Senior Growth Marketing Manager

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TYPE OF WORK

Full Time

SALARY

PHP60,000-PHP80,000 DOE

HOURS PER WEEK

40

DATE UPDATED

Sep 26, 2026

JOB OVERVIEW

Senior Growth Marketing Manager — Google Ads, Meta Ads & TikTok

Full-time
Industry: Furniture retail | Salary: Based on experience

We are a furniture retailer looking for a senior marketer to own our digital growth through online marketing, social media and mailers. You will run Google and Meta campaigns, develop our online presence through instagram and Tiktok. Strategize on our online strategies, drive engagements at every opportunity online. You will turn product launches and promotions into campaigns that drive sales and qualified showroom enquiries.

This is a role for someone to drive tangible sales results. We need someone who can d ---------- what to test, build and launch campaigns, assess the results, and recommend what to do next. You should be comfortable challenging an idea when the evidence suggests a better approach.

THIS ROLE IS NOT FOR YOU IF

You need tactical direction, have not driven content direction in social media.
You measure your work by clicks, impressions, or traffic
You've only run small campaigns
You can't explain where leads actually come from
You just apply Google's recommendations without questioning them


## What you will own

- Plan, launch and optimise Google Ads, including Search, Shopping and Performance Max where appropriate.
- Build and improve Meta campaigns across prospecting, retargeting, product launches and promotions.
- Develop TikTok content and advertising ideas suited to furniture retail. Create hooks and briefs, work with available footage or creators, and use results to improve future content.
- Develop campaign angles, offers, ad copy and creative briefs. Test them systematically rather than repeating the same approach.
- Review landing pages and the customer journey to identify why visitors do or do not enquire or buy.
- Maintain reliable conversion tracking and reporting using ad platforms, GA4 and website data.
- Manage budgets and provide a concise weekly report: spend, outcomes, what you learned, what you changed, and what you will test next.
- Coordinate with our local team on products, stock, promotions, showroom activity and creative assets.

## How we measure success

We care about online sales, qualified showroom enquiries, appointments and revenue—not just clicks or impressions. Furniture purchases can take time and may finish in a showroom, so you must be able to interpret platform results alongside wider business outcomes.

## What we are looking for

- At least five years of relevant digital marketing experience, with substantial hands-on responsibility for Google Ads and Meta Ads.
- Proven results from campaigns you personally managed. You can explain the starting position, budget, decisions you made and outcome.
- Strong knowledge of Google Search and Performance Max, including when each is appropriate.
- Experience developing TikTok content or advertising, with examples of your own contribution.
- The ability to diagnose weak results across traffic quality, creative, tracking, landing pages and follow-up.
- Good knowledge of GA4, conversion tracking, retargeting and campaign measurement.
- Strong written and spoken English, sound commercial judgement and the ability to work independently.

Experience in e-commerce, furniture, home interiors or other considered purchases is an advantage. Practical use of AI tools for research, creative development or testing is welcome.

## What your first 90 days will involve

You will review our existing campaigns, tracking and content; identify the largest opportunities; establish a testing plan; and launch improvements. We expect clear reporting, thoughtful decisions and measurable progress. We do not expect promises of a guaranteed ROAS.

## How to apply

Start your application with **“Furniture Growth”** and include **all** of the following:

1. **Two campaigns you personally managed:** one Google Ads campaign and one Meta Ads campaign. For each, give the approximate monthly spend, objective, starting result, what you changed and the result afterward. Be specific about your own contribution.
2. **Two TikTok or short form video examples.** Link to the work, explain whether you developed the idea, wrote the hook, briefed or edited the video, managed the account, or ran the ads, and share the results.
3. **One campaign that did not perform as expected.** What did you check, what was the cause, and what did you do next?
4. **Your response to this scenario:** A furniture retailer launches a new sofa collection. Website traffic rises, but sales and showroom enquiries remain flat. What are the first five things you would check? What would you test first across Google, Meta and TikTok?
5. Your CV, expected monthly salary in PHP, and availability during Singapore working hours.

You may redact client names and confidential information from your examples. Shortlisted applicants will be asked to walk through a campaign they personally managed in a live interview.

SKILL REQUIREMENT
Performance Marketing Video Marketing Social Media Marketing
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