Creative Strategist | Meta, TikTok & Instagram Ads [ECOM]

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: TYPE OF WORK

Part Time

: SALARY

$6-12/hour (USD)

: HOURS PER WEEK

20

: DATE UPDATED

Sep 23, 2026

JOB OVERVIEW

Hey, we’re AmpX, a growing e-commerce brand based in Melbourne, Australia selling electric bike conversion kits, motors, batteries and accessories.

Website: ----------
TikTok + ----------

We’re looking for a sharp Creative Strategist to take ownership of the research, ideas and strategy behind our Meta, TikTok and Instagram content.

You do NOT need to be an advanced video editor or AI content creator.

This is a long-term role. We want someone who will grow with the brand for years and take on more responsibility as we scale.

WHAT THE JOB LOOKS LIKE DAY-TO-DAY

• Research competitors through Meta Ads Library, TikTok and Instagram
• Find winning ads, hooks, angles, offers and creative formats
• Research our customers, reviews, products and market
• Identify what content is getting views and what appears to be converting
• Stay on top of current advertising and social trends
• Develop hooks, scripts, concepts and creative briefs for our content creators
• Analyse our existing ads and identify what is working and what isn’t
• Come up with new variations and testing ideas based on winning creatives
• Work directly with our AI content creators and editors on what to produce next

You’ll use metrics like CTR, CPA, ROAS, hook rate, hold rate and watch time to guide your decisions.

The goal is simple: find what works, understand why it works and help us create more of it.

WHAT WE’RE LOOKING FOR

• Previous creative strategy or performance marketing experience
• Strong understanding of Meta Ads, TikTok and Instagram
• Strong knowledge of Meta Ads Library and competitor research
• Experience with DTC or e-commerce brands
• Understanding of direct-response advertising
• Strong understanding of hooks, angles and customer psychology
• Comfortable analysing creative performance data
• Strong written English and copywriting
• Able to turn research into clear briefs for content creators
• Able to work independently and bring us ideas instead of waiting for instructions

Previous experience in the e-bike or conversion kit space is highly regarded, but not required.

What matters most is your ability to quickly understand a new brand, its customers and competitors and figure out what content we should be creating.

PAY

$6-$12 USD/hr depending on experience + performance bonuses.

You’ll have a tracking sheet to log your hours and work completed. Payment is made at the end of each month.

Rates can increase as you prove yourself and take on more responsibility.

HOURS

Around Up to 6 hours per day, Up to 6 days per week depending on workload and results.

This is an output-focused role.

HOW TO APPLY

Please send:

• Your portfolio / why you’re a good fit
• Brands you have worked with
• Examples of ads or concepts you personally researched or strategised
• Results from previous campaigns where available
• How you normally research competitors and winning ads
• One thing you would improve after researching AmpX
• One ad angle you would test for AmpX and why

SKILL REQUIREMENT

Creative Writing Social Media Content Creation Creative Advertising

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Creative Strategist | Meta, TikTok & Instagram Ads [ECOM]

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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