Copywriter — Blog, Social, LinkedIn, Email & Web Copy

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TYPE OF WORK

Gig

SALARY

$250 per content package

HOURS PER WEEK

TBD

DATE UPDATED

Sep 25, 2026

JOB OVERVIEW

JOB OVERVIEW
WHO WE ARE

Citibin designs and manufactures architectural trash and recycling enclosures — the kind you see outside apartment buildings, business districts, parks, and resort properties, replacing the exposed bins nobody wants sitting out front. We're a Brooklyn-based, 100% woman-owned company founded in 2012. Property managers, developers, HOAs, municipalities, and business improvement districts across the country install our enclosures — along with our public litter baskets, bear-resistant enclosures, and package lockers.

THE ROLE

We need a copywriter who can write one strong blog post and turn it into everything else — social captions, a LinkedIn post, email newsletters, and web copy — without any of it feeling recycled or robotic.

Writing skill is the most important thing about this role, more than any tool or AI experience. It's fine to use AI to speed up research or a first draft. It is not fine to hand us an AI draft with the serial numbers filed off. You need to already know what good writing looks like, be able to tell the difference between real writing and AI slop, and know when to throw a draft out and start over by hand.

You'll start with a blog post, then repurpose it down into shorter formats — this is the core workflow of the role, not a one-off task. Each content package pays $250 and includes: 1 blog post, 4 social posts, 1 LinkedIn post, 4 email newsletters, and web copy — all built from that one blog post.

We write and review the whole package together in one batch for efficiency — but the individual pieces don't go out all at once. They get scheduled and released over time by our media agency, so you're writing content meant to hold up over several weeks, not just for a single publish date.

WHAT YOU'LL OWN

Blog-First Content Cascade — $250 per Package

Write 1 original blog post, grounded in real product knowledge and a clear point of view — not generic industry filler
Repurpose that blog post into 4 social media posts
Repurpose that blog post into 1 LinkedIn post
Repurpose that blog post into 4 email newsletters
Adapt that blog post into web copy (landing pages, product pages, and similar)
Write and submit the full package together for review, even though the pieces will be scheduled out and released over time

Writing Quality

Bring real editorial judgment to every piece — AI can assist, but you're the one d ---------- what's actually good
Write in Citibin's voice: direct, concrete, problem-first — no vague hype, no filler adjectives doing the work instead of real sentences
Flag when a topic or draft isn't working rather than pushing out something mediocre just to hit a deadline
WHAT YOU BRING
Excellent, demonstrable writing skills — this is the single most important qualification for this role
A portfolio of writing samples (blog posts, articles, or similar long-form work) that shows your own voice and judgment, not generic AI output
Comfortable using AI tools to speed up your process, but able to tell when AI output falls short and knows how to fix or rewrite it by hand
Experience repurposing one piece of content into multiple formats (social, LinkedIn, email, web) so it reads native to each, not copy-pasted
Strong command of English grammar, tone, and structure
NICE TO HAVE
Experience writing for a B2B, real estate, property management, municipal/government, or design-adjacent audience
Basic SEO knowledge
Familiarity with content scheduling/publishing tools (you won't be the one executing, but it helps to understand the handoff)
HOW TO APPLY

Start your application with TRASH and include 2-3 writing samples (blog posts, articles, or similar) that show your own voice — plus one sentence on how you use AI in your writing process today.

SKILL REQUIREMENT
Copywriting Social Media Content Creation Keyword Research
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