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TYPE OF WORK
Full Time
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SALARY
$700
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HOURS PER WEEK
25
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DATE UPDATED
Sep 24, 2026
About us
We are a US enrollment marketing firm. We help small colleges and universities find, reach, and enroll students. Our clients are enrollment VPs, deans, and admissions leaders. We're growing fast, and we want our team to be a visible, trusted presence everywhere those people spend time on LinkedIn.
The role
You will run LinkedIn for our leadership team and a few of our sales reps. Your job is to build real relationships with decision-makers in higher education and turn those conversations into booked meetings.
This is a hands-on, all-day role. You'll work inside several people's LinkedIn accounts, and each one needs to sound like its owner. One day you'll write as a founder with strong opinions. The next hour you'll write as a rep who is warmer and more casual. We give you voice guides and examples. You bring the judgment to use them well.
A typical day:
- Reply to DMs and move warm conversations toward a booking link
- Comment on posts from enrollment leaders, admissions directors, and higher ed consultants, adding something useful - each time
- Send targeted connection requests to people at schools that fit our client profile
- Write, schedule, and publish posts for our team
- Find the problems our market is talking about and bring them into our content and conversations
- Track every conversation and booked meeting in our CRM
We expect you to use AI tools, and we'll give you access to Claude, Gemini, and whichever tools you're most familiar with using. What we need from you is the part AI can't do yet. That means knowing which post deserves a comment, catching a draft that sounds robotic, and recognizing when a conversation is ready for a meeting ask.
What we're looking for
- At least 1 year of B2B LinkedIn outreach, lead generation, or appointment setting for US clients
- Experience managing more than one person's LinkedIn account at the same time
- Excellent written English with a clear grasp of American business tone. You'll be writing to college presidents and deans.
- Comfort with Sales Navigator, Google Workspace, and a CRM (GoHighLevel or ClickUp is a plus)
- A track record of booking meetings, with numbers to back it up
- Initiative. We want someone who takes ownership of our LinkedIn presence and doesn't wait to be told what to do next.
Higher education experience is a bonus but not required.
Growth
This role will grow with us. Strong performers will take on more accounts, more responsibility, and higher pay as our sales team expands.
How to apply
Start your application with the word "Pathways" so we know you read this post. Then include:
1. Your resume
2. The companies or clients you've done LinkedIn outreach for, and what you did for each
3. Your average number of meetings booked per month in past B2B roles
4. A 2-minute Loom video introducing yourself and describing the outreach campaign you're proudest of
Applications missing any of these will not be reviewed. Shortlisted candidates will complete a short paid trial task.
