Digital Marketing & Paid Ads Specialist

KnockOut Branding is a U.S.-based branded merchandise and apparel company helping organizations strengthen their culture through intentional branded products, employee merchandise, corporate gifting, company stores and branded experiences.

We are growing and looking for a Digital Marketing & Paid Ads Specialist who can help us build a predictable pipeline of qualified B2B opportunities.

This is not a general administrative VA position. We are looking for someone who understands digital marketing, thinks strategically, works independently and is comfortable being accountable for measurable results.

The Role
You will help execute and optimize KnockOut Branding's digital lead-generation strategy, with an initial focus on LinkedIn Ads and Google Ads

You will work directly with company leadership to turn our target markets, offers and positioning into campaigns that generate qualified leads and discovery calls.

Our ideal candidate doesn't just launch campaigns and report numbers. You look at the data, identify what is and isn't working, recommend changes and continuously improve performance.

Key Responsibilities:
LinkedIn Advertising

* Build and manage campaigns in LinkedIn Campaign Manager
* Develop highly targeted B2B audiences based on:

* Industry
* Company size
* Geography
* Job title
* Job function
* Seniority
* Build and optimize LinkedIn Lead Gen Forms
* Create retargeting campaigns
* Test audiences, offers, copy and creative
* Monitor campaign performance and make ongoing optimizations
* Track cost per lead and, more importantly, **cost per qualified lead**

Google Ads

* Support and manage Google Search campaigns
* Conduct keyword research
* Build targeted ad groups
* Write and test ad copy
* Manage negative keywords
* Monitor search terms and campaign quality
* Optimize campaigns for qualified B2B conversions

Landing Pages & Conversion Optimization

* Help build and improve campaign landing pages
* Make recommendations to improve conversion rates
* Create and test calls-to-action, headlines and offers
* Ensure tracking is installed and functioning correctly

HubSpot & Lead Tracking

* Ensure leads flow correctly into HubSpot
* Maintain campaign attribution and tracking
* Help build simple lead-nurture workflows
* Track leads from initial inquiry through discovery call and opportunity
* Help us understand which campaigns are actually generating revenue

Creative & Content Execution

* Create professional ad graphics using Canva or similar tools
* Resize and adapt existing brand assets for campaigns
* Write or refine short-form ad copy
* Develop multiple creative variations for testing
* Maintain consistency with KnockOut Branding's visual identity and voice

Reporting & Optimization

Provide a clear weekly marketing scorecard that includes:

* Ad spend
* Impressions
* Click-through rate
* Cost per click
* Leads generated
* Cost per lead
* Qualified leads
* Cost per qualified lead
* Discovery calls booked
* Opportunities generated
* Recommendations for the following week

We want someone who can tell us what the numbers mean and what we should do next, not simply send a spreadsheet.

Our Target Customers

KnockOut Branding primarily sells to established U.S. businesses with approximately 50–1,000+ employees

Priority industries include:

* Law firms
* Construction companies
* Financial services
* Professional services

Common decision-makers include:

* Human Resources
* People & Culture
* Marketing
* Operations
* Office/Workplace Management
* Executive Leadership

Our services include company merchandise programs, employee apparel, corporate gifting, onboarding kits, branded products and managed company stores.

What We're Looking For

Required
* 2+ years of hands-on digital advertising experience
* Experience managing LinkedIn Ads for B2B companies
* Experience with Google Ads
* Strong understanding of B2B lead generation
* Experience with conversion tracking
* Strong analytical skills
* Excellent written English
* Ability to work independently and manage priorities
* Comfortable making recommendations rather than waiting for instructions
* Highly organized and detail-oriented

Strongly Preferred
* HubSpot experience
* Canva experience
* Experience marketing to U.S. businesses
* Experience working with B2B service companies
* Experience building landing pages
* Experience with retargeting
* Experience connecting advertising campaigns to CRM reporting
* Familiarity with Google Analytics and Google Tag Manager

How We Work

Our team values proactive communication, accountability and continuous improvement.
We expect you to:
Take ownership. If something isn't working, investigate it and recommend a solution.
Communicate proactively. Don't wait for us to ask how a campaign is performing.
Use data to make decisions. We care about qualified opportunities and revenue—not vanity metrics.
Keep learning. Digital advertising changes quickly. We want someone who stays current and brings new ideas to the table.
Raise the bar. "Good enough" isn't how we operate.

Schedule
This is a remote position based in the Philippines.
Some overlap with U.S. Eastern Time business hours will be required for team meetings and collaboration, but much of the campaign work can be completed independently.

How to Apply

Please submit:

1. Your resume
2. A short introduction explaining your experience with B2B paid advertising
3. Examples of LinkedIn and/or Google Ads campaigns you have personally managed
4. The approximate monthly advertising budgets you have managed
5. Examples of campaign results, including CPL or other relevant performance metrics

Please also answer this question:

**Imagine KnockOut Branding gives you a $3,000 monthly LinkedIn advertising budget. We want to generate qualified discovery calls with HR, Marketing and People leaders at U.S. companies with 50–1,000+ employees. Briefly explain how you would structure your first campaign and what you would test during the first 30 days.**

Please do not use a generic or AI-generated response. We are looking for your actual thought process and experience.