Marketing & Sales Development Specialist — Social + Outreach

Company: Systara
Type: Regular part-time position
Starting schedule: 12 hours per week
Rate: $6–$8 USD/hour, depending on verified experience
Schedule growth: Opportunity to increase to 15 hours per week after a 30-day performance review
Time zone: Consistent overlap with Florida/Eastern Time is required

Read This First

This is a hands-on marketing and sales-development position. Your job is to help Systara become visible, create qualified sales conversations, and keep interested prospects moving toward a call with the founder.

This role combines social-media marketing, prospect research, LinkedIn and email outreach, follow-up, lead nurturing, appointment setting, and customer relationship management. It is not a content-only social-media position, a list-building-only position, or a cold-calling-only position.

Cold calling is not required initially. Systara’s founder will initially conduct discovery calls, prepare proposals, discuss pricing, and close clients.

About Systara

Systara helps service businesses improve lead management, follow-up, customer communication, and operations using GoHighLevel, automation, and practical artificial-intelligence systems.

We need someone who can turn approved ideas, offers, and target audiences into consistent visibility and qualified conversations. The right person understands how marketing activity supports a sales pipeline rather than treating content, outreach, and customer relationship management as unrelated tasks.

What You Will Own

Approximately 60% of the role will focus on lead generation, personalized outreach, follow-up, and appointment setting. Approximately 25% will focus on creating and publishing useful social content. The remaining 15% will focus on customer relationship management, reporting, and campaign organization.

You will:

• Research appropriate service-business and real-estate prospects in Systara’s approved markets.
• Build accurate prospect lists with verified business contact information and useful personalization notes.
• Conduct professional LinkedIn, Facebook, and cold-email outreach using approved messaging.
• Manage replies, complete follow-ups, and nurture interested prospects who are not ready to schedule immediately.
• Qualify interest and schedule appropriate conversations on the founder’s calendar.
• Create and publish useful content for Systara’s LinkedIn, TikTok, Facebook, and/or Instagram accounts.
• Repurpose the founder’s ideas, videos, lessons, and approved materials into posts, captions, short-form content, and simple Canva graphics.
• Maintain accurate contacts, notes, stages, follow-up dates, next actions, and appointment outcomes in GoHighLevel or the designated customer relationship management system.
• Provide a concise weekly report covering content published, prospects contacted, replies, positive responses, qualified conversations, calls booked, attended calls when known, follow-ups due, and lessons from the campaign.

Required Experience

Apply only if you have personally handled both marketing execution and sales-development outreach for a real company or client.

Strong candidates will have hands-on experience with most of the following:

• Social-media content creation, scheduling, and publishing
• ---------- or Facebook or ---------- prospecting and outreach
• Cold email and professional follow-up sequences
• Business-to-business prospect research and contact verification
• Reply management and lead nurturing
• Qualification and appointment setting
• GoHighLevel system
• Canva and basic short-form content creation
• LinkedIn Sales Navigator, Apollo, Instantly, Smartlead, Lemlist, Hunter, Clay, or similar tools
• Marketing or outreach to United States businesses

Strong written English is required. Clear spoken English is also important for internal communication and possible future voice follow-up. You must be organized, consistent, comfortable starting conversations, and persistent without being spammy.

What You Will Not Do Initially

You will not be expected to independently close contracts, set Systara’s pricing, promise services without approval, spend advertising money without approval, or build the company’s entire strategy alone. You will also not be required to cold call initially.

How Performance Will Be Measured

Performance will be measured by the quality and consistency of both marketing and pipeline execution. Important indicators include content published, prospect-list accuracy, message personalization, follow-up completion, response quality, positive replies, qualified conversations, appointments booked, attended meetings when known, and customer relationship management accuracy.

Quality matters more than sending a large number of generic messages or publishing content without a business purpose.

How to Apply

Begin your application with the word GROWTH so we know you read the full post.

Answer these five questions:

1. Describe one campaign in which you personally handled both marketing content and lead-generation or outreach activity. State the target market, channels, what you personally did, and the results. Include approximate outreach volume, replies, leads, appointments, or other outcomes that were actually tracked. If something was not tracked, say so rather than guessing.

2. Which social, prospecting, outreach, and customer relationship management tools have you personally used? Briefly explain what you did with them.

3. Share one existing example of social content that you personally created or published and one existing outreach sample or campaign report, if available. Do not expose private client information, and do not create a new unpaid project.

4. Explain how you would organize prospects, daily follow-ups, social content, and the point at which an interested lead should be handed to Systara’s founder.

5. State your current employment or client commitments, weekly availability, preferred working hours, time zone, desired hourly rate, and earliest start date.

Generic applications that do not answer the five questions will not be reviewed.