Senior Paid Media Strategist (Digital Media Buyer)

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: TYPE OF WORK

Full Time

: SALARY

$500 - $1,000 USD/Month

: HOURS PER WEEK

40

: DATE UPDATED

Sep 22, 2026

JOB OVERVIEW

LN & Co. is a multicultural digital marketing agency based in Silver Spring, Maryland. Our clients are churches, nonprofits, advocacy organizations, education groups and B2B companies, and the campaigns we run help people find jobs, housing, training and communities to belong to. When one of our ads performs, there is usually a real person on the other end of it whose life got a little better.

We are looking for a senior paid media strategist to lead that work. You will own strategy, account builds, optimization, and client reporting across Meta, Google Ads, LinkedIn, and TikTok, plus Google Ad Grant accounts for our nonprofit partners. The media decisions are yours, and our Director of Technology and Paid Media works alongside you on tracking, sites and automation.

WHERE YOUR EXPERTISE SHINES:
A lot of our work lives inside Special Ad Categories. The strategists who do their best work here have mastered those rules and know how to build campaigns that perform within them. Our team and our clients will count on you as the expert who gets it right from the start. You will bring a working command of:

Meta's four Special Ad Categories, including the move from Credit to Financial Products and Services for US campaigns in January 2025

Rebuilding reach once a category removes ZIP codes, lookalikes, age, gender and audience exclusions

Advertiser verification and "Paid for by" disclaimers for Social Issues, Elections or Politics ads

Google's personalized advertising policy for housing, employment and credit

LinkedIn's advertiser certification for employment, housing, education and credit, and TikTok's HEC policy for US and Canadian audiences

Google Ad Grants compliance, from the 5 percent account CTR floor and quality score rules to conversion tracking and Smart Bidding

WHAT YOU BRING:
Six or more years in paid media, with at least three of them owning strategy on senior accounts.

Hands-on experience with US audiences and US clients.

Written English strong enough to send reports and recommendations straight to a client, and the presence to lead a client call.

Confidence in regulated and mission-driven advertising, including faith, advocacy and nonprofit work.

Fluency in GA4 and platform reporting, and a gift for turning numbers into a story a board member or funder can follow.

Flexible Working hours between 8am to 4pm US Eastern

YOUR FIRST 90 DAYS
You will audit every active account for Special Ad Category exposure, get our Ad Grant accounts running steadily above the CTR floor, and set the reporting format the whole roster uses. From there, we build growth targets for each account together.

HOW TO APPLY
Send your CV to ---------- with "Paid Media" in the subject line, along with short written answers (200 words or less each) to these two questions:

A nonprofit client runs a job training program and a housing counseling program from one Meta ad account and wants both promoted this quarter. How would you structure it, and what targeting changes in each case?
A Google Ad Grant account closed last month at 3.1 percent CTR. What would you do in your first week, and in what order?

Let us know where you are based and the hours you can work against US Eastern. Applications that include both answers go straight to the hiring team.

SKILL REQUIREMENT

Performance Marketing Media Buying Meta Business Suite

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Senior Paid Media Strategist (Digital Media Buyer)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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