? Shopify Funnel Builder + CRO Specialist | DTC E-Commerce

Build Shopify funnels that convert. Use AI to ship insanely fast. Get paid more when your funnels win.

Remote · Full-Time · Strong Base + UNCAPPED Performance Bonuses

Help us build one of the leading kids health brands in Europe.

We're not looking for someone who just wants another e-commerce job.

We're looking for one person who wants to become world-class at DTC e-commerce and wants their income to grow with their performance.

Wunderwell is a fast-growing German DTC brand building health products specifically for children.

But we're not here to build another supplement company.

Our goal is to build the brand parents think of when it comes to supporting their children through the different stages and moments of growing up.

And the way we sell our products, our funnels, PDPs, offers and customer journeys, is going to be one of the biggest reasons we get there.

That's where you come in.


THIS IS NOT A NORMAL DEVELOPER ROLE.

We don't need someone who can just build a nice-looking Shopify page.

We don't need someone waiting for a Figma file and a list of tickets.

And we definitely don't need someone who thinks their job is finished when the page goes live.

We need someone who understands why people buy.

You should care about:

Offers.
Angles.
Awareness stages.
Customer psychology.
Conversion rates.
Funnels.
PDPs.
Direct response.
Speed.
AI.

And ultimately:

SALES.

The funnels you build won't disappear into some client folder.

They go live.

We send real paid traffic to them.

We see exactly what happens.

If they lose, we learn.

If they win, WE SCALE THEM.

And when your funnels win, YOU WIN FINANCIALLY TOO.


WHAT YOU'LL ACTUALLY DO

You'll work closely with our founders to build and continuously improve the e-commerce engine behind Wunderwell.

At the beginning, a big part of your job will be execution:

Building funnels. Building PDPs. Shipping fast.

But we don't want someone who blindly copies pages.

We want you to understand the marketing idea behind what you're building.

Why does this funnel exist?

Which customer are we sending there?

What do they already know?

What do they need to believe before they buy?

What's the angle?

What's the offer?

Why should this page convert?

That includes:

• Building high-converting Shopify PDPs and funnels
• Rebuilding winning funnels for new products and angles
• Creating landing pages, advertorials, listicles and other DTC funnel formats
• Understanding different awareness stages and building the right journey for each
• Translating marketing concepts into live pages, fast
• Studying our winners and understanding why they worked
• Iterating funnels based on real performance data
• Improving offers, structure, messaging and conversion
• Looking at what the best DTC brands in the world are doing and bringing those learnings into Wunderwell
• Constantly finding ways to build better and faster

And there's one thing that's absolutely fundamental to this role:

AI-FIRST.

We believe the way e-commerce gets built has fundamentally changed.

We're not interested in someone building the same way they did two years ago.

We use AI for everything we can.

Claude Code. Codex. ChatGPT. And whatever comes next.

You should use AI to research faster, build faster, debug faster, iterate faster and ship things that previously would have taken days.

You do NOT need to be a traditional developer.

Knowing how to code is a plus.

But being able to use AI to turn an idea into a working, high-converting experience is much more important to us.

If something used to take three days and you can now ship it in three hours:

THAT'S THE POINT.


RAISE THE BAR. EVERY DAY.

That's not just something we put on a wall.

It's how we want to build this company.

We want people who are OBSESSED with getting better.

You should be the type of person who sees an incredible funnel and immediately wonders:

"Why does this work?"

Someone who studies winning brands.

Saves great funnels.

Tests new AI tools before being asked.

Questions an offer if you think it could be stronger.

Finds a better way to build something.

Ships fast.

Looks at the numbers.

Learns.

And comes back better the next time.

We don't want someone waiting all day for their next task.

If you see an opportunity, say it.

If you think our funnel sucks, tell us.

If you discover an AI workflow that makes us 5x faster, show us.

If you have an idea that could make us more money:

BUILD IT.


YOU START BY BUILDING FUNNELS.

But building funnels doesn't have to be your ceiling.

This is important:

We're not hiring you because we want someone building PDPs for us forever.

We're hiring for the person you can become.

You might start by taking our winning concepts and turning them into better funnels.

Then you'll start developing your own hypotheses.

Your own structures.

Your own offers.

Your own tests.

You'll learn more about customer research, direct response, copywriting, CRO, paid acquisition, offer creation and performance analysis.

And as you prove yourself, we'll keep giving you more ownership.


THE PATH

DTC Funnel Builder → E-Commerce Growth Manager → Head of E-Commerce

How quickly you move through that path is largely up to you.

Eventually, you could be the person who owns the entire e-commerce engine behind Wunderwell:

Funnels.
PDPs.
Conversion.
Offers.
Testing.
Shopify.
Customer journeys.

And ultimately:

GROWTH.

We don't want you pushing Shopify buttons for us for the next three years.

We want you to become someone who can look at a market, understand the customer, develop the offer, build the funnel, launch the test, read the numbers and d ---------- what happens next.

Someone who doesn't just build funnels.

Someone who knows how to grow a DTC brand.

And if you're good enough, there is no reason this can't become one of the most important roles at Wunderwell.


AND WE REWARD PERFORMANCE.

There will be a competitive monthly base salary depending on your skill and experience.

But that's only the starting point.

On top of your base, you'll earn:

UNCAPPED PERFORMANCE BONUSES.

We want incentives aligned.

You build a funnel.

We send traffic.

It beats the control.

We scale it.

YOU PARTICIPATE IN THE UPSIDE.

The better you become
↓
the better your funnels perform
↓
the more we scale
↓
the more responsibility you earn
↓
THE MORE MONEY YOU CAN MAKE.

There is no artificial ceiling.

If you become exceptional at this and consistently build winning funnels, FIVE-FIGURE MONTHS ARE POSSIBLE.

Not because we hand out participation trophies.

Because your work created measurable value.

If you help Wunderwell make significantly more money, we want you to make significantly more money too.

We would rather overpay one absolute A-player than underpay three average people.


WHO WE'RE LOOKING FOR

You probably fit if:

• You've already built DTC / e-commerce funnels or PDPs
• You understand that a page's job is to sell, not win a design award
• You understand offers, customer psychology and direct response
• You think beyond individual pages and understand the entire customer journey
• You're Shopify-native
• You're extremely comfortable working with AI
• You already use tools like Claude Code, Codex or similar workflows, or learn new tools insanely fast
• You can turn an idea into something live without needing five people involved
• You're fast without becoming sloppy
• You care about performance after something goes live
• You study great DTC brands because you genuinely enjoy this stuff
• You take ownership instead of waiting to be managed
• You take direct feedback without ego
• You genuinely want to become exceptional at what you do

Traditional development skills are a plus.

Hunger, marketing brain, speed and ability matter more.

YOU DON'T NEED TO HAVE DONE ALL OF THIS ALREADY.

If you're already great at building Shopify experiences, understand the fundamentals of DTC marketing and are obsessed with getting better, we want to hear from you.

We'll teach you how we think about offers, customer research, CRO, direct response and performance.
What we can't teach is hunger, speed, ownership and the willingness to raise the bar every day.


DO NOT APPLY IF:

You just want to build whatever is in the brief and move on.

You need pixel-perfect Figma files before you can start.

You think your responsibility ends when the page goes live.

You care more about beautiful design than conversion.

You've never thought about awareness stages, offers or customer psychology.

You need someone to constantly tell you what to do.

You take three days to build something AI could help you ship in three hours.

You aren't interested in AI.

You aren't interested in the numbers behind your work.

You disappear when things get busy.

You take direct feedback personally.

Or you're looking to do the minimum required.

There are easier jobs.

This isn't one of them.


WHY WUNDERWELL?

Because you're joining early enough that your work can actually matter.

We're ambitious.

We're building quickly.

We're constantly testing.

And our standard is simple:

RAISE THE BAR. EVERY DAY.

You'll work directly with the people making the decisions.

You'll see exactly what happens to the funnels you build.

You'll learn from real traffic, real customers and real performance data.

You'll get access to the AI tools you need.

You'll be encouraged to experiment.

You'll have room to take ownership far beyond building pages.

And if you become one of the people who helps us turn Wunderwell into a major European brand, we want you to grow with it.

We're not looking for someone to fill an e-commerce seat.

We're looking for someone who wants to earn their seat at the table.


HOW TO APPLY

We're intentionally making the hiring process difficult.

Application → Short Interview → Paid Test → Final Call

We care much more about what you can actually do and how you think than what your CV says.

One important thing:

Start your application with the words:

I'M ALL IN FOR WUNDERWELL

Applications without it will NOT be considered.

When applying, send us:


1. YOUR 3 BEST FUNNELS / PDPS

Not the prettiest ones.

Show us the three funnels or PDPs you've built that you believe performed best.

For each one, briefly explain:

WHY did it convert?

We care more about your thinking than the tool you used to build it.


2. SHOW US ONE OFFER THAT MOVED PERFORMANCE

Show us one offer you personally helped create or improve that measurably improved performance.

What did you change?

What happened to the numbers?

And most importantly:

WHY do you think it worked?


3. SHOW US YOUR DTC FUNNEL INSPIRATION

Name one DTC brand you think is exceptionally good at the funnel game.

Show us one of their funnels.

Then tell us in 3–5 sentences:

What are they doing better than most brands?


4. SHOW US HOW YOU USE AI

Tell us about the most impressive thing you've built or shipped using AI.

What would have taken you days before that you can now do in hours?


5. HOW FAST ARE YOU?

Imagine this:

We give you a winning PDP and ask you to rebuild and adapt it for a new product.

How quickly can you ship the first live version?


6. YOUR CURRENT MONTHLY COMPENSATION EXPECTATION


7. WHY DO YOU WANT TO BECOME EXCEPTIONAL AT DTC E-COMMERCE?

If your answer is basically:

"I need a remote job."

This probably isn't the right role.

But if you want to spend the next few years becoming ridiculously good at DTC e-commerce, use AI to move faster than almost anyone else, build funnels that get real traffic and real feedback, work with people who expect a lot from you, get rewarded when your work wins, and help build something from an early stage:

WE WANT TO HEAR FROM YOU.