Shopify Conversion Specialist + SEO + Content (Australian brand)

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TYPE OF WORK

Part Time

SALARY

$7-$11/hour

HOURS PER WEEK

15

DATE UPDATED

Sep 22, 2026

JOB OVERVIEW

House of Matcha is an Australian drinks brand from Byron Bay. We make Australia's first canned matcha oat latte, and it's sold in 110 stores across the country and online through our Shopify store. We need one person who can get us found online and turn more of those visitors into customers.

What you'll do:

//Get us found (SEO + AEO)

- Write 2 blog posts a month on matcha, wellness, recipes and our brand story, and company news.
- Build local pages for our stockist areas (for example, "where to buy matcha latte in Byron Bay")
- Write FAQ-style content that AI tools like ChatGPT and Google AI Overviews can quote directly
- Handle on-page SEO: titles, meta descriptions, headings, alt text and internal links

//Turn visitors into customers (conversion)

- Improve our product pages: clear pack sizes, per-can pricing, reviews, "find us in store", and mobile layout
- Make changes in the Shopify theme editor using sections and blocks. Basic Liquid and CSS is a bonus.
- Improve page speed and fix broken links and errors
- Track results in GA4 and Search Console and send us a short monthly report

You must have:

- At least 2 years of hands-on Shopify experience, including editing themes and product pages. Show us stores you've worked on.
- Proven SEO writing. Link 2-3 published articles that rank.
- Excellent written English. Our customers are Australian.
- A practical eye for conversion: you can look at a page and tell us what's stopping people from buying

How we work: You draft or build on a duplicate theme, we approve, then it goes live.

To apply: Start your application with the word OAT. Then answer in a few sentences each:

1. Link 2-3 Shopify stores you've improved and tell us what you changed.
2. Link 2-3 articles you wrote that rank on Google, with the keyword each one targets.
3. Look at our product page at ---------- on your phone. What's the first thing you'd change, and why?

Shortlisted applicants will get a short paid test (3-4 hours, paid at your rate).

SKILL REQUIREMENT
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