Meta Ads Specialist

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Gig

: SALARY

$10 USD/ hr

: HOURS PER WEEK

10

: DATE UPDATED

Sep 25, 2026

JOB OVERVIEW

The role

We're looking for an experienced freelance Meta Ads specialist to set up and manage Facebook and Instagram campaigns for our upcoming YTT launch. The launch opens with a free three-day webinar series, and most of the ad work will drive registrations for it, followed by enrollment ads to webinar registrants and our existing warm audience. Our in-house team produces all creative and copy, so your focus is campaign setup, tracking, monitoring, and optimization.

Responsibilities

Meta's automation handles much of the ad delivery, and this role requires someone who actively manages it, checks its decisions against actual enrollments, and steps in when it's heading the wrong way. With a two-week launch window, these judgment calls determine whether the launch succeeds.
• Set up and verify Meta Pixel and Conversions API tracking with Kajabi so registrations and purchases are attributed accurately.
• Build and launch campaigns for webinar registration, then enrollment campaigns targeting registrants, social media engagers, and our existing audience.
• Monitor campaigns daily and adjust budgets, audiences, and campaign goals based on performance.
• Track whether ad-sourced registrants attend the webinar and enroll, since Meta will favour the cheapest registrations, and those often come from people who never show up or buy.
• Compare what Ads Manager reports against our own registration, attendance, and enrollment records, and adjust targeting or campaign goals when the ads look strong in Ads Manager but aren't producing enrollments.
• Shift budget from webinar registration campaign to enrollment campaign, according to the launch calendar, and execute promptly.
• Watch for ad fatigue and work with our team to create new content before results decline.
• Navigate Meta's advertising policies for a spiritual offer that uses the word "tantra," and resolve ad rejections quickly.
• Coordinate with our social media strategist and our directors, so paid and organic efforts support each other.

Reporting and communication

• Hold consistent calls and communication, to review performance and answer questions from our directors.
• Provide view access to the ad account and a weekly written report on spend, cost per registration, cost per enrollment, and return on ad spend.
• Document the campaign structure, audiences, and settings so the setup can be repeated for future launches.
• Send daily reports, outlining work, and allotment times of work.
• Deliver a post-launch review covering what worked, what didn't, and recommendations for next time.
• Support in the debrief process.

What we're looking for

• At least [2–3] years managing Meta ad campaigns, with results you can show for webinar funnels, online courses, or coaching programs.
• Experience running launch campaigns with defined open and close dates.
• Comfort working with Meta's Advantage+ automation, along with the judgment to know when to override it.
• Experience diagnosing campaigns where platform metrics and actual sales tell different stories, with examples of how you responded.
• Working knowledge of pixel and Conversions API integration.
• Clear, reliable communication and availability for daily monitoring during the launch.

Engagement details

• Contract type: freelance / contractor
• Term: approximately five to six weeks, from campaign setup through a post-launch review, with the option of ongoing work on future launches
• Estimated hours: 50–60 hours total, heaviest during setup, with daily monitoring through registration and enrollment
• Compensation: $10–12 USD per hour, plus a $50 USD bonus for each enrollment attributed to your ads (a student who purchased through an ad link.)
• Total ad spend: $8000 USD
• Start date: Mid-November
• Location: remote. We're based in Pacific Time and hold calls on weekdays.

To apply

Send resume portfolio and your favorite food.

SKILL REQUIREMENT

Performance Tracking Campaign Building Campaign Optimization

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0010
Controller Execution Time ( Jobseekers / Job )	0.0125
Total Execution Time	0.0141

GET DATA

No GET data exists

MEMORY USAGE

1,510,592 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Meta-Ads-Specialist-1738335

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0070 seconds) (Hide)

0.0004	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0004	SELECT * FROM `employer_jobs` WHERE `job_id` = 1738335 LIMIT 1
0.0004	SELECT * FROM `employers` WHERE `employer_id` = 705305 LIMIT 1
0.0006	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1738335 AND `misc`.`id` IS NULL
0.0005	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-09-27',ej.date_added) duration_days, DATEDIFF('2026-09-27',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-09-27',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1738335'
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1738335
0.0007	`UPDATE employer_jobs SET hit_counts = '*Sep-25-2026=393Sep-26-2026=123**Sep-27-2026=2' WHERE job_id= '1738335'`
0.0006	`UPDATE employer_jobs SET monthly_hits = '***Sep-2026=517' WHERE job_id= '1738335'`
0.0003	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1738335' AND status LIKE 'sent%' ORDER BY id DESC`
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1738335
0.0020	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '705305' AND `date_added` >= '2022-06-08'
0.0004	`select * from teasers`
0.0002	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1790476595
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Meta-Ads-Specialist-1738335
csrf-token	38d273e72c82a7b87f10664c51147bc8

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.216.74
HTTP_DNT

Meta Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?