Part-Time SEO & Google Ads Specialist – Local U.S. Towing Company

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: TYPE OF WORK

Part Time

: SALARY

$250/monthly

: HOURS PER WEEK

15

: DATE UPDATED

Sep 23, 2026

JOB OVERVIEW

We are a growing towing and roadside assistance company serving the Philadelphia, Pennsylvania area. We are looking for an experienced part-time SEO, Google Ads & Google Business Profile Specialist to help increase qualified phone calls and leads.

Our Google Business Profile is already established and currently generates approximately 185 organic calls per month. One of your main objectives will be to help us grow that number through consistent Google Business Profile optimization and local SEO.

This is NOT a general virtual assistant position. We are looking for someone with real hands-on experience in SEO, Google Ads and Google Business Profile/local SEO, preferably for U.S. local service businesses.

GOOGLE BUSINESS PROFILE / LOCAL SEO RESPONSIBILITIES

• Manage and optimize our Google Business Profile
• Upload new towing/job photos regularly
• Properly optimize photos and business information
• Publish Google Business Profile posts/updates
• Keep services, service areas, hours and business information updated
• Respond professionally to customer reviews
• Help us develop a system to request reviews from REAL completed customers
• Monitor new reviews and notify us of problems/negative feedback
• Monitor Google Business Profile performance and insights
• Track calls and leads coming organically from Google
• Monitor local Google/Maps rankings for important towing keywords
• Research competitors ranking above us
• Identify opportunities to improve our Google Maps visibility
• Maintain accurate business citations/directories
• Help increase our monthly organic phone calls from our current baseline of approximately 185 calls

SEO RESPONSIBILITIES

• Keyword research
• Competitor research
• Local SEO
• On-page SEO
• Technical SEO
• Optimize existing website pages
• Create and optimize towing service pages
• Create and optimize service-area/location pages
• Optimize title tags and meta descriptions
• Improve internal linking
• Google Search Console management
• GA4 monitoring
• Citation building
• Identify quality backlink opportunities
• Monitor organic keyword rankings
• Identify indexing and technical SEO problems
• Recommend website improvements that can generate more calls

GOOGLE ADS RESPONSIBILITIES

• Manage and optimize Google Search Ads campaigns
• Keyword research
• Review search terms regularly
• Add negative keywords
• Eliminate wasted advertising spend
• Optimize geographic targeting
• Optimize bids and budgets
• Write and test ad copy
• Optimize campaigns for PHONE CALLS and qualified leads
• Set up and maintain conversion tracking
• Google Tag Manager when necessary
• GA4 integration
• Call tracking
• Landing-page recommendations
• Monitor cost per lead
• Monitor conversion rates
• Continuously improve campaign performance

OUR MAIN GOAL

We are not interested in vanity metrics such as impressions alone.

We want measurable increases in:

• Organic Google phone calls
• Google Maps visibility
• Qualified website leads
• Google Ads phone calls/leads
• Local keyword rankings
• Booked towing and roadside assistance jobs

We currently receive approximately 185 organic calls per month through our Google presence, and we want someone who can help us consistently increase this number.

WEEKLY REPORT

Every week, provide a simple report showing:

1. What you worked on
2. Google Business Profile work completed
3. New photos/posts/review activity
4. Organic calls/leads
5. Important ranking changes
6. Google Ads spend
7. Google Ads leads/conversions
8. Cost per lead
9. SEO work completed
10. Problems/opportunities discovered
11. What you will work on next

REQUIREMENTS

• Proven SEO experience
• Proven Google Ads experience
• Google Business Profile management experience
• Strong local SEO knowledge
• Google Search Console experience
• GA4 experience
• Google Tag Manager/conversion tracking knowledge
• Strong keyword research skills
• Strong written English
• Ability to work independently
• WordPress experience is a plus
• Experience with U.S. local service businesses is strongly preferred

Experience with towing, roadside assistance, automotive, locksmith, HVAC, plumbing, roofing, landscaping or other local service businesses is a major plus.

HOW TO APPLY

Start your application with the words PHILLY TOWING so we know you read the entire job posting.

Then answer:

1. How many years of SEO experience do you have?
2. How many years have you personally managed Google Ads?
3. How many Google Business Profiles have you managed?
4. Have you increased calls/leads from a Google Business Profile before? Show us an example and explain what you did.
5. Have you worked with U.S. local service businesses? Which industries?
6. Show 2–3 examples/screenshots of SEO or Google Maps ranking improvements you personally achieved.
7. Give an example of a Google Ads campaign you personally managed, including industry, approximate ad spend, cost per lead and results.
8. If you took over a towing company currently receiving 185 organic Google calls per month, what would you do during your first 30 days to increase that number?
9. What tools do you currently use for SEO, Google Ads and local rank tracking?

We are looking for someone long-term. Strong performance and measurable growth can lead to increased compensation and bonuses.

SKILL REQUIREMENT

Google Ads SEO Wordpress

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Part-Time SEO & Google Ads Specialist – Local U.S. Towing Company

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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