system
• Tracking sales, repair orders, average repair order, customer activity, technician performance, gross profit, and other KPIs
• Using AI and spreadsheet tools to turn raw business data into useful reports
• Helping ownership identify trends and opportunities from our data
• Keeping recurring administrative responsibilities organized and on schedule
• Helping document processes and create better systems as the company grows

Strong Excel and/or Google Sheets skills are important.

GOOGLE, REVIEWS & ONLINE REPUTATION

You will help manage Brake World's online presence, including:

• Monitoring Google reviews and other online customer feedback
• Drafting professional responses to reviews
• Helping respond to online messages and inquiries
• Maintaining accurate business information across online platforms
• Looking for opportunities to increase positive customer reviews
• Helping ensure our online presence reflects a professional, trustworthy automotive business

BUSINESS DEVELOPMENT & LOCAL OUTREACH

We want someone who is comfortable proactively helping us generate new business.

You will:

• Identify local businesses and organizations that could become Brake World customers
• Engage with local businesses through social media by following, commenting, and building relationships
• Send professional direct messages and emails introducing Brake World
• Call local businesses to introduce our company and discuss partnership opportunities
• Identify businesses operating multiple vehicles and build a database of potential fleet customers
• Cold call fleet prospects with the goal of establishing fleet service relationships
• Follow up consistently with prospects
• Track leads, conversations, follow-ups, and results
• Look for creative partnership opportunities with local businesses, HOAs, organizations, employers, and community groups

You must be comfortable speaking English on the phone with U.S. businesses. Excellent spoken and written English is required.

WHO WE ARE LOOKING FOR

Our ideal candidate:

• Has professional social media management experience
• Has strong video editing and content creation skills
• Has significant experience using modern AI tools
• Can show us examples of high-quality videos and social content they personally created
• Understands how to make content look professional rather than like generic AI-generated advertising
• Is highly organized and detail-oriented
• Is strong with Excel and/or Google Sheets
• Is comfortable learning new software and CRM systems
• Has excellent written English
• Has strong spoken English and is comfortable making outbound calls
• Has experience with lead generation, appointment setting, cold calling, or business development
• Can work independently without needing constant instructions
• Notices problems and proposes solutions
• Learns new technology quickly
• Is dependable and interested in a long-term position

Experience with automotive businesses, Tekmetric, local business marketing, fleet sales, or U.S.-based companies is a plus, but not required.

AI EXPERIENCE IS IMPORTANT

We are an AI-forward company. We want someone who already understands how to use AI to work faster and produce better results.

Please tell us which AI tools you currently use and specifically how you use them.

Experience with tools such as ChatGPT, Claude, Gemini, Runway, Veo, Sora, Canva, CapCut, Adobe, ElevenLabs, or similar tools is valuable.

We are more interested in what you can actually create with these tools than simply seeing them listed on your resume.

COMPENSATION & OPPORTUNITY

Compensation will depend on experience and demonstrated capabilities.

This is intended to be a long-term position. Brake World is growing, and someone who performs extremely well will have an opportunity to take on additional responsibility as we add locations and expand the company.

HOW TO APPLY

Please send:

1. A short introduction about yourself and why you think you are a strong fit for this specific position.

2. Links to 3–5 of the BEST social media videos or pieces of content that YOU personally created. Please explain exactly what part of each project you created.

3. A list of the AI tools you currently use and how you use them.

4. A description of your experience with Excel, Google Sheets, reporting, CRM systems, or business administration.

5. A description of any cold calling, appointment setting, lead generation, or business development experience you have.

6. Your expected hourly rate.

7. Your availability and preferred working hours.

8. Two professional references from previous employers or long-term clients, if available.

Finally, begin your application with the words “EVERY MILE” so we know you carefully read the entire job description.

Please do not apply if you cannot provide examples of social media/video work you personally created.

We are looking for someone who wants to become a trusted, long-term member of our team rather than simply complete assigned tasks.